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Great Richmond Chamber of Conference

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Presented to the Greater Richmond Chamber of Commerce Chesterfield Business Council in 2011 on the topic of increasing the return from your marketing by synchronizing your tactics.

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Great Richmond Chamber of Conference

  1. 1. Digital Innovations Group • • • – –
  2. 2. •• – –•
  3. 3. ••
  4. 4. ••• – – –
  5. 5. • – • – • • – – Source: Wizard of Ads, Roy H. Williams citing Yankelovich study, USPS Study Delivered to PIA Variable Data Conference, January 2007
  6. 6. Relevant Static DM response Over 3x higher averages lessRelevant DM than 2%averages 6.5% Just Personalized
  7. 7. Response Rate Learning 20x lift Right Time 10x lift Right Message 5x lift Right Individual 2x lift Personalized 20% liftStatic Personalized Highly Relevant
  8. 8. • – – – – – – –
  9. 9. •••
  10. 10. • – – –••
  11. 11. Trackable Capture Messaging Response/Purls Information /Channels Gurls/CurlsData Nurture Revenue Activities Best Practices
  12. 12. • – –• – – –
  13. 13. •• – – – – –
  14. 14. •••••
  15. 15. Relevant Copy for:Dental, Medical PracticesSmall & Midsize Businesses
  16. 16. • – – – –• –
  17. 17. Link to Website Announcement ofDirect Mail PieceTied to othercommunicationtactics
  18. 18. •••••
  19. 19. ••• – – –•
  20. 20. •Drawing:Friday May20, 2011
  21. 21. – •–– • •

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