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The Art of Content Necromancy: How to Resurrect a Dead Campaign

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So you’ve successfully pitched in a content marketing campaign to your client, you’ve spent time and resource on developing tasty content assets, and now it’s time for outreach. But when you pitch your content, you’re not getting links. In my BrightonSEO talk I shared my experience of being in a scenario just like this, what went wrong, and the tactics I used to resurrect a content marketing campaign from the dead.

You can find more information on the talk here - https://www.brightonseo.com/conference-talk/the-art-of-content-necromancy-how-to-resurrect-a-dead-campaign/

Published in: Marketing
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The Art of Content Necromancy: How to Resurrect a Dead Campaign

  1. 1. @katkynes THE ART OF CONTENT NECROMANCY: HOW TO RESURRECT A DEAD CAMPAIGN Kat Kynes // Pole Star Digital @kittenFTW
  2. 2. Ned Poulter Founder & CEO Briony Gunson Operations Director Lewis Carroll Data Performance Consultant Kat Kynes Content & Outreach Consultant
  3. 3. LINKS LINks Links Links links LINKS LINks Links Links lin LINKS LINks Links Links links LINKS LINks Links Links link LINKS LINks Links Links l NKS LINks Links Links links LINKS LINks Links Links link
  4. 4. Content Requirements Generate diverse backlinks from relevant, high authority websites Audience Any car owner in the UK Client Vertical Car ownership
  5. 5. “driverless cars”
  6. 6. 50% EATING & DRINKING 34% SOCIAL MEDIA 32% SOCIALISING
  7. 7. 50% EATING & DRINKING 34% SOCIAL MEDIA 32% SOCIALISING 28% READING BOOKS 28% LISTENING TO PODCASTS 27% WORKING OR EMAILS 26% ONLINE SHOPPING 25% WATCHING TV SHOWS 20% SLEEPING
  8. 8. 50% EATING & DRINKING 34% SOCIAL MEDIA 32% SOCIALISING 28% READING BOOKS 28% LISTENING TO PODCASTS 27% WORKING OR EMAILS 26% ONLINE SHOPPING 25% WATCHING TV SHOWS 20% SLEEPING 19% WATCHING MOVIES 17% PLAYING VIDEO GAMES 16% LEARNING A LANGUAGE 16% MEDITATION 11% LEARNING A HOBBY
  9. 9. 10% Would have sex
  10. 10. Productivity Male Wellbeing Sex Entertainment Marketing Learning Literature Foodies
  11. 11. SHOW ME THE MONEY!
  12. 12. Maybe I was just crazy…
  13. 13. It was time to spill the T
  14. 14. LINKS LINks Links Links links LINKS LINks Links Links lin LINKS LINks Links Links links LINKS LINks Links Links link LINKS LINks Links Links l NKS LINks Links Links links LINKS LINks Links Links link

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