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Some dos and don’ts to help you reach your export goals


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Tips for successful exporting / cross-border co-operation, selecting the right market entry strategy, local business partners and for being efficient in new target markets.

Published in: Business
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Some dos and don’ts to help you reach your export goals

  1. 1. Some DOs & DON’Ts to Help You Reach Your Export Goals Ready Steady Export!
  2. 2. 1.DO your homework Before starting to export to a new unknown market do your “homework” to identify possible obstacles and red-flags to avoid any regulatory and other issues.
  3. 3. DON’T make decisions based on assumptions Don’t expect that your new export market will be the same as your home market or the neighbouring country’s market. Knowing local market specifics e.i. customer segments, distribution value chain etc. will help you to make a decision regarding the right way to enter the market.
  4. 4. DO remember about product perception differences Local consumers’ product perception can vary from country to country. If you want your product to sell well, the right product positioning is very important. Positioning can also differ from market to market as the target customers can vary.
  5. 5. DON’T limit your options When considering potential business partners or clients in a new market do not limit your options choosing only the major players. Medium and small companies can also present an opportunity.
  6. 6. DON’T forget about cultural differences Business culture can vary from country to country. Ignoring these differences can be an obstacle in your efficient communication with local business partners / clients and can reflect negatively on your product performance in a new market. “Thanks” means “No” and deadlines are more as a guideline and not firm dates in my culture… Know your target country!
  7. 7. DO contact us for more tips and insights Follow us in social media (click on icon): Visit our website: