Digital Badge Case Study May 2014 (2)

845 views

Published on

Digital badge case study

Published in: Education
  • Be the first to comment

  • Be the first to like this

Digital Badge Case Study May 2014 (2)

  1. 1. Digital Badges for Professional Development: A Case Study at Madison College Kathleen Radionoff Dean of Continuing Education Madison College kradionoff@madisoncollege.edu (608) 258-2309
  2. 2. Keep learning. Overview • Role of non-credit in professional development • Why Badges? • Implementation of Badges at Madison College • Lessons Learned/Recommendations
  3. 3. Keep learning. Madison College Continuing Education Program • Madison Area Technical College serves more than 44,000 students at 11 locations in portions of 12 counties • Continuing Education served 14440 during FY12-13 individuals and year-to-date FY13-14 14265 • Broad programming range
  4. 4. Keep learning. Lessons Learned from Continuing Education and Why it Matters • Online programs were first tested in continuing education at many schools. • Continuing education programs have been serving adult and non-traditional learners long before they became the majority of higher education students. • The financial model for continuing education forced these programs to be self-sustaining and market-driven well before the current budget/tuition crisis hit the rest of higher education. (Hampton, 2014 http://higheredmanagement.net/2014/01/25/the-rise-of-alternatives- to-university-continuing-education-part-1 )
  5. 5. Keep learning. Incumbent Workers and Noncredit Training • 20.8m students in non-credit programs • Two year schools: 6.5m credit/5m non-credit • Adult students and informal learning • Lack of evaluation system to link non-credit coursework to credit credentials
  6. 6. Keep learning. National Studies on the Importance of Non-credit Training • The National Council on Continuing Education and Training (2004) • Ganzglass, Bird and Prince (2011) • Business Roundtable (2009)
  7. 7. Keep learning. Why Badges? • Assessment of non-credit learning outcomes • Employer needs • Non-credit to credit pathway • Major program shift 2008 – 2010 professional development • Competition
  8. 8. Keep learning.
  9. 9. Keep learning. Digital Credentials Defined  Online record of achievements, the work required, and information about the organization, individual or entity that issued the credential.  Digital Credentials or Badges make accomplishments and experiences visible to a wide audience.  Badges can support learning that happens in new ways and new spaces.  These credentials provide a more complete picture of one’s skills, achievements and qualities.
  10. 10. Keep learning. Digital Credential Eco System • Issuers: Any individual or institution wanting to give someone a digital badge. • Digital Badges: Earned for learning, participation and achievements. • Earners: Individuals or organizations who earn a badge. • Badge Storage: Digital backpack enables learners to store, organize and manage earned badges. • Displayers: Digital pages where badges are displayed – can be private or public.
  11. 11. Keep learning. Audience Poll • Are you working with industry associations or employers to establish badge standards? • Yes • No • Thinking about it
  12. 12. Keep learning. 2012-13 Badge Pilot • Program selection • Criteria • Designing the Badges • Individual topics • Master badges • Program completion
  13. 13. Keep learning. Badge Pilot: Lessons Learned • Technology Platform • Marketing • Faculty Support • Student Support • Does this fit with the college’s academic strategy?
  14. 14. Keep learning. 2013 -14 Academic Plan • 1200 advisory board members surveyed • 28 industries • 50% response rate • Extensive research on education trends http://madisoncollege.edu/impact/
  15. 15. Keep learning. Research Results • Changing Options in Academic Credentialing • Workforce Skills • Flexible credentials • Alternatives to degree credit
  16. 16. Keep learning. Research Results • Non-credit training viable option • The rise of alternative credentials • 77% of employers said incumbent employees need additional skill training
  17. 17. Keep learning. Roll-Out of Badges in CE • The Business Plan • The Marketing Plan • Instructional Design • Badge ecosystem design • Faculty Support • Student Support
  18. 18. Keep learning. The Business Plan • Staffing • Resources to convert curriculum to badges • Timeline • Scalability • Revenue expectations
  19. 19. Keep learning. Technology Platform • Beta site for Pearson’s new Acclaim system • Cloud based • Not tied to Peoplesoft • Not integrated with Blackboard • Need for a LMS-light system
  20. 20. Keep learning. 1st badge in the series to earn the Food Service Management 1 course completion badge.(Thisimage iswhattheissuerwouldsee.)
  21. 21. Keep learning. The email that the student receives upon earning a badge
  22. 22. Keep learning. Within the Acclaim system, what the student sees upon clicking “view this and your other accepted badges” from the previous email
  23. 23. Keep learning. Sharing Badges Earned
  24. 24. Keep learning. Marketing Plan • Competitive advantage strategy • Customer segments • Channel strategy • Creating demand • Marketing communications • Badge Product Lines
  25. 25. Keep learning. Channel Strategy
  26. 26. Keep learning.
  27. 27. Keep learning.
  28. 28. Keep learning. Communications Campaign • Email • Earn a free CE Badge Campaign • Employer presentations
  29. 29. Keep learning. Badge Product Lines • Professional Development • Contract Training • Technical Assistance to Employers
  30. 30. Keep learning. Instructional Design Plan
  31. 31. Keep learning. Instructional Design Plan • Linking to industry or employer standards • Linking to vendor standards • Okuma • Adobe • Digital Badge Alliance • Notable badge researchers • Carla Casilli • Dr. Daniel Hickey
  32. 32. Keep learning. Instructional Design Plan
  33. 33. Keep learning. Faculty Support • What is a Digital Badge? • Acclaim - Our Digital Badging Solution • How to Create Learning Objectives (includes a downloadable document for the instructor to submit to create his/her badges) • Role of a Digital Badge Instructor (will include the student training module) • FAQs
  34. 34. Keep learning. Student Support • What is a Digital Badge (will be the same as the faculty side) • Logging Into Acclaim • Viewing Badges • Sharing Badges • FAQs
  35. 35. Keep learning. Develop Business Plan Create Badges Issue/Earn Badges Share Badges Reporting & Accountability
  36. 36. Keep learning. Questions? • Thank you! • Contact information: • kradionoff@madisoncollege.edu • (608)258-2309

×