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Medical Presentation Final3

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Medical Presentation Final3

  1. 1. Konica Minolta Business Solutions U.S.A., Inc. Kate, Marilyn and Todd Improving Office productivity by Using Fast, Efficient and Dependable Multi Function Copiers . By:
  2. 2. Vertical Market Medical
  3. 3. Medical Industry
  4. 4. Medical Industry <ul><li>In the United States the medical field is one of the fastest growing industries. In the industry spending accounted for 18% of the GDP(Gross Domestic Product) in 2008. At this rate medical spending will out weigh the growth in the overall economy. </li></ul><ul><li>Involves over 400,000 medical establishments in the U.S. not including pharmaceutical companies. </li></ul><ul><li>Within the medical industry, color, document creation, scanning, printing and distribution is virtually non-existent. </li></ul>
  5. 5. Industry Challenges <ul><li>Nursing shortage </li></ul><ul><li>Inability to meet Medicare/Managed care pricing levels. </li></ul><ul><li>Consolidation and Competition </li></ul><ul><li>Traditionally been slow adaptors of modern technology </li></ul>
  6. 6. Medical Document Workflow
  7. 7. <ul><li>THE DECISION MAKERS AND INFLUENCERS </li></ul><ul><ul><li>Physicians </li></ul></ul><ul><ul><li>Practice Managers </li></ul></ul><ul><ul><li>Practice Administrators </li></ul></ul><ul><ul><li>OPENING QUESTIONS </li></ul></ul><ul><ul><li>  How are you currently generating your marketing materials? </li></ul></ul><ul><ul><li>  How are you presently creating your documents? </li></ul></ul><ul><ul><li>  How are you currently storing your medical files? </li></ul></ul><ul><ul><li>  Are you currently meeting HIPAA regulations? </li></ul></ul><ul><ul><li>How do you currently out source the cost of your printing documents? </li></ul></ul><ul><ul><li>Do you have a disaster recovery plan in place for your files. </li></ul></ul><ul><ul><li>  How important is confidentiality of designs and presentations? </li></ul></ul><ul><ul><li>  Is the material you print/copy affected by timelines/deadlines? </li></ul></ul><ul><ul><li>Do you charge for prints/copies? </li></ul></ul>
  8. 8. Telephone Benefits Statement: <ul><li>The reason of my call, I have been working with medical facilities similar to yours and have found that converting documents electronically can be very challenging. Does this sound like a similar challenge in your environment? </li></ul><ul><li>I have also found that it can be quite a task transferring patient charts and maintaining within the guidelines of HIPAA and patient confidentiality. Would you agree with this statement? </li></ul>
  9. 9. Key Terms – Industry Lingo <ul><li>ACCOUNTABILITY </li></ul><ul><li>Electronic Health Record (EHR) </li></ul><ul><li>Health Information Organization (HIO) </li></ul><ul><li>HIPAA </li></ul><ul><li>Nationwide Health Information Network (NHIN) </li></ul><ul><li>OPENNESS AND TRANSPARENCY </li></ul><ul><li>Patient Health Record (PHR) </li></ul><ul><li>SAFEGUARDS PRINCIPLE </li></ul><ul><li>Section 404 of the Sarbanes-Oxley Act of 2002 </li></ul>
  10. 10. <ul><li>What is HIPAA? </li></ul><ul><ul><li>Health Insurance Probability & Accountability Act. </li></ul></ul><ul><li>What does this mean? </li></ul><ul><ul><li>In acted in 1996. It requires the establishment of national standards for electronic healthcare transactions and national identifier for provider, health insurance plans and employers. </li></ul></ul>
  11. 11. <ul><li>HIPAA </li></ul><ul><ul><li>“ The administrations simplification provisions also address the security and privacy of health data.” </li></ul></ul><ul><ul><li>The standards are meant to improve the efficiency and effectiveness of nations medical system by encouraging the wide spread of electronic data interchange in the US healthcare system. </li></ul></ul>
  12. 12. Financial <ul><li>Clinical Services Industry makes money in these areas: </li></ul><ul><li>Hospital billing in all areas of medical services </li></ul><ul><li>Insurance billing in all areas of medical Services </li></ul><ul><li>Direct billing of the private sector in all areas of medical services. </li></ul><ul><li>State funded programs </li></ul><ul><li>Non-Profit programs </li></ul>
  13. 13. Increasing Value in this Vertical Market <ul><li>Provide solutions in document management and privacy. Recommend security and a turnkey processes such as DocRecord and eCopy Workstation. </li></ul><ul><li>Evaluating current workflow and small printers for potential upgrade or Optimized Print Services. </li></ul><ul><li>“ Go Get ‘em” </li></ul>

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