Measurements in Social Media

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This is my slides for the presentation on measurements in social media marketing.

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Measurements in Social Media

  1. 1. By. Ki Yeon (Katherine) Sung<br />
  2. 2. Scale<br />Social media<br />
  3. 3. Then how can we measure <br />Social Media Marketing Campaign?<br />
  4. 4. <ul><li>Finding the “right” measurements to measure social media marketing campaign is key. </li></li></ul><li>“Ultimately, you need to start with figuring out your business objectives and then apply these metrics accordingly.”<br />David Berkovitz<br />
  5. 5. Three Core measurements that are <br />commonly used:<br />Exposure<br />Engagement<br />Influence<br />
  6. 6. Listen carefully to Prof. Sung<br />http://www.youtube.com/watch?v=wPUdZ3KeAbo<br />
  7. 7. Despite the impacts on the above mentioned measurements, there are many other tools that can be viewed as "important“. However, those usually paint a fuzzy picture on the well-being of its social media marketing campaign. <br />
  8. 8. Advertisement Value Equivalency (AVEs)<br /><ul><li>refers to a monetary value of marketingefforts</li></ul>Cost of a social media campaign<br /> ≠ <br />The amount of impact created from the campaign <br />
  9. 9. ROI of social media campaign<br />
  10. 10. The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable”<br />
  11. 11. Conclusion<br />

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