Why Your Emails Don't Get Opened

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Email marketing is essential for most entrepreneurs. With the right strategy, email marketing can be very effective. But unfortunately, most emails don't get opened. Check out this presentation on how to get your emails opened.

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Why Your Emails Don't Get Opened

  1. 1. Why your emails aren’t getting opened! And what to do about it!
  2. 2. It’s more difficult than ever1. More emails being sent every day2. It’s not a novelty3. Most are BORING4. Spam filters5. End user is on info overload
  3. 3. In 2012, on average, 144.8 billion emails were sent every day! (Mashable.com)
  4. 4. In addition…• 2 million blog posts are written daily• 172 million people visit Facebook daily• More social networks are vying for our attention• 864,000 hours of video are uploaded to YouTube
  5. 5. Getting your messages read• Realize, many people view what you send as trash• Create high value content• Don’t overwhelm• Be clear on who your end user is and is not• Use other methods to reach the end user
  6. 6. Bottom Line• Accept that things have changed• Think in terms of your reader• Create massive value• Start with the end in mind – Give the most important information first.
  7. 7. Get my FREE video 101 Marketingwww.PowerUpForProfits.com

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