Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mobile Hotel Booking Apps         TrendBy: Kyle Steinberger, Kate Smuda, Patrick Tierney
Mobile Hotel Booking Apps Age of Technology – Always on the move Mobile Phones no longer a luxury but a  necessity Adva...
Historical Overview 2007-2008 – App store & Android  Marketplace 4 Years of Growth & Development Apps are being made ba...
Historical Overview Cont. Alexa and Flurry Analytics
Reach/Scope/Potential Impacts Increasing use in apps – provides business opportunities, not just in  hotels and hospitali...
PRICELINE NEGOTIATOR APP http://www.youtube.com/watch?v =Yhn5N7xcFOw You can browse and book stays at published rates;  ta...
KAYAK • compare flight • , hotel and car rental   deals, • track your flight   status, • view and manage   your trip itine...
STARBUCKS. One of the featuresin this app is allowingcustomers to uploadmoney onto theirmobile phones, whichcan then trans...
CHIPOTLEOne needs tosimply just put inhis/her locationand then orderfrom the store’smenu
Interview Professor Bernie Mullen Business experience    Tax Accountant- Bonilla, CPA    Accountant – MEI Incorporated...
Potential of Trend Becoming popular Handheld opportunities   The Anonymous booking and cancelations potential of becom...
Consumer Segments Attract more business oriented groups Find the best deal Notified when hotels change   Easy access ...
Competitive Advantage Understand clientele   Business oriented   Vacation Transition with the trend Watch other compe...
Sources BELOPOTOSKY, DANIELLE. "IN TRANSIT: Expedia Adds App For Hotel Bookings."  New York Times 03 Apr. 2011: 2. Academ...
Sources Cont. Mullen, Bernie. Personal interview. 2 Oct. 2012. Rowinski, Dan. "[Infographic] History of Mobile App Store...
Upcoming SlideShare
Loading in …5
×

Mobile hotel booking apps trend 2

407 views

Published on

  • Be the first to like this

Mobile hotel booking apps trend 2

  1. 1. Mobile Hotel Booking Apps TrendBy: Kyle Steinberger, Kate Smuda, Patrick Tierney
  2. 2. Mobile Hotel Booking Apps Age of Technology – Always on the move Mobile Phones no longer a luxury but a necessity Advances in Technology providing business opportunities
  3. 3. Historical Overview 2007-2008 – App store & Android Marketplace 4 Years of Growth & Development Apps are being made based off consumer wants & needs
  4. 4. Historical Overview Cont. Alexa and Flurry Analytics
  5. 5. Reach/Scope/Potential Impacts Increasing use in apps – provides business opportunities, not just in hotels and hospitality Staying in the minds of consumers App Benefits  Push Notifications  Being Native  Provide a Positive User Experience  Analytics Potential Impacts for Regular Business’s & Hotel Industry
  6. 6. PRICELINE NEGOTIATOR APP http://www.youtube.com/watch?v =Yhn5N7xcFOw You can browse and book stays at published rates; tap to place a bid using Name Your Own Price for discounts of up to 60%; or access the Express Deals feature, in which you know the room rate (up to 45% off) upfront.
  7. 7. KAYAK • compare flight • , hotel and car rental deals, • track your flight status, • view and manage your trip itinerary, • look up baggage fees, • access airline numbers and airport information.
  8. 8. STARBUCKS. One of the featuresin this app is allowingcustomers to uploadmoney onto theirmobile phones, whichcan then translate intoa barcode that theregister can scan.
  9. 9. CHIPOTLEOne needs tosimply just put inhis/her locationand then orderfrom the store’smenu
  10. 10. Interview Professor Bernie Mullen Business experience  Tax Accountant- Bonilla, CPA  Accountant – MEI Incorporated  Controller- Maplewood Hotel Corporation  General manager- Sheraton and Holiday Inn Hotels  VP Hotel Operations- Blithe Hospitality Group  Instructor- UW Stout  Managing Partner- Encompass Hospitality Group, LLC
  11. 11. Potential of Trend Becoming popular Handheld opportunities  The Anonymous booking and cancelations potential of become a great tool
  12. 12. Consumer Segments Attract more business oriented groups Find the best deal Notified when hotels change  Easy access Used as a guide  Concierge at your fingertips
  13. 13. Competitive Advantage Understand clientele  Business oriented  Vacation Transition with the trend Watch other competition  Insight on what is working for them
  14. 14. Sources BELOPOTOSKY, DANIELLE. "IN TRANSIT: Expedia Adds App For Hotel Bookings." New York Times 03 Apr. 2011: 2. Academic Search Complete. Web. 2 Oct. 2012 Dennis, Schaal. "Hotel apps with staying power." USA Today n.d.: MasterFILE Premier. Web. 2Oct. 2012. Fitzgerald, Brian. "The Myths About Hotel Mobile Apps And Why You Do Need One." OROURKE. N.p., 19 Jun 2012. Web. Web. 2 Oct. 2012. <http://www.orourkehospitality.com/blog/the-myths-about-mobile-apps- and-why-you-do-need-one Kharif, Olga. "Starbucks Schools Other Retailers on Mobile Payments." N.p., 23 Aug. 2012. Web. 2 Oct. 2012. <http://www.businessweek.com/articles/2012-08- 23/starbucks-schools-other-retailers-on-mobile-payments>.
  15. 15. Sources Cont. Mullen, Bernie. Personal interview. 2 Oct. 2012. Rowinski, Dan. "[Infographic] History of Mobile App Stores." ReadWriteWeb. (2012): n. page. Web. 3 Oct. 2012. "Three Lessons from the Chipotle IPhone App." - OReilly Radar. N.p., n.d. Web. 02 Oct. 2012. <http://radar.oreilly.com/2010/03/three-lessons-from- the-chipotl.html>. Thornhill, Ted. "Apps have overtaken the Web in popularity according to the latest statistics (actually, theres probably an app to tell you that)." Mail Online. (2012): n. page. Web.

×