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•    –    –    –
•••••
•    –    –    –        The Philanthropic Giving Index (PGI)        reveals current trends and future        expectations ...
•    •    •    •    •    Nonprofit Fundraising Trends 2009    For Release 2/25/09    Conducted and Prepared by:    Kevin J...
••    –    –    –    –
•      –      –      –From What Sticks:   19% of all marketing spend fails outright   67% of all marketing spend could ach...
5% of                            dollars•    –                       95% of                            Donors    –        ...
10% of                              dollars•                  40% of    –              dollars   90% of                   ...
•     •“As charities seek ways to offset the effects ofthe bad economy and, in many cases, decliningcontributions, they ar...
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Landing Pages          Channels   Purls and/or Gurls          Capture                                                 Info...
Response Rate                                    Learning                                           20x lift              ...
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Link to Website Announcement ofDirect Mail PieceTied to othercommunicationtactics
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Web, print and electronic communication
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Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
Best Practices for Non-Profit Fund Raising
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Best Practices for Non-Profit Fund Raising

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Presented at the University of Richmond Institute on Philanthropy

Published in: Career, Business, News & Politics
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Best Practices for Non-Profit Fund Raising

  1. 1. •••
  2. 2. • – – –
  3. 3. •••••
  4. 4. • – – – The Philanthropic Giving Index (PGI) reveals current trends and future expectations in American philanthropic giving.
  5. 5. • • • • • Nonprofit Fundraising Trends 2009 For Release 2/25/09 Conducted and Prepared by: Kevin Johnson
  6. 6. •• – – – –
  7. 7. • – – –From What Sticks: 19% of all marketing spend fails outright 67% of all marketing spend could achieve increased results without additional spend by modifying tactics.Sources: The DMA Response Rate Study,What Sticks by Rex Briggs and Greg Stuart
  8. 8. 5% of dollars• – 95% of Donors – 25% of 70% of dollars dollars 1% of 4% of Donors Donors
  9. 9. 10% of dollars• 40% of – dollars 90% of Donors – 9% of – Donors 50% of dollars 1% of Donors
  10. 10. • •“As charities seek ways to offset the effects ofthe bad economy and, in many cases, decliningcontributions, they are increasingly resorting tolayoffs, hiring freezes, and other cost-cuttingmeasures”.Philanthropy Today, January 20, 2009
  11. 11.
  12. 12.
  13. 13. •••••••
  14. 14. Landing Pages Channels Purls and/or Gurls Capture Information Data Nurture ActivitiesBest Practices
  15. 15. Response Rate Learning 20x lift Right Time 10x lift Right Message 5x lift Right Individual 2x lift Personalized 20% liftStatic Personalized Highly Relevant
  16. 16. •• –••••
  17. 17. • – – – –• –
  18. 18. Link to Website Announcement ofDirect Mail PieceTied to othercommunicationtactics
  19. 19. •••••••
  20. 20. ••
  21. 21. ••••
  22. 22. Web, print and electronic communication
  23. 23. ••
  24. 24. •••••
  25. 25. •••
  26. 26.
  27. 27.
  28. 28. ••••
  29. 29. ••• – – – – –
  30. 30. • – – –

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