Eugene Lisovskiy, CEO, MAPS.ME | Workshop | SotM Asia 2017

Kathmandu Living Labs
Kathmandu Living LabsKathmandu Living Labs
MAPS.ME
#1 maps for travellers
Workshop by
Eugene Lisovskiy
CEO
MAPS.ME #1 Maps for Travellers
❖ Free, offline, open source, OSM based.
❖ 80+ million installations all over the world.
❖ #1 map for travellers in > 50 countries.
❖ 20x users growth since 2014.
❖ #1 mobile OSM editor.
❖ Used by 40% of active OSM mappers.
❖ 2 million new users monthly.
Fast, Offline, Reliable OMS Based Maps
Offline Turn-by-turn Navigation and Traffic
Realtime Traffic
In 38 Countries
Turn-by-turn
Navigation
Travellers Recommend MAPS.ME
MAPS.ME = Google Maps + TripAdvisor
Travel CatalogAll in One Maps
#1 Travel Maps
MAPS.ME
MAPS.ME worldwide
Easy-To-Use Mobile OSM POI Editor
MAPS.ME boosted OSM active mappers by 60%
+60%MAPS.ME editor release in April 2016
№1 Mobile OSM Editor
❖ 1 million new POIs
❖ 600 thousand updated POIs
❖ 200 thousand notes
❖ 170 thousand users
❖ 235 countries mapped, top 20 includes
Japan, Philippines, Iraq, Iran, Algeria,
India, Kazakhstan, Uzbekistan,
Vietnam, Thailand.
1,5 years POI mapping in MAPS.ME
1,5 years POI mapping in MAPS.ME
Who Use MAPS.ME?
❖ Travellers all over the world
❖ Local citizens in countries with bad internet
❖ OSM Mappers to Map On-The-Go
❖ HOTOSM.org volontaires
❖ Government organizations: Police, Firefighters,
Ambulances, Emergency Teams
❖ Professional truck drivers
❖ Amateur pilots and sailors
Not only travellers use MAPS.ME
Case Study: Yamato City (Japan)
Why Points of Interest
(POIs)?
❖ 50% of search
❖ Easy to validate and revert
❖ Not visible on satellite
imagery
❖ Important destinations
❖ Easy for beginners
Why Points of Interest?
Why Offline Maps?
~1B Users with Slow Internet Connection
Offline Maps Are Still In Demand
Smartphone performance increased 6 times for the last 5 years. Client-side calculation
gives more stability with less reliable and overloaded mobile networks.
Maps Become More Universal
68% of population with GDP p.c. > $4.5k are peds. 50% of top 20 maps have public
transport navigation.
Apps & Robots Need Offline Maps
Many new geo-location services need open maps. In the nearest future machines
(self-driving cars, drones) and robots will have maps preloaded in the memory for reliable
navigation.
No Cheap Worldwide Roaming Yet
Mobile internet traffic will grow 4-5 times in the next 3 years. Mobile networks coverage
and capacity - not. It takes time and money to update network.
3Y Market Trends
40% of Travellers Use Offline Maps
Online Maps
Offline Maps
Transit Maps
Translation
Recommendations
Accommodation Booking
Flight Booking
e-brochures
Events booking
Local POIs Guides
City Guides
Nothnig
Other
How To Start Mapping
With MAPS.ME?
Editor – Step 1a: Select A Place To Add
1
2
3
Editor – Step 1b: Select A Place To Edit
1
2
3
Editor – Step 2: Choose A Place Category
Editor – Step 3: Add/Edit More Details
Editor – Step 4: Authorise/Register in OSM.org
What Problems We
Face?
Bad Edits
Poor communication
MAPS.ME Map Editor
Development Roadmap
For 2018
❖ More POI types and additional fields
❖ More frequent map updates (weekly -> daily)
❖ Address points
❖ GPS traces
❖ Gamification to increase mappers engagement
❖ Collaborative edits in-app validation
❖ In-app notifications for changeset discussions
❖ Easier login to OSM.org on mobile devices
MAPS.ME Editor Development Roadmap for 2018
Key Audience & Retention Growth Drivers in 2018
Search
Ratings, Reviews
(UGC)
Car Navigation
MAPS.ME
Audience &
Retention
Transit Navigation
Website
OSM Data
How to Map POI
Faster?
Map Faster = Import
❖ Imports are bad
❖ But good imports are good
POI Data Partners
Navads - 60k Shell Gas Stations
How to Engage More
People into Mapping?
1. Acquire new mappers.
➢ Mapathons
➢ SOTM
➢ Working with schools and students
2. Engage existent mappers:
➢ Direct (email/push) marketing
➢ Loyalty program
➢ Local activities
How To Engage More People into Mapping?
Google Maps Way: 1B Billion users = 1M POI Mappers
More MAPS.ME Users = More Active OSM Mappers
Hardcore
OSM
Mappers
Casual POI
Mappers
Regular Mobile
Maps Users
Mobile mappers are 18 times more
active than regular mappers.
OpenStreetMap.org
❖ 4000k registered mappers
❖ 30k monthly active mappers
❖ 0,8% of active mappers
MASP.ME
❖ 176k registered mappers
❖ 25k monthly active mappers
❖ 14% of active mappers
From Creation to Use!
Eugene Lisovskiy, CEO of MAPS.ME
lisovskiy@maps.me
State of the Map Asia 2017, Nepal
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Eugene Lisovskiy, CEO, MAPS.ME | Workshop | SotM Asia 2017

  • 1. MAPS.ME #1 maps for travellers Workshop by Eugene Lisovskiy CEO
  • 2. MAPS.ME #1 Maps for Travellers ❖ Free, offline, open source, OSM based. ❖ 80+ million installations all over the world. ❖ #1 map for travellers in > 50 countries. ❖ 20x users growth since 2014. ❖ #1 mobile OSM editor. ❖ Used by 40% of active OSM mappers. ❖ 2 million new users monthly.
  • 3. Fast, Offline, Reliable OMS Based Maps
  • 4. Offline Turn-by-turn Navigation and Traffic Realtime Traffic In 38 Countries Turn-by-turn Navigation
  • 6. MAPS.ME = Google Maps + TripAdvisor Travel CatalogAll in One Maps #1 Travel Maps MAPS.ME
  • 9. MAPS.ME boosted OSM active mappers by 60% +60%MAPS.ME editor release in April 2016
  • 10. №1 Mobile OSM Editor
  • 11. ❖ 1 million new POIs ❖ 600 thousand updated POIs ❖ 200 thousand notes ❖ 170 thousand users ❖ 235 countries mapped, top 20 includes Japan, Philippines, Iraq, Iran, Algeria, India, Kazakhstan, Uzbekistan, Vietnam, Thailand. 1,5 years POI mapping in MAPS.ME
  • 12. 1,5 years POI mapping in MAPS.ME
  • 14. ❖ Travellers all over the world ❖ Local citizens in countries with bad internet ❖ OSM Mappers to Map On-The-Go ❖ HOTOSM.org volontaires ❖ Government organizations: Police, Firefighters, Ambulances, Emergency Teams ❖ Professional truck drivers ❖ Amateur pilots and sailors Not only travellers use MAPS.ME
  • 15. Case Study: Yamato City (Japan)
  • 16. Why Points of Interest (POIs)?
  • 17. ❖ 50% of search ❖ Easy to validate and revert ❖ Not visible on satellite imagery ❖ Important destinations ❖ Easy for beginners Why Points of Interest?
  • 19. ~1B Users with Slow Internet Connection
  • 20. Offline Maps Are Still In Demand Smartphone performance increased 6 times for the last 5 years. Client-side calculation gives more stability with less reliable and overloaded mobile networks. Maps Become More Universal 68% of population with GDP p.c. > $4.5k are peds. 50% of top 20 maps have public transport navigation. Apps & Robots Need Offline Maps Many new geo-location services need open maps. In the nearest future machines (self-driving cars, drones) and robots will have maps preloaded in the memory for reliable navigation. No Cheap Worldwide Roaming Yet Mobile internet traffic will grow 4-5 times in the next 3 years. Mobile networks coverage and capacity - not. It takes time and money to update network. 3Y Market Trends
  • 21. 40% of Travellers Use Offline Maps Online Maps Offline Maps Transit Maps Translation Recommendations Accommodation Booking Flight Booking e-brochures Events booking Local POIs Guides City Guides Nothnig Other
  • 22. How To Start Mapping With MAPS.ME?
  • 23. Editor – Step 1a: Select A Place To Add 1 2 3
  • 24. Editor – Step 1b: Select A Place To Edit 1 2 3
  • 25. Editor – Step 2: Choose A Place Category
  • 26. Editor – Step 3: Add/Edit More Details
  • 27. Editor – Step 4: Authorise/Register in OSM.org
  • 31. MAPS.ME Map Editor Development Roadmap For 2018
  • 32. ❖ More POI types and additional fields ❖ More frequent map updates (weekly -> daily) ❖ Address points ❖ GPS traces ❖ Gamification to increase mappers engagement ❖ Collaborative edits in-app validation ❖ In-app notifications for changeset discussions ❖ Easier login to OSM.org on mobile devices MAPS.ME Editor Development Roadmap for 2018
  • 33. Key Audience & Retention Growth Drivers in 2018 Search Ratings, Reviews (UGC) Car Navigation MAPS.ME Audience & Retention Transit Navigation Website OSM Data
  • 34. How to Map POI Faster?
  • 35. Map Faster = Import ❖ Imports are bad ❖ But good imports are good
  • 37. Navads - 60k Shell Gas Stations
  • 38. How to Engage More People into Mapping?
  • 39. 1. Acquire new mappers. ➢ Mapathons ➢ SOTM ➢ Working with schools and students 2. Engage existent mappers: ➢ Direct (email/push) marketing ➢ Loyalty program ➢ Local activities How To Engage More People into Mapping?
  • 40. Google Maps Way: 1B Billion users = 1M POI Mappers
  • 41. More MAPS.ME Users = More Active OSM Mappers Hardcore OSM Mappers Casual POI Mappers Regular Mobile Maps Users Mobile mappers are 18 times more active than regular mappers. OpenStreetMap.org ❖ 4000k registered mappers ❖ 30k monthly active mappers ❖ 0,8% of active mappers MASP.ME ❖ 176k registered mappers ❖ 25k monthly active mappers ❖ 14% of active mappers
  • 42. From Creation to Use! Eugene Lisovskiy, CEO of MAPS.ME lisovskiy@maps.me State of the Map Asia 2017, Nepal