Jennyholzer art lit_24oct

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Jennyholzer art lit_24oct

  1. 1. wordstend to beinadequate —Jenny Holzer, from her “Truisms” series
  2. 2. ideasin our society
  3. 3. What is important in our society?
  4. 4. What is true in our society?
  5. 5. What is valued in our society?
  6. 6. peoplein our society
  7. 7. Who is heard in our society?
  8. 8. Who is respected in our society?
  9. 9. Who is ignored in our society?
  10. 10. These are some questions that American artist,Jenny Holzer explores through her work.
  11. 11. MainstreaM cultureCore beliefs, values, and behaviors thathave been maintained and are accepted bya majority of Americans.
  12. 12. autHoritatiVe VoiceClearly accurate or knowledgeable*Consider how location, medium, and / or person delivering messagechanges the listeners / viewers perception
  13. 13. FraMeworK1970sPeople questioning social structures(class, gender roles, race)Discontent with the U.S. governmentdue to Vietnam War.
  14. 14. GoalTo sharpen people’s awareness of theusual baloney they are fed in daily life. —Tate
  15. 15. worKPlaces texts on a variety of locationsand materials which are usually reservedfor “authorities”
  16. 16. best Known ForSeries title: “Truisms”1977–PresentA series of common statements (in the US)and random phrases which seem to berooted in tradition.
  17. 17. your actions are pointless if no one notices
  18. 18. romantic love was invented to manipulate women
  19. 19. selfishness is the most basic motivation
  20. 20. selflessness is the highest achievement
  21. 21. tHeater MarqueesPart of “Truisms” Series1977–Present
  22. 22. http://www.creativetime.org/programs/archive/1994/42ndStreetYear2/42street/pitchers93_jpg/jh2.jpg
  23. 23. http://classes.dma.ucla.edu/Spring05/25/img/holzer/02.jpg
  24. 24. http://db-artmag.de/archiv/assets/images/588/36.jpg
  25. 25. http://3.bp.blogspot.com/_0F7CFzx2zmM/TNCOlyCFhYI/AAAAAAAAAjk/LVsEJhnLVwg/s1600/holzermct-732163.jpg
  26. 26. plaquesSeries title: “The Living Series”Began in 1989
  27. 27. http://rfc.museum/images/stories/BtC/Holzer-J/Holzer_Jenny-ProtectMe.jpg
  28. 28. http://www.flickr.com/photos/firefleet/2197237098/sizes/m/in/photostream/
  29. 29. buildinGsSeries title: “Projections”1993–PresentWorldwideText: Utilizes a variety of phrases and sayings. Includes thingsthat she has written and things other people have written.
  30. 30. http://creativetime.org/programs/archive/2005/holzer/images/2005project.gif
  31. 31. http://previousexhibitions.fondationbeyeler.ch/e/images_11son/38holzer/jh_aussenproj.jpg
  32. 32. led walls & MoreVarious projects1982–Present
  33. 33. http://graphics8.nytimes.com/images/2009/03/12/arts/27264347.JPG
  34. 34. http://static2.slamxhype.com/wp-content/uploads/2009/11/jh_led.jpg
  35. 35. aestHetics
  36. 36. Holzer’s work has impact because it appearsin places that typically feature commercial orgovernmental messages*Consider how a message changes when it is placed on a t-shirt? On a giantLED screen?
  37. 37. Her “Truisms” seem more “true” because theyare typeset and not handmade
  38. 38. discussion
  39. 39. What does it mean for a text to be authoritative?
  40. 40. How do we react/interpret physically, mentally,emotionally to texts in our environment?
  41. 41. conclusion
  42. 42. Holzers work is important because it invitesus to consider...
  43. 43. How messages are more authoritativein specific contexts…
  44. 44. How messages can be viewed frommultiple perspectives…
  45. 45. Whether or not any message can befully “right” or “true. ”
  46. 46. tHeassiGnMent
  47. 47. Before we begin, please remember...
  48. 48. boredoMMaKes youdo crazytHinGs
  49. 49. don’t placetoo MucHtrust inexperts
  50. 50. it’s betterto be a Goodperson tHana FaMousperson
  51. 51. —Jenny Holzer, from her “Truism” series
  52. 52. tHeassiGnMentFor real tHis tiMe
  53. 53. step 1:Write your own “Truism. ”It can be about anything, directed towardsanyone, yourself, others, people in power.It can be serious, humurous, sarcastic.Anything that you want, really.
  54. 54. step 2:Design a postcard using your “Truism. ”
  55. 55. step 3:Mail it to anyone you want. Barack Obama?CEO of a big company? Oregon StateRepresentative? Owner of a local businesschain?
  56. 56. Go FortH!
  57. 57. sourcesJenny Holzer - Projections. Web. 24 Oct. 2011. <http://www.jennyholzer.com/>.“Jenny Holzer. Cheim & Read. Web. 24 Oct. 2011. <http://www.cheimread.com/ ”artists/jenny-holzer/?view=selected>.“Jenny Holzer: Truisms. Tiere, Die Dem Kaiser Gehören. Web. 24 Oct. 2011. <http:// ”mfx.dasburo.com/art/truisms.html>.“Tate Collection | Truisms by Jenny Holzer. Tate: British and International Modern ”and Contemporary Art. Web. 24 Oct. 2011. <http://www.tate.org.uk/servlet/ViewWork?workid=6691>.

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