The Reach of Intelligent
Freight Technologies

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The term “Big Data” is one of
those BS bingo words everyone
is touting in the freight world,
even I have written a lot about it
in the past. All in all, it is about
applying technology or
modernizing the way business is
done in the industry with the use
of technological advances.

Unfortunately, the freight industry
has not fully started using or
benefiting from digitalization as
compared to other industries.

The industry is slowly, but surely realizing that it must
understand and adapt to the many technologies that have
been specifically developed for the freight industry.
Such adaptability to technological advances allows these
companies to differentiate themselves from the crowd and
be competitive against their peers.
Technologies adapted in the freight industry are designed to
allow shippers and logistics service providers alike to plan,
procure, arrange, facilitate and move freight shipments
reliably and competitively.

These technologies are designed to
create maximum visibility of the
shipment to the customer and also
provide transparency in their freight
dealings and help them understand
the complexity of the transportation
and logistics world.

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Freight Technology
Options

Intelligent freight technologies offer
customers many options to achieve
visibility in the form of:

AIS - Automatic Identification System
Container Track & Trace
Big & Real time Data
Smart Containers
Mobile Apps
Ocean freight rate benchmarking platforms
Online Marketplaces

Benefits of Intelligent
Freight Technologies

The strategic use of intelligent freight
technologies has been proven to yield
time and cost benefits to customers.
Two main areas that can benefit from
using the right freight technology are :

Increasing efficiency and productivity of
freight movement
Improving service reliability and customer
service

Increase in Efficiency
and Productivity

Suppliers can reap both qualitative and quantitative
benefits by improving the reliability of their cargo
movement, delivery and customer service.
Reliability trounces price and speed at every turn and leads
to customer loyalty, referrals, recommendations and repeat
business.
Intelligent freight technologies can improve both visibility
and provide an opportunity to track, pre-empt and control
shipments better.

Intelligent freight technology can
benefit both the private (shipping
lines, logistics service providers) and
public sector (ports, road and rail
haulage systems) because the
success of a global industry like
shipping and freight relies heavily on
the cooperation of these two sectors.

Adapting &
Understanding
Technology | Easier
Said Than Done

The world is
progressing with
many technological
advances and so
should the freight
industry. We must
all understand and
adapt to the many
technologies that
have been
specifically
developed for the
freight industry.

Rather than
thinking of these
intelligent freight
technologies as
the beginning of
the end and a
disruptor to
everyday business,
all sides of the
industry must
consider this as
the beginning of
the era of freight
technologies.