Mobile Hotel Booking Apps TrendBy: Kyle Steinberger, Kate Smuda, Patrick Tierney
Mobile Hotel Booking Apps Age of Technology – Always on the move Mobile Phones no longer a luxury but a necessity Advances in Technology providing business opportunities
Historical Overview 2007-2008 – App store & Android Marketplace 4 Years of Growth & Development Apps are being made based off consumer wants & needs
Historical Overview Cont. Alexa and Flurry Analytics
Reach/Scope/Potential Impacts Increasing use in apps – provides business opportunities, not just in hotels and hospitality Staying in the minds of consumers App Benefits Push Notifications Being Native Provide a Positive User Experience Analytics Potential Impacts for Regular Business’s & Hotel Industry
PRICELINE NEGOTIATOR APP http://www.youtube.com/watch?v =Yhn5N7xcFOw You can browse and book stays at published rates; tap to place a bid using Name Your Own Price for discounts of up to 60%; or access the Express Deals feature, in which you know the room rate (up to 45% off) upfront.
KAYAK • compare flight • , hotel and car rental deals, • track your flight status, • view and manage your trip itinerary, • look up baggage fees, • access airline numbers and airport information.
STARBUCKS. One of the featuresin this app is allowingcustomers to uploadmoney onto theirmobile phones, whichcan then translate intoa barcode that theregister can scan.
CHIPOTLEOne needs tosimply just put inhis/her locationand then orderfrom the store’smenu
Interview Professor Bernie Mullen Business experience Tax Accountant- Bonilla, CPA Accountant – MEI Incorporated Controller- Maplewood Hotel Corporation General manager- Sheraton and Holiday Inn Hotels VP Hotel Operations- Blithe Hospitality Group Instructor- UW Stout Managing Partner- Encompass Hospitality Group, LLC
Potential of Trend Becoming popular Handheld opportunities The Anonymous booking and cancelations potential of become a great tool
Consumer Segments Attract more business oriented groups Find the best deal Notified when hotels change Easy access Used as a guide Concierge at your fingertips
Competitive Advantage Understand clientele Business oriented Vacation Transition with the trend Watch other competition Insight on what is working for them
Sources BELOPOTOSKY, DANIELLE. "IN TRANSIT: Expedia Adds App For Hotel Bookings." New York Times 03 Apr. 2011: 2. Academic Search Complete. Web. 2 Oct. 2012 Dennis, Schaal. "Hotel apps with staying power." USA Today n.d.: MasterFILE Premier. Web. 2Oct. 2012. Fitzgerald, Brian. "The Myths About Hotel Mobile Apps And Why You Do Need One." OROURKE. N.p., 19 Jun 2012. Web. Web. 2 Oct. 2012. <http://www.orourkehospitality.com/blog/the-myths-about-mobile-apps- and-why-you-do-need-one Kharif, Olga. "Starbucks Schools Other Retailers on Mobile Payments." N.p., 23 Aug. 2012. Web. 2 Oct. 2012. <http://www.businessweek.com/articles/2012-08- 23/starbucks-schools-other-retailers-on-mobile-payments>.
Sources Cont. Mullen, Bernie. Personal interview. 2 Oct. 2012. Rowinski, Dan. "[Infographic] History of Mobile App Stores." ReadWriteWeb. (2012): n. page. Web. 3 Oct. 2012. "Three Lessons from the Chipotle IPhone App." - OReilly Radar. N.p., n.d. Web. 02 Oct. 2012. <http://radar.oreilly.com/2010/03/three-lessons-from- the-chipotl.html>. Thornhill, Ted. "Apps have overtaken the Web in popularity according to the latest statistics (actually, theres probably an app to tell you that)." Mail Online. (2012): n. page. Web.