Blue Pelican Marketing General


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Blue Pelican Marketing General

  1. 1. Presentation of Blue Pelican Marketing March 2010
  2. 2. Introduction <ul><li>Established 2002 </li></ul><ul><li>Client Base UK & EU </li></ul><ul><li>Candidate Base Global </li></ul><ul><li>REC member </li></ul>
  3. 3. <ul><li>Blue Pelican was founded on the principal of recruitment, done better. </li></ul><ul><li>The 3 founding Directors are ex-recruiters who saw the issues </li></ul><ul><li>surrounding the recruitment industry as an opportunity to differentiate. The </li></ul><ul><li>business is built on its reputation for enhanced levels of customer service to </li></ul><ul><li>both its clients and candidates. </li></ul><ul><li>All consultants at Blue Pelican are expected to meet a minimum </li></ul><ul><li>standard of service provision – The Blue Pelican Standard. They are a </li></ul><ul><li>range of simple, logical and common sense guidelines which, when </li></ul><ul><li>followed will provide an outstanding customer experience. </li></ul>Principal Ethics … a positive customer experience is paramount
  4. 4. <ul><li>Blue Pelican originated as a SAS specialist agency. However, over the </li></ul><ul><li>years we have grown our capability to include the following for both interim </li></ul><ul><li>and permanent assignments: </li></ul><ul><li>Marketing </li></ul><ul><li>Analytics & Insight </li></ul><ul><li>Brand Management </li></ul><ul><li>Campaign Management </li></ul><ul><li>Communications & PR </li></ul><ul><li>CRM & Loyalty </li></ul><ul><li>Database Marketing </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Market Research & Intelligence </li></ul><ul><li>Online & E-Commerce </li></ul><ul><li>Product Management </li></ul><ul><li>Trade & Channel Marketing </li></ul>Capabilities
  5. 5. <ul><li>Blue Pelican offers the best of both worlds. When joining, Consultants are </li></ul><ul><li>trained on a success only recruitment model, as they progress to Senior </li></ul><ul><li>Consultant status and above, their expertise is expanded to include Retained </li></ul><ul><li>Search as a service offering for higher level client requirements. </li></ul><ul><li>Search is a rapidly growing aspect of our business, successfully delivering to senior executive hires for a range of Blue-Chip clients </li></ul><ul><li>Blue Pelican has successfully fulfilled all retained assignments undertaken </li></ul><ul><li>Guarantee for new clients – If we do not provide a short list of candidates who fit the brief, we will refund the initial fee </li></ul>Search & Contingency Search Contingency <ul><li>Contingency recruitment makes up the bulk of the agency’s workload </li></ul><ul><li>Because all consultants are trained in search methodologies, some of these techniques are utilised as standard when managing contingency assignments </li></ul><ul><li>In specialist areas (e.g. SAS analytics), traditional contingency techniques are not enough, so higher level, pro-active sourcing is delivered to ensure success </li></ul>
  6. 6. Search Methodology Requirement & Candidate Specification Identify & Approach Long List of Candidates Blue Pelican Consultant Interviews Client Interviews (All Stages) Shortlist Presentation Reference Checks Candidate Acceptance Package Negotiations Candidate Starts & Project Report Produced Role Offered Client Briefing Research Strategy Establish 2 Tier Target universe Rejections & Feedback Rejections & Feedback
  7. 7. Sourcing <ul><li>We adopt a variety of methodologies including: </li></ul><ul><li>Research & Headhunting </li></ul><ul><li>Networking </li></ul><ul><li>Industry relevant events </li></ul><ul><li>Industry press listings </li></ul><ul><li>Candidate referral </li></ul><ul><li>Bespoke in-house database search </li></ul><ul><li>Branded Advertising (where appropriate) </li></ul><ul><li>CV Portals (for lower level requirements) </li></ul><ul><li>Candidate and Client referrals </li></ul>Screening <ul><li>Blue Pelican candidates are rigorously screened </li></ul><ul><li>All candidates interviewed by trained consultants </li></ul><ul><li>Initial Interviews on registration </li></ul><ul><li>Candidates re-evaluated in line with client requirement (2 nd interview) </li></ul><ul><li>Role profile forwarded and candidate briefed </li></ul><ul><li>Employment eligibility confirmed </li></ul><ul><li>Optional Psychometric testing (retained search only) </li></ul><ul><li>Reference checks, qualification checks (if relevant) </li></ul><ul><li>Consent and written permission to submit gained </li></ul>
  8. 8. Compliance <ul><li>Blue Pelican complies with recruitment industry best practice codes of conduct and legal requirements </li></ul><ul><li>Consultants undergo regular, ongoing training </li></ul><ul><li>In-house compliance officer oversees any recruitment advertising </li></ul><ul><li>Regular data quality and suppression checks select a random cross section of registered candidates </li></ul><ul><li>We require candidates to remove all details pertaining to age and other potentially discriminatory factors from all documentation prior to submission so it cannot be a deciding factor on candidate relevance </li></ul>
  9. 9. So why us? <ul><li>Full lifecycle consultants – one point of contact, taking full ownership of your requirement along with a complete back up infrastructure should anything unforeseen arise </li></ul><ul><li>The consultant you meet is the consultant who manages your requirements </li></ul><ul><li>Fewer contractual ‘hands off’ agreements, so can give a wider view of the market </li></ul><ul><li>Not just limited to traditional contingency techniques but add search/headhunting to offer a wider scope of candidate generation channels </li></ul><ul><li>Urgency – we are able to complete retained searches faster, if required, due to our commitment and heritage as a success based company </li></ul><ul><li>Interim resource provision – if required whilst we locate the perfect permanent candidate </li></ul><ul><li>Regular client and candidate service quality checks reflect that 96% of candidates will recommend our services to a friend and 76% of clients will utilise us on an exclusive basis above their other suppliers </li></ul><ul><li>Blue Pelican has never lost a client due to performance issues, instead relationships often develop to become solid, trusted partnerships between consultant and recruitment contact. </li></ul>… that’s why!
  10. 10. Client Testimonials <ul><li>Blue Pelican is a very professional and dedicated, delivering strong candidates for difficult, senior level searches. They set themselves apart from other agencies because of their consultative approach; I think of Blue Pelican as a business partner. Their consultants have in-depth industry knowledge in direct marketing and analytics, consistently presenting very relevant candidates and providing extremely helpful insights on those candidates above and beyond what you would normally expect. The consultants also have a sense of urgency that allows us to rapidly move candidate through the hiring process. I highly recommend Blue Pelican and will continue to work with them in the future. </li></ul><ul><li>D Farr – Director, Executive Recruitment, VistaPrint </li></ul><ul><li>‘ Blue Pelican are highly professional and effective, they are great to work with’ </li></ul><ul><li>A Rave - Director of Insight Analysis, dunnhumby </li></ul><ul><li>‘ Blue Pelican worked hard to fulfil our brief and bring us an excellent candidate’ </li></ul><ul><li>G Desforges – Client Director, Beyond Analysis </li></ul><ul><li>‘ I have worked with Blue Pelican for approx two years and found them to be highly professional, knowledgeable and hard working on any position I have asked them to recruit for. Their consultant’s knowledge of the market and committed approach to recruitment has meant that I always choose Blue Pelican as my preferred supplier should I need to work with one. They are always happy to go that extra mile and has assisted me not only in getting candidates but also valuable market information’ </li></ul><ul><li>H Lewis – Fulfillment Manager, Orange – Adecco Managed Services </li></ul>
  11. 11. <ul><li>“ There are definitely not many out there in the field of Recruitment that still care about the candidate as much as they care about their clients. Thankfully Kate is one of them, very dedicated and highly professional individual in her field. If Kate is working on your behalf you can be assured she will give her 110%.” M Haq – Strategy & Insight Consultant, RNIB </li></ul><ul><li>“ On my first phone call to Kate, she immediately struck me as warm, communicative and professional. She has shown quite outstanding interpersonal skills, and used them to bring my CV to the attention of just the right team and the right organisation to fit my skill set, career point and personality. Kate has responded promptly to every phone call and email, and I've found her to be as good as her word on every commitment, small or large. In that respect, I've also found that all the staff at Blue Pelican have been polite and uniformly reliable in whatever capacity I've had occasion to interact with them. All in all - I'm very impressed and grateful for a great result achieved smoothly and in a very short time.” P Goulding – Analytics Manager, TPR </li></ul><ul><li>“ Thanks again for your hard work with Microsoft. You are the best recruitment consultant I have dealt with this year and an asset to the recruitment sector. Your approach towards me as a candidate and not 'a number' is highly commendable and greatly appreciated. I know and understand about it being 'a numbers game' but a lot of consultants apply a wrong approach forgetting that their candidates may well be in a position as a client some day.” </li></ul><ul><li>T Muprhy-Akpieyi – Project Forecast Analyst, BBC </li></ul>Candidate Testimonials