Assignment 1 kate jensen


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Localised production versus importation .

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Assignment 1 kate jensen

  1. 1. Localised production versus importation Assignment 1 - intro to Wine Business - Kate Jensen
  2. 2. Introduction My aim in this assignment is to compare two regions within New Zealand to demonstrate the way in which regions that do produce wine compare socially and physically with regions that do not. First I will discuss the historical growth of wine production in Central Otago. Then I will compare Central Otago with Westland.
  3. 3. Central Otago History of local Wine Production For a long time Central Otago was not given serious consideration as suitable for grape production despite having a long history of grape growing. In 1964 the Frenchman Jean Desire Feraud planted his first vines near Clyde, and then won a prize with his ‘Burgundy’ in Sydney in 1881.
  4. 4. In 1895 Viticultural expert Romeo Bragato tasted his first local wine at Arrowtown, and saw that gold miners had planted vines at Clyde and Cromwell. He found grapevines flourishing outdoors at Cromwell and he commented that “the summer climatic conditions here are conductive to the early ripening of the fruit”. He concluded that “Central Otago, was the best place on earth for the production of Burgundy grapes”.
  5. 5. Bragato’s comments did not have much effect, it was not until almost 100 years later in the early 1980s that the first commercial Vineyard in Central Otago was established by Alan Brady and his wife in the Gibbston Valley.
  6. 6. Vineyards on the Edge: Producing Wine in Central Otago has much the same constraints as Gold Mining once had, water is the key to success in this arid landscape. Photo: Hilok Vineyard in the Alexandra Basin
  7. 7. Central Otago - developing an export wine industry At the end of the 1980s and into the 1990s the first plantings of Pinot Noir in Central Otago occurred in the Kawarau Gorge. Now extensive plantings have also been made throughout the Cromwell basin and the Alexandra Basin.
  8. 8. Central Otago benefits from being surrounded by mountain ranges which increased its temperature variations both between seasons and between night and day making the climate similar to a continental climate.
  9. 9. The terroir of Central Otago shares similarities with that of wine growing regions such as Burgundy, as Dave Cull has written, “Central…[has] conditions uncannily like those in Burgundy’s Cote d’Or. It is one of the few places in New Zealand ideally suited to Pinot Noir growth”.
  10. 10. Beppi Crosariol, columnist from Wednesday's Globe and Mail, writes of Central Otago’s Kawarau Gorge; “This is high ground that’s as far south as Niagara (Upstate New York/Canada Border) is north, after all, and pinot loves sweater weather when the moon comes up, the better to preserve acidity and give the wines lift and balance. Well-drained alluvial soils also produce a naturally low yield of grapes per vine, concentrating flavours in the bunches.”
  11. 11. Gradually the fame of Central Otago’s wines has spread until nowadays wine critics worldwide laud Central Otago wines. New Zealand’s extremely small population base makes exporting wine necessary, our population simply cannot absorb all the wine that we make. Central Otago exports wine to the Unites States, Europe and China, amoung other countries.
  12. 12. Central Otago is an example of regional specialization. The giant fruit sculpture at Cromwell dramatically portrays the fruits historically grown in this region, but neglects to celebrate the wine industry that is now the most significant fruit based industry and earner for Central Otago.
  13. 13. A New Cromwell Fruit Sculpture that celebrates the Wine Industry in Central Otago!
  14. 14. Westland a Region without Wine Production The Te Ara Encylopedia of New Zealand states that Italian immigrants arrived in Westland between 1875 and 1876, “a group of 53 being dispatched to grow grapes and mulberries at Jackson Bay near Haast. Thick bush, swampy soil and torrential rain ruined any chance of taming the land; to survive, they had to work on government roads” .
  15. 15. Westland has a maritime climate with extremely high rainfall and low sunlight hours per year. The soil is not free draining, dominated by clays. Diurnal temperature variation is not as extreme as in Central Otago because temperatures are mitigated by the coastal location. For these four reasons alone grape growing has not succeeded in Westland.
  16. 16. Typical Weather in Westland
  17. 17. Industries on the West Coast include “mining for coal and alluvial gold, forestry and fishing, as well as tourism and farming. The West Coast lack of a wine industry necessitates importation of wine from other regions in New Zealand, as well as from other countries.
  18. 18. Social Differences due to Industry Westland Vs Central Otago A wine producing area moves to a different time table than other regions. Harvesting the grapes in Autumn, pruning and wine making over winter, thinning in summer, putting bird netting on as the grapes mature, and, as autumn comes around - harvesting again …very much in tune with the seasons.
  19. 19. Seasonal workers come to Central Otago to help with harvesting grapes, and to a lesser extent, thinning and pruning. These workers enrich the society in Central, bringing with them their music and customs. When the Solomon Islanders who work in our vineyards play at the local markets to raise funds for their villages back home, locals enjoy the music but also find out that the Solomon Islands are in need of our help.
  20. 20. The lack of seasonal workers means that the communities of Westland are not enriched socially by contact with people from other countries working alongside locals to the same extent as occurs in Central Otago.
  21. 21. Tourism is an industry that is shared by both Westland and Central Otago…
  22. 22. A further spin off from wine production in Central Otago is the tourism potential afforded by Wine Tasting and Vineyard Tours. Central Otago is in a prime position to capitalize on this potential, in stand alone operations and also by combining these activities with other tourism possibilities which the rugged landscape offers, such as skiing and guided tours.
  23. 23. Most of Westland’s industries do not follow the seasons in the same way. Coal Mining, Tourism and Forestry are all year- round activities. While Coastal Fishing may be halted due to savage winter storms, storms occur throughout the year, so Fishing does not have a seasonal rhythm as such. Tourism does fall off over winter, so there is some seasonal variation in this industry.
  24. 24. Conclusion As a region develops a wine industry and it’s wines become successful, the wines of that region become known outside that region and, due to the need to find other markets for the product, and demand for their wines from outside the region, they are exported to other regions, and eventually to other countries.
  25. 25. Westland and Central Otago have different climates and physical resources, as a result different industries have developed and succeeded. This has resulted in the regions’ having different rhythms, for the most part seasonal in Central Otago and for the most part year-round in Westland.
  26. 26. Westland and Central Otago also have some differences in social structure which have led on from the differences in their industries, such as the influx of seasonal workers into Central Otago and the way in which this contact with overseas workers has enriched Central Otago communities.
  27. 27. I’d say the folks in Westland need a drop or two of Central Otago wine to help them through those rainy days….