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各家Ott經營策略

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各家OTT平台經營策略介紹。
資料整理自娛樂重擊http://punchline.asia/archives/issues/ott
想瞭解其他相關資訊及下載檔案請到我們的網站:http://journalismntu2016.wix.com/converge

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/whuh9wd } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/whuh9wd } ......................................................................................................................... Download Full doc Ebook here { https://tinyurl.com/whuh9wd } ......................................................................................................................... Download PDF EBOOK here { https://tinyurl.com/whuh9wd } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/whuh9wd } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/whuh9wd } ......................................................................................................................... .........................................................................................................................
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各家Ott經營策略

  1. 1. 各家OTT 經營策略 資料來源:娛樂重擊
  2. 2. –Netflix執⾏長海斯汀 「⼤數據是⽤來幫助⾏銷⽽非⽤來告訴導演該拍什麼。」 資料來源整理⾃:娛樂重擊http://punchline.asia/archives/25423
  3. 3. 服務範圍幾乎涵蓋全球的Netflix 經營策略: 增加會員數⽬ ⾏動數據流量控制服務 與當地廠商合作,發展在地內容 原創內容+⼤數據⾏銷戲劇
  4. 4. –三⽴⾏動媒體部副總林慧珍 「新媒體與電視應該相輔相成。」 資料來源整理⾃:娛樂重擊http://punchline.asia/archives/26117
  5. 5. Vidol藉由偶像經濟⾏銷戲劇節⽬ 經營策略: 站穩三⽴長期耕耘偶像劇市場 與年輕網站合作找尋適合題材 鎖定⼩眾品味市場分散經營 戲劇結合電商⾏銷產品 偶像⾏銷+戲劇⾏銷創造雙贏 考量消費者習慣付費⽅式 鎖定台灣原創內容
  6. 6. –四季影視總經理王宗弘 「不投資內容的OTT只有死路⼀條。」 資料來源整理⾃:娛樂重擊http://punchline.asia/archives/25885
  7. 7. 民視採取保守策略進入OTT市場 經營策略: 戲劇節⽬結合⾃家商品創造收益 所有載具都能看到民視內容 內容上與其他OTT區隔 優化設備、投資獨創內容 穩扎穩打繼續經營電視同時投資新媒體
  8. 8. – LiTV 董事長錢⼤衛 「在地化內容才能與國外OTT競爭。」 資料來源整理⾃:娛樂重擊http://punchline.asia/archives/26117
  9. 9. LiTV⼗分注重在地化經營 經營策略: 迎合台灣觀眾收費習慣 鎖定在地化內容 以技術為基礎提供媒體服務 提供分層付費服務,鎖定各種觀眾需求
  10. 10. –CatchPlay 執⾏長楊麗貞 「CatchPlay平台強調使⽤者經驗與介⾯。」 資料來源整理⾃:娛樂重擊http://punchline.asia/archives/25602
  11. 11. CATCHPLAY不只購買版權也直接投資電影 經營策略: 主打電影內容 整合電影製作上中下游 鎖定消費者願意掏錢觀看新⽚收視習慣 ⼤量收購⽚源、取得獨家版權 分析台灣觀眾收視喜好 附加服務創造平台價值 ⼤數據分析 跨⾜國際市場
  12. 12. –遠傳網路暨電⼦商務副總劉漢菁 資料來源整理⾃:娛樂重擊http://punchline.asia/archives/25770 「未來 friDay 將朝向提供各種數位內容服務。」
  13. 13. 擁有電信事業的遠傳跨⾜經營OTT比起 其他平台更享有通路優勢 經營策略: 強調分眾、個⼈化經營 內容結合時事推播 直接與好萊塢電影⽚商收購影⽚ ⼤數據分析

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