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5 tips for creating quality content


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Freelance copywriter Kate Naylor reveals her 5 top tips for creating quality content.

Published in: Design
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5 tips for creating quality content

  1. 1. Kate’s 5 toptips for creating quality content
  2. 2. 1. People are discerning. So make yourcontent worth having:• useful• relevant• interesting• exciting• entertaining• intelligent
  3. 3. 2. We don’t read, we scan. So it’s importantto make your content as physically clear andreadable as possible, using:• headers• subheads• emboldening• bullet points• italics
  4. 4. 3. We’re impatient. So use plain languageto get your message across instantly:• plain doesn’t mean dull, it means clear• write the way you speak• no jargon• no dense, formal business language
  5. 5. 4. We’re not daft. We appreciateprofessionalism. So do a propercommunications job to build trustand credibility:• get your spelling right• use proper punctuation• take care over your grammar
  6. 6. 5. We’re human. So act like a human towin a place in your audience’s hearts, bydoing stuff like:• being honest• being entertaining• expressing opinions• being truthful• having the courage to be contentious
  7. 7. Kate NaylorFreelance writerWant to make a splash with top qualitycontent?Contact me: