Katherine Farless

Introduction & Marketing Plan

Presented By Katherine Farless

Trust Experience. Get Results.
851 Pleasant Grove Blvd. Suite 150, Roseville, CA
Cell 916.284.1520 Email kfarless@golyon.com
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Webpage www.kfarless.golyon.com
Katherine Farless
License No. 01193836

Cutting Edge Marketing
Maximum Exposure of Your Home to Reach the Most Potential Buyers.

Google.com Househunt.com
1st Page Placement! My Own Exclusive Site That
Captures Buyer Leads Searching For
MetroList Homes In The Area,
Most Visible By Serious Connects Sellers & Buyers,
Buyers Working With Agents! Keeps Clients Informed On New
Listings, Current Market Condi-
Realtor.com tions, & Neighborhood Events,
Popular Site Such As Garage Sales & Movie
That Allows Buyers To View Your Nights!
Home Pictures & Virtual Tour.
* Exclusive Only To Agents That Pay Craigslist
To Advertise! Professional Advertisements
With Pictures
Zillow.com
Popular For Out Of State Buyers
Researching Home Prices
When Relocating To The Area!
GoLyon.com
sacbee.com Gets An Average Of 150,000 visits
Popular Site Per Month and connects with over
That Allows Buyers To View Your 700 Broker Sites Nationwide
Home Pictures & Virtual Tour.

• Trulia Real Estate Search • NICHE properties • hotpads.com
• oodle via BackPage.com, • HouseLocator.com • Yahoo! Real Estate
The Examiner & CityCribs • RealEstateAndMortgage • The Real Estate Book
• HomeFinder.com Finder.com • SecondSpace
• Vast via Overstock.com • KAZORK.com LandWatch.com
• PROPBOT • HomesZ.com • ResortScape.com
• CLRSearch.com • VivaReal.us • FrontDoor.com
• Clickable Directories, Inc. • Byteplay Ltd • msn.
• PCSrealty.NET • Areaguides.net • cyberhomes
• The HousingPages.com • Guidespot.com • CompuServe
• Home Hippo Neighborhoods • Moving.com
• Point2Home.com for Facebook • Excite

Trust Experience. Get Results. Cell 916.284.1520 Email kfarless@golyon.com
●
Katherine Farless

Trust Experience, Get Results
With Katherine Farless

• Licensed Full Time Realtor With 15 Years Experience
• Aggressive Honest Negotiator
• Cutting Edge Marketing
• Experience Serving Seller’s, Buyer’s & Investors
• Executive Associate With Lyon Real Estate
• Maximum Buyer Activity
• Network By Working With Other Real Estate
Experts & Sponsor Local Events. Such As
Neighborhood Garage Sales & Family Movie Nights
• Personal Attention & Availability
• Proven Track Record
• Results In Placer, Sacramento & El Dorado Counties
• Recognized As Top Realtor in E.Roseville & E.Rocklin
• Resident & Local Expert In Roseville Stoneridge & Rocklin
Highlands
• SAR Masters Club Member
• Specializes In Selling & Marketing REO/Bank Owned
Homes, Short Sales, Residential Re-Sale, New
Home Communities, Luxury Homes, Income
Property, Land & Commercial Property
• Weekly Marketing Performance Evaluation

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Katherine Farless

Today’s Market Conditions

It is important to price your home competitively from the start and to sell fast
before another home similar to yours goes on the market for less money.
Although there are many incentives such as the 1st time buyer tax credit and
historically low interest rates, most buyers do not find urgency in today’s
market. They feel that if they do not get your home, there will be another one
like it next week and it may even be a lower price. It is also important to have
the buyers get their appraisal done quickly as we are still in a declining market
and need that value to come in at the price that the buyer and seller agree on or
the buyer can not get their loan. With all the short sales and bank owned
properties used for the appraisal, selling your home fast is crucial.
Homes That Sell Fast Have This In Common:
• Priced Competitively: I will show you what the last sold was so you know
what price will be used in an appraisal. What is pending so you know what
someone currently made an offer on and found value in. What is currently
active and if you should price yours competitive to that.
• Good Condition: I work with a lot of buyers and will let you know what
upgrades and colors they are attracted to. Most important is they want
something move in ready. They don’t want to put money into anything in-
cluding a pool or landscape. 1st impressions are everything so all should be
in working order.
• Shows Well: It is important to make the home available to show. I will
place a lockbox that is secure and records who is going in and out. Get calls
off of the sign when driving by. I will give you tips on how to stage.
• Desirable Location: Below are locations that are of more value to buyers.
The locations below will set you apart from the rest:
• Scenic Views (Golf Course, Greenbelt, etc.)
• Quiet & Private
• Cul-de-sac
• Single Story
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Katherine Farless

Marketing Plan

Pictures & Virtual Tour
Quality Flyers
Lawn Sign
I make sure there are flyers so that if a
buyer does not want to call, they can I Will Keep You Informed
go onto the website and view your The best way I can be sure to sell your home fast is
home first. My cell phone is always on to get maximum buyer exposure to your home
the sign for anyone to contact me through marketing. I will give you a weekly
directly. marketing performance evaluation that include:

Open House & Broker Tours Buyers Feedback: I follow up every
A great way for your home to get time an agent shows your home and will
exposure. If you do not want to have pass the feedback on to you.
an open house, I still connect with
buyers at other open houses and send Website Traffic: I track who is looking
them your way. If you would like to at your home and I can tell by the numbers
get other broker’s opinions, I can have if changes are needed.
a day where they can view your home
for any clients they may have currently
Monitor Neighborhood Activity:
or in the future. I keep you informed of the homes that go
active, pending and sold in the
Database Marketing neighborhood so you can stay competitive.
I email past clients, potential buyers,
neighbors & local agents about your
Reverse Prospecting: I view & contact
agents that have buyers with the same
home as a new listing and when there
search parameters as your home and let
is an open house.
them know the home would be a good fit!
Sponsored Events
I meet potential buyers & sellers that
want to move by sponsoring annual
events such as the garage sale and
movie night.

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Katherine Farless

Preparing Your Home For Sale

• First Impressions Are Extremely Important. Many buyers will not even
get out of the car unless their first impression is positive. This means that
you should have the landscaping neatly trimmed, the leaves raked, the lawn
mowed, the paint on the front of the house and any visible window
treatments looking nice. All of this will make a favorable ‘first impression’.
• Do Minor Decorating For A Fast Sale. Buyers would rather know how
good their home can look instead of guessing at the possible potential.
Faded paint, dirty drapes, peeling wallpaper, etc., lessen the appeal of your
home. Show them how good it can be!
• Darkness Promotes Negative Feelings. Light and airy homes appeal to
buyers. So, turn on lights, open drapes and shutters, and ‘let there be light’!
• All Those Little Things You Meant To Fix… are going to bother the po-
tential buyers as well. And, it will make them wonder if there are other
things they can’t see that may need attention. Fix those dripping faucets,
sticky doors, and find the missing handles!
• Clutter Is Out, Space Is In! You don’t have to take all of your furniture
out, but if you have a room full of clutter, get it cleaned up and make rooms
appear larger. A nest home without excessive furniture shows much larger.
• Kitchen & Bathrooms Are Critical. These two rooms in your home can
make the sale because they are expensive to replace. Make these rooms
shine and show their best! Wax the floors clean off the counters, and make
these easily scrutinized rooms attractive to the buyer.
• Lots Of People, Loud Music & Unpleasant Odors or Pets can ruin the
emotional appeal of your home by distracting the buyers from their true
purpose.

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Katherine Farless

Contact Information
Katherine Farless

Phone: (916) 284-1520
Fax: (916) 746-7535
Email: KFarless@GoLyon.com
Website: www.KFarless.GoLyon.com

to
ring me ome.
conside f your h
you for e sale o
T hank ou in th rine
ty e
represen -Kath

CA DRE LIC. #01193836

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Katherine Farless

Katherine Farless

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