Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
LOGOS THE SYMBOLIC GENDER SIGNS IN THIS LOGO HELP TO HIGHLIGHT THAT THIS                                           MY LOGO...
LOGOS  THE E4 LOGO (ON THE LEFT) APPEARS AFTER MOST E4 TRAILERS. IT SHOWS THE PROGRAMME’S NAME,                 SHOWING TI...
LOCATION   USING – THE LOCATION USED IN ‘MADE IN CHELSEA’ (ON THE LEFT) IS IN A COFFEE SHOP. WE TRIED TO    RECREATE THIS ...
PROPS      THE ‘ONLY WAY IS ESSEX’ STARS (SHOWN ON THE LEFT) ARE ALL CARRYING DIFFERENT STYLES OF      HANDBAGS. THEREFORE...
COSTUMES    USING – ON THE LEFT, THE STARS ARE WEARING DRESSES TO PORTRAY THEIR WEALTH AND HOW   THEY’RE CONSIDERED UPPER-...
LIGHTING      IT IS A COMMON CONVENTION IN ‘MADE IN CHELSEA’ FOR THE LIGHTING TO BE VERY CLEAR AND                BRIGHT. ...
EYE-LINES        USING – BOTH SHOTS ARE A MEDIUM CLOSE UP. THIS ALLOWS THE AUDIENCE TO SEE THE   CHARACTER’S FACIAL EXPRES...
CAMERAWORK    THE ORIGINAL ‘MADE IN CHELSEA’ (ON THE LEFT) USES AN OVER-THE-SHOULDER SHOT TO MAKE THE  AUDIENCE FEEL AS IF...
SHOT TYPES    USING – BOTH SHOTS ARE OF SHOES WALKING TOWARDS THE CAMERA. THIS CONVENTION ALLOWS   US TO SEE THE CHARACTER...
SHOT DISTANCES               A RANGE OF SHOT DISTANCES ARE USED THROUGHOUT BOTH TRAILERS.   USING – A MEDIUM-CLOSE UP WAS ...
Upcoming SlideShare
Loading in …5
×

Question One - Use, Develop or Challenge Powerpoint

851 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Question One - Use, Develop or Challenge Powerpoint

  1. 1. LOGOS THE SYMBOLIC GENDER SIGNS IN THIS LOGO HELP TO HIGHLIGHT THAT THIS MY LOGO POSSESSES SIMILAR SOAP IS AIMED AT BOTH SEXES. THE SYMBOLIC CROWN LOGO QUALITIES AS THE MADE IN CHELSEA RELATES TO WEALTH WHICH IS A LOGO. IN ADDITION, THE COLOURS PINK AND DESIRABLE IMAGE. IN ADDITION,BLUE ARE STEREOTYPICALLY RELATED TO FOR EXAMPLE I CHANGED THE CROWN THE SIMPLISTIC SANS SERIF EACH GENDER. ICON TO A STAR ICON AS I THOUGHT IT FONT ENCOURAGES PEOPLE TO WAS SIMPLISTIC YET EFFECTIVE. THE WATCH THE PROGRAMME. HOWEVER, THE USE OF THE TWO STAR CAN CONNOTE ROYALTY AND COLOURS TOGETHER SUGGESTS THAT THIS IS A SPOOF OF THE CLASSIC WEALTH WHICH RELATES TO MY THE SERIES CONCERNS THE LIVES AND ‘MADE IN BRITAIN’ WHICH CHARACTERS. CONFLICTS OF ‘EVERYDAY’ MEN AND HELPS TO ESTABLISH THE IDEA WOMEN. THAT THIS SERIES INVOLVES THE IN ADDITION, THE SIMPLISTIC SANS RICH; ATTRACTING A WIDER SERIF FONT ENCOURAGES PEOPLE TO THE IDEA THAT THE CHARACTERS ARE AUDIENCE. WATCH THE PROGRAMME. ‘ORDINARY PEOPLE’ IS EMPHASISED BYTHE SANS SERIF FONT AS IT IS OPEN AND THIS LOGO IS PRESENTED SIMILAR TO THE MADE IN CHELSEA EASILY RELATABLE. NUMEROUS WAYS LOGO, THE SIMPLICITY OF MY SANS THROUGHOUT THE SERIES. A SERIF FONT DRAWS IN THE DESIRED ON THE OTHER HAND, ITS SIMPLICITY COMMON WAY IS THROUGH YOUNGER AUDIENCE.ALSO HELPS TO ATTRACT THE DESIRED THEIR TITLE CARDS WHICH YOUNGER AUDIENCE. HOLLYOAKS SHOW THE SAME FONT ANDTARGET AUDIENCE RANGES FROM MID LAYOUT – CREATING BRAND TEENS TO EARLY TWENTIES. IDENTITY.
  2. 2. LOGOS THE E4 LOGO (ON THE LEFT) APPEARS AFTER MOST E4 TRAILERS. IT SHOWS THE PROGRAMME’S NAME, SHOWING TIME AND TELLS THE AUDIENCE THAT ITS A NEW SERIES. USING - I DECIDED TO CREATE MY OWN. THIS IS AN EXAMPLE OF ME USING THE CONVENTIONS. THE COLOUR PURPLE IS A DEFINING FEATURE THROUGHOUT THE E4 BRAND, THEREFORE I DECIDED TO ALSO USE THIS COLOUR TO KEEP WITH THE CONVENTIONS. I ALSO CHOSE A SIMILAR SERIF FONT TO THE E4 SKINS ONE AS IT IS EASILY RECOGNISABLE; CREATING A STRONG BRAND IDENTITY. DEVELOP – I DEVELOPED THE LOGO AS I KEPT THE RECTANGLE BOXES NEAT INSTEAD OF RUGGED. THIS IS BECAUSE IT SUITS MY GENRE BETTER AND CONNOTES MORE WEALTH THAN THE ORIGINAL LOGO IS. CHALLENGE – IN TERMS OF CHALLENGING THIS CONVENTION, AT THE END OF THE TRAILER OF SKINS, THE LOGO USES THE EFFECT ‘WIPE’ WHERE AS ON MY LOGO I USED ‘SHIMMER’ AS I THOUGHT THAT IT FITTED IN WITH THE ‘MADE IN CHELSEA’ GENRE MORE.
  3. 3. LOCATION USING – THE LOCATION USED IN ‘MADE IN CHELSEA’ (ON THE LEFT) IS IN A COFFEE SHOP. WE TRIED TO RECREATE THIS CONVENTION BY FILMING IN AN AREA THAT WAS QUIET AND LOOKED LIKE A CAFÉ. WE DID THIS BY GIVING OUR ACTOR (ON THE RIGHT) A COFFEE MUG TO KEEP WITH THE LOCATION. DEVELOP – WE DEVELOPED THIS CONVENTION BY USING PROPS TO EMPHASISE OUR LOCATION. FOR EXAMPLE, TO EMPHASIS THAT WE WERE IN A LIVING ROOM, PICTURES OF CANDLES AND CUSHIONS WERE USED. CHALLENGE – WE CHALLENGED THIS CONVENTION BY NOT BLURRING OUT THE BACKGROUND. AS YOU CAN SEE ON THE LEFT, THE BACKGROUND IS BLURRED AS IT’S OBVIOUS TO THE VIEWER WHERE THE ACTORS ARE LOCATED. HOWEVER WE FELT OUR BACKGROUND NEEDED TO BE SEEN IN ORDER TO PROVE WE WERE IN A SHOP, LOUNGE OR GARDEN.
  4. 4. PROPS THE ‘ONLY WAY IS ESSEX’ STARS (SHOWN ON THE LEFT) ARE ALL CARRYING DIFFERENT STYLES OF HANDBAGS. THEREFORE IN MY SOAP WE DECIDED TO USE BIG HANDBAGS TO IN-KEEP WITH THE CURRENT TOWIE PROPS. USING – OUR MAIN CHARACTER (SOPHIE) BOUGHT HER BIG HANDBAG TO MANCHESTER WHEN WE FILMED SO THAT WE COULD STICK TO THE CONVENTIONS SHOWN IN TOWIE, THIS WORKED EFFECTIVELY AS BIG HANDBAGS SUGGEST WEALTH AND LUXURY – RELATING TO OUR GENRE. DEVELOP – NO DEVELOPMENTS WERE MADE REGARDING PROPS. CHALLENGE – WE CHALLENGED THIS CONVENTION BY DRESSING SOPHIE IN MORE CASUAL CLOTHES THAN THE GIRLS FROM ‘THE ONLY WAY IS ESSEX’ AS WE DIDN’T WANT TO BE TOO EXTRAVAGANT.
  5. 5. COSTUMES USING – ON THE LEFT, THE STARS ARE WEARING DRESSES TO PORTRAY THEIR WEALTH AND HOW THEY’RE CONSIDERED UPPER-CLASS. WE TRIED TO REPLICA THIS BY WEARING LEOPARD PRINT AND BLAZERS IN ORDER TO FIT IN WITH THE GENRE. DEVELOP – WE DEVELOPED THIS CONVENTION BY USING A MIXTURE OF BLOUSES, BLAZERS, SHIRTS AND SMART TROUSERS. CHALLENGE – HOWEVER WE DID CHALLENGE THIS CONVENTION BY NOT WEARING DRESSES AS WE THOUGHT THIS SUITED OUR SOAP MORE.
  6. 6. LIGHTING IT IS A COMMON CONVENTION IN ‘MADE IN CHELSEA’ FOR THE LIGHTING TO BE VERY CLEAR AND BRIGHT. THEY USE ARTIFICIAL LIGHT ALL THE TIME AS THIS SUITS THEIR GENRE. USING – WE TRIED OUR BEST TO FILM ON A DAY WHERE THE LIGHTING WOULD BE GOOD. FOR INSIDE SHOTS WE USED LOTS OF LAMPS TO CREATE THAT BRIGHT LIGHT THEY USE IN ‘MADE IN CHELSEA’. DEVELOP – WE DEVELOPED THIS CONVENTION BY USING A MIXTURE OF ARTIFICIAL AND NATURAL LIGHT CONSIDERING IT WAS A BRIGHT DAY. CHALLENGE – HOWEVER WE DID CHALLENGE THIS CONVENTION BY FILMING OUTSIDE (SHOWN IN THE RIGHT PICTURE) WHERE THE LIGHTING WAS NOT ARTIFICIAL HOWEVER IT TURNED OUT NICELY AS IT WAS A BRIGHT DAY OUTSIDE.
  7. 7. EYE-LINES USING – BOTH SHOTS ARE A MEDIUM CLOSE UP. THIS ALLOWS THE AUDIENCE TO SEE THE CHARACTER’S FACIAL EXPRESSION AND THE CLOTHES THAT THEY’RE WEARING. BOTH CHARACTER’S EYE- LINE IS IN THE TOP THIRD OF THE CAMERA. DEVELOP – WE DEVELOPED THIS CONVENTION AS IN THE ‘MADE IN CHELSEA’ CLIP (ON THE LEFT) THE BACKGROUND IS BLURRED, DRAWING MORE ATTENTION TO THE FEMALE CHARACTER. WHEREAS IN OUR BACKGROUND WE PLACED ITEMS TO LET THE AUDIENCE KNOW WE’RE IN A HOUSE. CHALLENGE – THE LIGHTING ON THE ‘MADE IN CHELSEA’ CLIP IS A LOT MORE WARMER, IN OUR CLIP THE LIGHTING IS A BIT MORE NATURAL.
  8. 8. CAMERAWORK THE ORIGINAL ‘MADE IN CHELSEA’ (ON THE LEFT) USES AN OVER-THE-SHOULDER SHOT TO MAKE THE AUDIENCE FEEL AS IF THEY ARE INVOLVED IN THE CONVERSATION, BUT ALSO TO SHOW THE REACTION OF THE OTHER CHARACTER. USING - I DECIDED TO USE THIS TYPE OF SHOT AS IT LOOKS VERY PROFESSIONAL. (ON THE RIGHT) IS A PRINT SCREEN FROM MY TRAILER SHOWING HOW I USED THE SHOT. I KEPT THE SHOT DISTANCE THE SAME AS MADE IN CHELSEA’S AS I THOUGHT THIS WAS A KEY FEATURE AND SHOULDNT BE CHALLENGED. THE PINK LINES REPRESENTS IN BOTH IMAGES, THE EYE LINE IS IN THE TOP THIRD OF THE SHOT; THIS GIVES THE READER DIRECT ADDRESS. DEVELOP – I DEVELOPED THIS SHOT AS I INCLUDED MORE OF THE SECOND CHARACTER. IN MY CASE, I CAPTURED MORE OF KIERAN’S HEAD SO THE VIEWER COULD SEE WHO CASON WAS TALKING TO. CHALLENGE – IN TERMS OF CHALLENGING THIS CONVENTION, I DIDN’T CHALLENGE THIS SHOT A LOT AS I THOUGHT THAT IT WORKED WELL. WE DECIDED IT WAS BEST IF THE BOYS WERE SITTING DOWN RATHER THAN STOOD UP AS IT CREATES A MORE RELAXED ATMOSPHERE.
  9. 9. SHOT TYPES USING – BOTH SHOTS ARE OF SHOES WALKING TOWARDS THE CAMERA. THIS CONVENTION ALLOWS US TO SEE THE CHARACTER’S COSTUMES IN MORE DETAIL AND HOW THEY REPRESENT THE CHARACTER. FOR EXAMPLE (ON THE LEFT) IN ‘MADE IN CHELSEA’ HIGH HEELS ARE SHOWN TO LINK INTO THEIR WEALTH. DEVELOP – WE DEVELOPED THIS CONVENTION FURTHER AS WE FILMED TWO LOTS OF SHOES AND THEN PUT THE CLIPS TOGETHER, WHEREAS IN ‘MADE IN CHELSEA’ ONLY MILLIE’S SHOES WERE FILMED. CHALLENGE – WE CHALLENGED THIS CONVENTION IN TERMS OF FILMING OUTSIDE WHERE THE LIGHTING WAS MORE NATURAL, BUT ALSO BY WEARING MORE CASUAL SHOES SUCH AS BOOTS OR FLATS, AS WE FELT THAT HEELS WEREN’T A NECESSITY TO SHOW OUR CHARACTER’S WEALTH.
  10. 10. SHOT DISTANCES A RANGE OF SHOT DISTANCES ARE USED THROUGHOUT BOTH TRAILERS. USING – A MEDIUM-CLOSE UP WAS USED IN ‘MADE IN CHELSEA’ (ON THE LEFT) SO THAT YOU COULD SEE THE ACTOR’S FACIAL EXPRESSION AND EMOTIONS. DEVELOP – NO DEVELOPMENTS WERE MADE REGARDING SHOT DISTANCES AS WE CLOSELY STUCK TO CAMERA CONVENTIONS AS IT’S KEY WHILST MAKING A SCRIPTED REALITY. CHALLENGE – WE CHALLENGED THIS CONVENTION BY INCLUDED MORE MEDIUM CLOSE UPS THAN ‘MADE IN CHELSEA’ TYPICALLY DOES AS WE WANTED TO CREATE LOTS OF TENSION AND EMOTION PORTRAYED THROUGH THE CHARACTERS.

×