Describes the major types of advertisements that we usually encounter in our daily lives.

1. 9 Major Types
of
Advertisemen
ts

2. Brand Advertising
• is the most common type of advertising
which promotes the brand to its target
market and aims to have a long term
identity and image in the minds of the
consumers.

3. Direct-Response Advertising
• a direct way of advertising to the target
consumers through the use of
mail, telephone, e-mail or text message.

4. Business-to-Business
Advertising
• a type of advertising that focuses on a
specific niche in the business industry
(retailers, wholesalers, distributors etc.)

5. Retail or Local Advertising
• done by local stores that endorse where
the products or services are available.

6. Institutional Advertising
• focused on establishing an image or
identity of a company into the minds of the
audience.

7. Public Service Advertising
• advertisements for bringing awareness to
the public for a good cause or to prevent
bad situations from happening.

8. Political Advertising
• a form of advertising that promotes
politicians.

9. Interactive Advertising
• advertisements on web pages or digital
media.

10. Directory Advertising
• shows a list of companies, products or
services together with their addresses and
contact information. (Most popular
example: Yellow Pages)

11. Sources:
• http://www.reybelen.com/advertising/9-
major-types-of-advertising/
• Advertising: Principles and Practices
(International Edition) by
Wells, Burnett, Moriarty