With so many communications channels in place for reaching today’s customers, it’s important to focus your email efforts with better targeted, segmented smaller sends that are relevant and personalized to your audience. Whether you’re a small shop or a major brand, how do you get the most out of your email efforts? Email must become more relevant to the right audience as content-quality tools are making it imperative that you segment your lists. But where do you start? Are you optimizing your messages for mobile delivery? Are you using email automation tools to trigger those messages that nurture leads? Join our Email Marketing Master, Drew Bailey of FedEx Services as he shares where email is headed in 2012 and invites marketers to share case studies that examine key factors such as quality content, automation and deliverability that brands need to master to be successful.
- Discover how to send trigger email messages to follow up on an inquiry, send timed promotions and upsell a customer
- Hear from real-world case studies to gain best practices for your email marketing efforts
- Understand how users interact with the inbox to maximize your delivery rates