Is the detailed study
of the way of life of the
It can be done
through research and
Purpose of Environmental Scanning
To have a clear idea of the lifestyle of the
people as well as the existing businesses in a
To find out the most ideal business to start
in a certain place.
Strength, Weaknesses, Opportunities, and Threats
Is the method of assessing the advantages and
disadvantages of a business in the face of
potential threats and opportunities.
Two Perspectives of Analysis
(Strengths and Weaknesses)
- Evaluation of the internal environment
(Opportunities and Threats)
- These make up the factors that can affect a
company’s performance from the outside
(Strengths & Opportunities)
•These are the good aspects about a company
that the analysis will show.
•It can also determine the factors that the
company can still improve on.
(Weaknesses & Threats)
• These are the aspects that a businessman must
watch out for because weaknesses and threats
can pose danger to the stability of the company.