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Tech Innovations in Retail

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Retail companies don't have a choice, they need to innovate . But innovation isn’t exactly easy, especially in large companies. The presentation is about the challenges of retail innovations from both a technical and a business perspective, new trends in the retail industry, including augmented reality and beacons

Published in: Retail
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Tech Innovations in Retail

  1. 1. 1CONFIDENTIAL INNOVATIONS IN RETAILKate Semizhon JANUARY 16, 2015
  2. 2. 2CONFIDENTIALSEC WINTER 20 16 AGENDA What is Retail? Challenge of Retail Innovation Innovations Beacons Augmented reality Examples Store of The Future InstaScent Virtual Try On
  3. 3. 3CONFIDENTIALSEC WINTER 20 16 WHAT IS RETAIL? Retail - is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit.
  4. 4. 4CONFIDENTIALSEC WINTER 20 16 EMMAwebsite mobile POS Mobile POS kiosk shop assistant customer service agent mail SMART STORE
  5. 5. 5CONFIDENTIALSEC WINTER 20 16 EMMAwebsite mobile POS Mobile POS kisok shop assistant customer service agent mail
  6. 6. 6CONFIDENTIALSEC WINTER 20 16 WHAT DOES INNOVATION MEAN FOR RETAIL COMPANY?
  7. 7. 7CONFIDENTIALSEC WINTER 20 16 LET’S USE DRONES TO DELIVER ORDERS SMART STORE EMMA’S HOME
  8. 8. 8CONFIDENTIALSEC WINTER 20 16 EMMAwebsite mobile POS Mobile POS kisok shop assistant customer service agent mail drone management soft
  9. 9. 9CONFIDENTIALSEC WINTER 20 16 THE CHALLENGE OF RETAIL INNOVATION Innovation isn’t easy in large companies1 Innovation requires culture that accepts failure as a positive result3 Retailers are not tech companies Retailers need to pay attention to what’s happening outside of the retail industry. 5 Innovation slows business2 https://nrf.com/news/the-challenge-of-retail-innovation
  10. 10. 10CONFIDENTIALSEC WINTER 20 16 INNOVATION LABS
  11. 11. 11CONFIDENTIALSEC WINTER 20 16 INNOVATIONS IN RETAIL
  12. 12. 12CONFIDENTIALSEC WINTER 20 16 BEACONS Images from http://estimote.com
  13. 13. 13CONFIDENTIALSEC WINTER 20 16 BEACONS OVERVIEW – MACY’S https://www.youtube.com/watch?v=c3h0eKGfUfI
  14. 14. 14CONFIDENTIALSEC WINTER 20 16 HOW BEACONS WORK? I’m here! I’m here! I’m here! Beacon server Content / 3rd party Send push notification APN/ Google Cloud Messaging 1 23 4 Get content and data for 001
  15. 15. 15CONFIDENTIALSEC WINTER 20 16 Install App keep its Bluetooth on allow you to push messages come to store pass iBeacon EMMA WILL GET NOTIFICATION IF…
  16. 16. 16CONFIDENTIALSEC WINTER 20 16 • Pilot in two San Francisco stores since 2014 • five beacons, each in a different section of the store • released to 15-20 stores IBEACONS CASE STUDY http://www.rfidjournal.com/articles/view?12810
  17. 17. 17CONFIDENTIALSEC WINTER 20 16 BEACONS KEY FINDINGS 70% of consumers don’t know definition of an in-store beacon*70% Only 3 percent of retailers use beacons. 16 percent had plans to try the technology in the foreseeable future** 3% … 16% People might walk fast in store and it is difficult to provide beacon specific experiences in that window of opportunity***Walk fast If phone is inside a purse or when the Apps is in the background mode, app responds slow to notifications*** Background mode * http://www.dmnews.com/marketing-strategy/in- store-technology-and-consumer-preferences/article/432404 ** Forrester *** http://www.rfidjournal.com/articles/view?12810
  18. 18. newly renovated mega-store at 33 Powell St. San Francisco reopened on 11/20/15 STORE OF THE FUTURE SEPHORA Photo: http://www.sfchronicle.com/style/article/First-look-New-tech-savvy-Sephora-reopens-6645054.php#photo-8987666
  19. 19. 19CONFIDENTIALSEC WINTER 20 16 • first-to-market sensory technology • available exclusively at Sephora • developed in partnership with 5th Screen Digital INSTASCENTa nozzle http://www.sfchronicle.com/style/article/First-look-New-tech-savvy-Sephora-reopens-6645054.php#photo-8987666
  20. 20. 20CONFIDENTIALSEC WINTER 20 16 AUGMENTED REALITY
  21. 21. 21CONFIDENTIALSEC WINTER 20 16 AUGMENTED REALITY IN RETAIL AUGMENTED REALITY Interactive mirrors Virtual try on Engage clients in stores
  22. 22. 22CONFIDENTIALSEC WINTER 20 16 • Interactive mirror in your app • 2,200 shades of lipstick • www.sephoravirtualartist.com VIRTUAL ARTIST COMING SOON Source: http://www.brit.co/sephora-virtual-try-on-lipstick-app-feature/
  23. 23. AUGMENTED REALITY IN STORES "What we've found with our online store is that more than 10% of sales happen after a women watches a video about the product," Sephora's VP of the Innovation Lab, Bridget Dolan • Provide access to product information, videos and photos when a client visits a store http://www.fastcompany.com/3043166/most-creative-people/first-look-inside-sephoras-new-innovation-lab#1
  24. 24. 24CONFIDENTIALSEC WINTER 20 16 • Virtual fitting rooms with personalized models (Kinect) • Virtual furnishing • Sentient Digital Displays • Products images recognition • And etc… AND MANY MORE…
  25. 25. 25CONFIDENTIAL THANK YOU!
  26. 26. 26CONFIDENTIALSEC WINTER 20 16 Resourses • https://nrf.com/news/the-challenge-of-retail-innovation • http://www.brit.co/sephora-virtual-try-on-lipstick-app-feature/ • https://www.linkedin.com/pulse/20140619151046-6907-retail-innovation-labs-in-the-bay-area-indiana-seattle-illinois-austin-new-york-city • http://www.forbes.com/sites/gregpetro/2015/03/06/2015-the-year-of-the-mobile-beacon-part-one/ • https://www.youtube.com/watch?v=c3h0eKGfUfI • http://blog.estimote.com/post/106913675010/how-do-beacons-work-the-physics-of-beacon-tech • http://www.rfidjournal.com/articles/view?12810 • http://www.rfidjournal.com/articles/view?12810/2 • http://www.luxurydaily.com/sephora-exec-beacons-need-more-time-to-evolve/ • http://www.dmnews.com/marketing-strategy/in- store-technology-and-consumer-preferences/article/432404 • http://www.luxurydaily.com/sephora-exec-beacons-need-more-time-to-evolve/ • http://www.dmnews.com/marketing-strategy/in- store-technology-and-consumer-preferences/article/432404 • http://www.bloomberg.com/news/articles/2015-11-24/apple-s-failed-retail-revolution-beacons-still-won-t-be-big-on-black-friday • http://www.sfchronicle.com/style/article/First-look-New-tech-savvy-Sephora-reopens-6645054.php#photo-8987666 • FIVE TECHNOLOGIES RETAILERS CAN ADOPT TODAY FOR A SUCCESSFUL 2015. MOZU • MOKI. The Future of Retail • Top Retail Business and Technology Trends. Gartner

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