1.
MAERSK: DIGGING IN FORTHE
LONG HAUL

2.
JOINTHE CONVERSATION
ONTWITTER
@XENETA_AS

3.
ABOUT
XENETA
At Xeneta we believe there is an untapped potential
for everyone in the industry, to systematically learn
from our individual and collective efforts. We hold
true that "if you cannot measure it, you cannot
improve it". That’s why we think actionable metrics
is the key to continuously evolve for every business,
and ultimately the entire industry. Rethinking global
logistics is the vision of Xeneta.
With international experience from the logistics
industry, we have first-hand knowledge of the
challenges related to high volatility and lack of
transparency in the ocean freight market. By
combining logistics background and information
technology expertise, we found the solution to these
challenges.
WE ARE
TRANSFORMING
GLOBAL
LOGISTICS

4.
ARE YOU PAYING THE
RIGHT CONTAINER
FREIGHT RATES?
DISCOVER SAVINGS
POTENTIAL IN REAL
TIME.
CONTACT US.

5.
INDEED, THE LARGEST
CONTAINER LINER,
MAERSK, HAS NOT BEEN
IMMUNE TO THE MARKET
CHALLENGES BUT CAN IT
AFFORD TO DEFEND ITS
POSITION?

6.
FORTHETHIRD QUARTER,
PROFIT DECLINED 43%.THE
CULPRIT FORTHE STEEP
DECLINE WAS LOWER
CONTAINER FREIGHT RATES
AND DEMAND. MARKET
TRENDS SUCH AS LOWER
RATES, OIL PRICES ANDTHE
MISMATCHED CAPACITY HAVE
TAKEN ATOLL ON REVENUE
AND PROFITS FORTHE GROUP.

7.
MAERSK REORGANIZES FOR
A STRONGER POSITION

8.
IN THE SECOND
QUARTER, MAERSK
ANNOUNCED IT WAS
REORGANIZING THE
112 YEAR OLD
COMPANY BY
SPLITTING IT INTO
TWO INDEPENDENT
DIVISIONS; AN
INTEGRATED
TRANSPORT &
LOGISTICS DIVISION
AND AN ENERGY
DIVISION.

9.
THE TRANSPORT &
LOGISTICS DIVISION
WILL CONSIST OF
MAERSK LINE, APM
TERMINALS, DAMCO,
SVITZER AND
MAERSK CONTAINER.
THE MISSION OF
THESE BUSINESSES
IS TO “ENABLE AND
FACILITATE GLOBAL
SUPPLY CHAINS AND
PROVIDE
OPPORTUNITIES FOR
OUR CUSTOMERS TO
TRADE GLOBALLY”.

10.
AMONG THE GOALS OF THIS NEW
DIVISION, INCLUDE:

11.
MAERSK LINE – TO GROW MARKET SHARE ORGANICALLY
AND THROUGH ACQUISITIONS
APM TERMINALS - FOCUS ON COST AND UTILIZATION
DAMCO AND MAERSK LINE - COLLABORATE TO DELIVER
NEW INNOVATIVE CUSTOMER SOLUTIONS SUPPORTED BY
SIGNIFICANT INVESTMENTS INTO DIGITAL TECHNOLOGY
MAERSK CONTAINER INDUSTRY AND MAERSK LINE -
COLLABORATE ON TECHNOLOGY DEVELOPMENT AND
EFFICIENT PRODUCTION PLANNING

12.
THE GOALS ARE AMBITIOUS BUT ALSO NEEDED IN AN
AILING OCEAN FREIGHT MARKET. AT THE SAME TIME, THE
GOALS WILL BE COSTLY DUE TO THE ANTICIPATED
INVESTMENTS MAERSK PLANS TO MAKE IN TECHNOLOGY
AND POTENTIAL ACQUISITIONS.
WHILE CASH ON HAND IS AVAILABLE FOR THESE VENTURES,
THE GROUP WILL ALSO NEED TO GROW ITS REVENUE AND
PROFITS TO MAINTAIN THE NECESSARY BALANCE ON ITS
FINANCIAL LEDGER.
PROFITABILITY WITHIN THE ANTICIPATED TRANSPORT &
LOGISTICS DIVISION HAS BEEN A STRUGGLE WITH THIS YEAR
POTENTIALLY GOING DOWN AS ONE OF THE WORST SINCE
THE GLOBAL RECESSION. EFFICIENCY IMPROVEMENTS WILL
BE NEEDED TO FIGHT OFF THE LOW RATES AND CAPACITY
IMBALANCE.

13.
MAERSK IN A POSITIONTO
WITHSTANDTHE HEADWIND

14.
TESTING THE USE OF BLOCKCHAIN TO REPLACE
PAPER-BASED BILLS OF LADING
TESTING DRONES TO RESUPPLY ITS VESSELS WHILE
ENROUTE
SIGNED A DEAL WITH BIG OCEAN DATA TO TRACK ITS
APPROXIMATELY 630 OWNED AND CHARTERED VESSELS
REAL-TIME VIA SATELLITE. MAERSK LINE WILL USE THIS
INFORMATION TO OPTIMIZE THE PERFORMANCE OF ITS
FLEET.

15.
AS NOTED PREVIOUSLY,
EFFICIENCY IMPROVEMENTS ARE
A TARGETED GOAL FOR MAERSK.
THE COMPANY IS ALREADY
MAKING SUCH CHANGES
INCLUDING:

16.
THE OUTLOOK IS NOT
PROMISING FORTHE OVERALL
OCEAN FREIGHT MARKET. 2016
GLOBAL GROWTH HAS BEEN
REVISED DOWNWARDTO 3.1%
AND 3.4% FOR 2017 BYTHE IMF
AS ECONOMIC UNCERTAINTY
REMAINS ACROSS ALL
REGIONS.

17.
THE LIKELIHOOD OF ANY
IMPROVEMENT WITHIN THE
OCEAN FREIGHT MARKET
SEEMS DIM FOR THE TIME
BEING. HOWEVER, MAERSK
WILL LIKELY BE AMONG
THOSE PROVIDERS TO
WITHSTAND THE MARKET
HEADWINDS.

18.
HOW WERE OCEAN FREIGHT
RATES IN Q3 2016? INDICATIONS
FOR 2017?
WATCH
OUR WEBINAR

19.
LEARN HOW XENETA CAN HELP
YOU GET INSIGHT AND
INTELLIGENCE INTOYOUR
GLOBAL OCEAN FREIGHT PRICES
AND CHANGEYOUR LOGISTICS
BUSINESS:
REQUEST
DEMO NOW