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Workshop Fahrstuhl-Pitch WoMenPower 2011 kathrin sebens

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Workshop Fahrstuhl-Pitch WoMenPower 2011 kathrin sebens

  1. 1. Der Fahrstuhl-Pitch – die kurze, erfolgreiche Selbst-Präsentation Kathrin Sebens
  2. 2. Können Sie das, einen Elevator-Pitch?
  3. 3. Ich – mich präsentieren?!
  4. 4. Fahrstuhl-Pitch – was ist das eigentlich?
  5. 5. Fahrstuhl-Pitch - die Definition laut wikipedia.org Der Elevator Pitch (oder auch Elevator Speech ) ist ein kurzer Überblick einer Idee für eine Dienstleistung oder ein Produkt und bedeutet „Aufzugspräsentation“.
  6. 6. Wesentlich beim Elevator Pitch ist die herausstechende Präsentation durch gedankliche Bilder, Vergleiche und Beispiele wikipedia.org
  7. 7. Der Knackpunkt beim Pitch die AIDA Formel A Attention oder Aufmerksamkeit I Interest: das Interesse D Desire oder Verlangen A Action oder Aktion
  8. 8. Benutzen Sie eine bilderreiche Sprache, die Emotionen weckt!
  9. 9. 2 Autoren, eine Idee: John Heffernan (links), Sebastian Gutierrez
  10. 10. Der Pitch: Snakes on A Plane
  11. 11. Erzählen Sie eine Geschichte!
  12. 12. Bilder im Kopf schaffen!
  13. 13. Benutzen Sie Vergleiche
  14. 14. Beispiel: interlübke-Schränke
  15. 15. <ul><li>„ Klarheit in der Formensprache und eine hohe Qualität in der Fertigung, das sind unsere Markeninhalte“ </li></ul>Verbinden Sie die analytische mit der bildhaften Hirnhälfte
  16. 16. <ul><li>„ Klarheit in der Formensprache und eine hohe Qualität in der Fertigung, das sind unsere Markeninhalte“ </li></ul><ul><li>„ Schränke wie nach innen getragene Pelzmäntel “ </li></ul>Verbinden Sie die analytische mit der bildhaften Hirnhälfte
  17. 17. Den persönlichen Pitch finden (Foto: rp-online.de) Arbeitsbeschreibung: Beamteter Staatssekretär im Bundesministerium für Wirtschaft und Technologie
  18. 18. Den persönlichen Pitch finden (Foto: e-blogs.wikio.de) Finden sie ein Bild für das, was Sie tun!
  19. 19. Gibt es eine Geschichte dazu? (Foto: bbc.co.uk) Kommen Ihnen die beiden Herren bekannt vor?
  20. 20. Gibt es eine Geschichte dazu? (Foto: bbc.co.uk) Sir Edmund Hillary, Erstbesteiger des Mount Everest, und sein Sherpa Tenzing Norgay
  21. 21. <ul><li>Dr. Jens Weidmann </li></ul><ul><li>(ehem.) </li></ul><ul><li>Chef-Sherpa bei </li></ul><ul><li>Gipfeltreffen </li></ul><ul><li>(und neuer Bundesbank-Präsident) </li></ul>www.botschaft-frankreich.de Voilà der Pitch:
  22. 22. Schaffen Sie Bilder im Kopf!
  23. 23. Bilder im Kopf – aber bitte die richtigen!
  24. 24. Bilder im Kopf – aber bitte die richtigen! Denken Sie nicht an den blauen Elefanten
  25. 25. „ Wir sind ja nicht die Inquisition…“
  26. 26. Wir sind ja nicht die Inquisition… Foto:www.kinoextra.de
  27. 27. Sagen Sie´s positiv – Die Familien-Managerin http://www.youtube.com/watch?v=h33F7YDqXM4
  28. 28. Stellen Sie sich vor…
  29. 29. Stellen Sie sich vor…
  30. 30. Stellen Sie sich vor…
  31. 31. Und was machen Sie so?
  32. 32. Und was machen Sie so? Chemie-Ingenieur
  33. 33. Wir sind sozusagen die Kavallerie, wenn´s in Seveso oder sonstwo auf der Welt mal brennt Foto:www.wikipedia.org
  34. 34. Das Wie – stellen Sie sich auf Ihr Gegenüber ein
  35. 35. Das Wie – die Stimme
  36. 36. Das Wie – die Stimme Foto:www.wuv.de
  37. 37. Zeigen Sie Ihr Engagement!
  38. 38. Neue Ideen? Was ist Ihr Alleinstellungsmerkmal?
  39. 39. Sind Sie im Bild – oder haben Sie Fragen? www.kathrinsebens.com www.kathrinsebens.com www.pitchperfekt.com
  40. 41. Beispiel für einen „High Concept“-Pitch „ Terminator“
  41. 42. Beispiel für einen „ High Concept“-Pitch „ Terminator“ „ Terminator“ + ?
  42. 43. Beispiel für einen „ High Concept“-Pitch „ Terminator“ „ Terminator“ + Kindergarten www.dreckscheiße.de
  43. 44. Beispiel für einen „ High Concept“-Pitch „ Terminator“ „ Terminator“ + Kindergarten = „ Kindergarten-Cop“
  44. 45. Die Story: Die &quot;Tesafilm-Methode&quot; Physik-Nobelpreisträger 2010 Andre Geim (rechts) und Konstantin Novoselov (© AFP)
  45. 46. Worum geht´s? Künstlerische Darstellung einer Graphen-&quot;Folie&quot;. Sie besteht aus einer Lage Kohlenstoffatome und ist damit das dünnste Material der Welt. (© AFP/University of Manchester)
  46. 47. Wie geht´s?
  47. 49. Vielen Dank für Ihre Aufmerksamkeit! www.kathrinsebens.com www.kathrinsebens.com www.pitchperfekt.com

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