Sound Your Barbaric Yawp On the Internet: How to Make a Podcast

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Presentation I gave at InfoCamp Seattle 2010 on how to make a podcast.

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Sound Your Barbaric Yawp On the Internet: How to Make a Podcast

  1. 1. Kate Kosturski, @librarian_kate Podcaster Goddess, The Knitting Librarian Podcast InfoCamp 2010, Seattle, WA October 2, 2010
  2. 2. What is a Podcast? <ul><li>Collection of self-created files (audio, video or both) on a host server. </li></ul><ul><li>How do these differ from other audio or video files? </li></ul><ul><ul><li>RSS transmits new content when it is available. </li></ul></ul><ul><ul><li>You don’t have to do anything (or next to nothing) to get the new content – it will download automatically! </li></ul></ul><ul><li>As of December 2009, over 150,000 podcasts are available in iTunes for download. </li></ul>
  3. 3. What is an RSS Feed? <ul><li>Format (XML) used for publishing frequently updated works </li></ul><ul><li>What does an RSS feed include? </li></ul><ul><ul><li>Full published file </li></ul></ul><ul><ul><li>Metadata </li></ul></ul><ul><li>Examples of RSS Feeds: </li></ul><ul><ul><li>http://feeds.kexp.org/kexp/musicthatmatters (KEXP Music that Matters Podcast) </li></ul></ul><ul><ul><li>http://knittinglibrarian.libsyn.com/rss (The Knitting Librarian) (shameless self-promotion) </li></ul></ul>
  4. 4. Why Make a Podcast? <ul><li>Excellent teaching tool for your organization </li></ul><ul><ul><li>Opportunity to participate in seminars/instruction without having to be present. </li></ul></ul><ul><ul><li>Review concepts covered in a seminar or class that may have been difficult </li></ul></ul><ul><li>Excellent marketing tool for your organization </li></ul><ul><li>Ideal for working on speaking/presentation skills </li></ul>
  5. 5. There’s a Podcast for Everything No. Really. There Is. <ul><li>Public Radio: Car Talk, This American Life </li></ul><ul><li>Music: KEXP Song of the Day, IndieFeed </li></ul><ul><li>Humor: Jay and Silent Bob Get Old, The Ricky Gervais Podcast </li></ul><ul><li>Sports: ESPN’s Pardon the Interruption </li></ul><ul><li>Tech: This Week in Tech </li></ul><ul><li>Lifestyle: Various language courses, Grammar Girl, The Splendid Table </li></ul><ul><li>(As of September 2010, these are all available on iTunes!) </li></ul>
  6. 6. You Convinced Me. Let’s Make One. So How Do I Do It? <ul><li>The stuff – what do you need to make the podcast? </li></ul><ul><li>The know-how – how do I record, edit, and upload the podcast? </li></ul><ul><li>The name – Marketing the Podcast </li></ul>
  7. 7. The Stuff – What do You Need? <ul><li>Microphone </li></ul><ul><li>Digital Audio Recording/Editing Software </li></ul><ul><li>Computer </li></ul><ul><li>Recording Studio </li></ul><ul><li>Internet Connection/ISP </li></ul><ul><li>Server Access </li></ul><ul><li>Podcast Receiver </li></ul><ul><li>But before all this you need…. </li></ul>
  8. 8. The Big Idea! <ul><li>What’s your Podcast Going to be All About? </li></ul><ul><ul><li>Develop one theme for your podcast </li></ul></ul><ul><ul><li>Have regular segments </li></ul></ul><ul><ul><li>Don’t be boring! </li></ul></ul><ul><li>Keep it simple and short </li></ul><ul><li>Stay Consistent with Your Theme but Have Room for Experimentation (listener feedback might be helpful!) </li></ul>
  9. 9. More on The Big Idea <ul><li>Some questions to ask yourself when prepping podcast content…. </li></ul><ul><ul><li>What aspect of my life/organization am I passionate about? </li></ul></ul><ul><ul><li>What do family/friends/colleagues ask for help about? </li></ul></ul><ul><ul><li>What can I speak about on a expert level? </li></ul></ul><ul><ul><li>What services would my organization like to promote? </li></ul></ul>
  10. 10. The Details (The Other Stuff) <ul><li>The Microphone </li></ul><ul><ul><li>USB or line-in, desktop v. headphones. </li></ul></ul><ul><ul><li>Newer Macs also have built in microphones. </li></ul></ul><ul><ul><li>Good idea to have different mics for different purposes </li></ul></ul><ul><li>The Computer </li></ul><ul><ul><li>Duh.  </li></ul></ul><ul><li>Digital Recording/Editing Software </li></ul><ul><ul><li>Cleans up sound and saves it to the right format </li></ul></ul><ul><ul><li>GarageBand (Mac), Audacity (PC & Mac) </li></ul></ul>
  11. 11. More Details <ul><li>The Recording Studi0 </li></ul><ul><ul><li>This can be anywhere. </li></ul></ul><ul><ul><li>Open space, quiet, little echo </li></ul></ul><ul><ul><li>Stable Internet connection and power sources </li></ul></ul><ul><li>This is where I record.  </li></ul>
  12. 12. And Still More Details! (Really, I Swear this is Easy Stuff.) <ul><li>Internet and Server </li></ul><ul><ul><li>The podcast’s home and how the podcast gets home. </li></ul></ul><ul><li>The Aggregator </li></ul><ul><ul><li>How your fans will find your podcast if not on your website </li></ul></ul><ul><ul><li>Examples: iTunes, iTunesU, Juice </li></ul></ul>
  13. 13. Time to Make the Podcasts <ul><li>Create Content </li></ul><ul><li>Edit and Save Content </li></ul><ul><li>Upload to a Host Server </li></ul><ul><li>Subscribe in iTunes with RSS Address </li></ul>
  14. 14. Creating Your Content <ul><li>Audio </li></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Audiobooks </li></ul></ul><ul><ul><li>Promos </li></ul></ul><ul><ul><li>Speech </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Screenshots </li></ul></ul><ul><ul><li>Live video recording </li></ul></ul><ul><ul><li>Photo slideshow </li></ul></ul>Always remember copyright!
  15. 15. Scripts (Not the Web Kind) <ul><li>It’s extremely important to have a script! </li></ul><ul><ul><li>Scripts keep you on schedule </li></ul></ul><ul><ul><li>Scripts organize your content </li></ul></ul><ul><ul><li>Scripts make great show notes </li></ul></ul><ul><ul><li>Scripts will help groom your confidence as a public speaker. </li></ul></ul>
  16. 16. The Tech Side of Creating Content <ul><li>Sample Rate – The speed at which your audio comes in to your microphone and the editing software. Measured in kb/sec. </li></ul><ul><li>Mono v. Stereo – how much audio info are you collecting? </li></ul>
  17. 17. Tech Tips <ul><li>Watch your volume – this may take trial and error. </li></ul><ul><li>Keep speakers turned down to avoid feedback </li></ul><ul><li>Hold your microphone about six inches from your mouth </li></ul><ul><li>Remember what Mom told you – Speak clearly and Speak up! </li></ul>
  18. 18. Editing Your Content <ul><li>How can you change your content? </li></ul><ul><ul><li>Crop out unwanted audio or dead air </li></ul></ul><ul><ul><li>Change pitch if too low or too high </li></ul></ul><ul><ul><li>Raise/Lower amplification </li></ul></ul><ul><ul><li>Add promos </li></ul></ul><ul><ul><li>Add intro/transitional music and sound effects </li></ul></ul><ul><li>Make sure to save your file as an MP3 File! These are small and universal </li></ul>
  19. 19. Uploading the Podcast <ul><li>Server – Podcast’s Internet home </li></ul><ul><ul><li>Host on internal or external server </li></ul></ul><ul><ul><li>Server will generate your RSS feed address for subscription. </li></ul></ul><ul><li>Many wonderful host servers on the Internet! </li></ul><ul><ul><li>Libsyn: http://www.libsyn.com/ (Libsyn PRO for educational institutions: http://libsynpro.com/) </li></ul></ul><ul><ul><li>PodBean.com: http://www.podbean.com/ </li></ul></ul>
  20. 20. More on Uploading <ul><li>Choose your Host Server Carefully! </li></ul><ul><li>Be consistent in saving your files. </li></ul><ul><li>Use tags so users searching the server can find your podcast. </li></ul><ul><ul><li>Examples: your name, organization name, good subject terms, title keywords. </li></ul></ul><ul><ul><li>Don’t be an Etsy! </li></ul></ul>
  21. 21. Testing & Subscribing to Your Podcast <ul><li>Copy and Paste Your RSS Feed Address (as provided by your host server) into iTunes or your Aggregator </li></ul><ul><ul><li>Use iTunes for testing – most universal and best support system. </li></ul></ul><ul><li>For iTunes (iTunes 8 and later) </li></ul><ul><ul><li>Under the “Advanced” menu, choose “Subscribe to Podcast” </li></ul></ul><ul><ul><li>Copy and paste the address into the dialog box provided. </li></ul></ul>
  22. 22. Marketing Your Podcast <ul><li>Company/Personal Website </li></ul><ul><li>Company/Personal Social Media </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Industry-specific social media (ALA Connect, Academia.edu, Ravelry) </li></ul></ul><ul><li>iTunes and iTunesU </li></ul>
  23. 23. Advanced Stuff for those Techie Type A Types <ul><li>Submitting your podcast to iTunes </li></ul><ul><ul><li>http://www.apple.com/itunes/whatson/podcasts/creatorfaq.html </li></ul></ul><ul><ul><li>iTunesU: http://www.apple.com/education/mobile-learning/ </li></ul></ul><ul><li>Recording on the Road with Portable Recorders </li></ul><ul><ul><li>Griffin iTalk Software (free) </li></ul></ul><ul><ul><li>iRiver Recorder </li></ul></ul><ul><li>Interviews! </li></ul><ul><ul><li>Skype and Soundflower </li></ul></ul>
  24. 24. Final Tips from the Trenches <ul><li>Don’t be boring: Have something new to say and say it in your own way. </li></ul><ul><li>Don’t freak out about the tech: Listeners are forgiving on the sound issues. </li></ul><ul><li>Podcasts are not for making money – they’re for making an audience. </li></ul><ul><li>You spend 75% of time marketing the podcast and 25% recording – be ready to sound your inner rockstar. </li></ul>
  25. 25. Useful Resources <ul><li>“ Podcasting: Making Noise The New Fashioned Way.” Presented by Thomas Dopko and Dow Jones at the 2009 Special Libraries Association Conference, Washington, DC: (Slides available on request.) </li></ul><ul><li>Cochrane, Todd . Podcasting: Do-It-Yourself Guide . Indianapolis, IN.: Wiley Publishing Inc., 2005 </li></ul><ul><li>Wikipedia </li></ul><ul><ul><li>Podcasting: http://en.wikipedia.org/wiki/Podcasts </li></ul></ul><ul><ul><li>RSS: http://en.wikipedia.org/wiki/RSS </li></ul></ul>
  26. 26. Contact Info <ul><li>The Knitting Librarian Podcast: http://knittinglibrarian.libsyn.com </li></ul><ul><li>Email! </li></ul><ul><ul><li>knittinglibrarian7578@gmail.com (podcast-specific) </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Twitter: http://www.twitter.com/librarian_kate </li></ul><ul><li>Facebook: http://www.facebook.com/librariankate7578 </li></ul><ul><li>Blog: http://www.librariankate7578.com </li></ul>

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