AAM2010: Communicating your collection on the web.ppt

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American Association of Museums conference, LA 2010

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  • ASO 2.0 offers: expanded features on ‘Titles’a newly defined ‘People’ area with expanded features that include portraits interviews and screenographiesThree completely new areas:‘News’‘Groups’ (called ‘green room’)‘Games’The site – originally developed by the Australian Film Commission under Kim Dalton and was first launched in mid 2007 – it’s now with the National Film and Sound Archive.The site aims to give an overview of ‘Australia’s audiovisual history.With two important functions – to promote Australian films and filmmakers, and to provide a media rich resource to the education sector.It draws on the collections of the NFSA and its partners – the National Archives, AIATSIS, the ABC and SBS – as well as numerous independent production companies. there are currently around 1400 titles spanning from 1896 to now.NEXT
  • The site offers many ways of looking at our screen history, you can view films chronologically, by genre, by format, by tag. NEXT
  • AAM2010: Communicating your collection on the web.ppt

    1. 1. Communicating our collection to a web audience<br />Kate Stone<br />Manager, NFSA Online<br />National Film & Sound Archive<br />Kate.stone@nfsa.gov.au | @kate__stone<br />
    2. 2. Our traditional methods<br />… in order of how often we do it (and how many we reach) …<br />
    3. 3. Traditional methods<br />Presentation to management (12)<br />(we seem to spend more time and energy reporting what we know back to management rather than outside)<br />
    4. 4. Traditional methods<br />Presentation to management (12)<br />Presentation to staff (200)<br />
    5. 5. Traditional methods<br />Presentation to management (12)<br />Presentation to all staff (200)<br />Presentation to invited peers or guests on site (50)<br />
    6. 6. Traditional methods<br />Presentation to management (12)<br />Presentation to all staff (200)<br />Presentation to invited peers or guests on site (50)<br />Presentation at a conference of peers (~100)<br />
    7. 7. Traditional methods<br />Presentation to management (12)<br />Presentation to all staff (200)<br />Presentation to invited peers or guests on site (50)<br />Presentation at a conference of peers (~100)<br />NFSA Journal article (~100-200)<br />
    8. 8. WHY LEARN NEW METHODS?<br />
    9. 9. WHY LEARN NEW METHODS?<br />Audience reach<br />
    10. 10. WHY LEARN NEW METHODS?<br />Audience reach<br />Relevance<br />
    11. 11. WHY LEARN NEW METHODS?<br />Audience reach<br />Relevance<br />Accessibility<br />
    12. 12. WHY LEARN NEW METHODS?<br />Audience reach<br />Relevance<br />Accessibility<br />New tools available – we’d be stupid not to use them!<br />
    13. 13.
    14. 14. HOW?<br />
    15. 15. Workshops for non natives <br />Curatorial<br />Blogging<br />Social media<br />Held in all offices – Sydney Canberra Melbourne - in groups of 6-10<br />Plus 1:1, lots of editing<br />Time consuming<br />Rewarding!<br />
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    25. 25. How one project got us started<br />
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    31. 31. Facebook<br />
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    33. 33. Curatorial writing workshops<br />F or writing about the collection on our corporate website, on australianscreen or in fact anywhere<br />Curator’s Guide – how to describe titles, what different spaces are for, check list<br />We combined face to face workshops with plenty of documentation<br />
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    35. 35. Guide to curating for the web - tone<br />Write for a bright 15 year old. This website has a broad (and young) audience. <br />Make a number of succinct observations rather than a lengthy essay on one perspective. Web readers scan & prefer bites of information. <br />If you use academic concepts, do so in a way that facilitates understanding. <br />Share your response to and enjoyment of the material you are writing about. <br />
    36. 36. Share your response to and enjoyment of the material you are writing about. <br />Telling curators to make it personal!<br />This is a tricky one. <br />
    37. 37. Guide to curating - context<br />WEB CONTEXT – <br />Search our site and the internet for related content before writing. Cross reference.<br />Maintain an international perspective - 30% of our web visitors are overseas.<br />
    38. 38. Guide to curating - context<br />AUDIENCE CONTEXT<br />How and where might the original audience have seen it? <br />what else was on TV or in cinemas? <br />Describe it’s first release, its critical and popular responses and social/political context of the time that might be relevant to the work. <br />Older/more obscure titles – where is it held? Still accessible? If not a theatrical/tv audience then who & where? Why was it made?<br />
    39. 39. Guide to curating - context<br />PROFESSIONAL CONTEXT<br />Contextualise the work in the professional development of the creator/s career <br />Observe technical and craft achievements and give credit where appropriate to others<br />Note anything significant about financing/industry context.<br />
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    43. 43. Story 3: Patineur Grotesque<br />Links-domains ▼<br />http://getclicky.com/stats/visitors<br />

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