Facebook Marketing for Tourism <br />A 10 Point Tune-Up for Your Facebook Marketing Efforts<br />
The 10 Point Tune-Up Checklist:<br />Are you marketing your tourism business on Facebook?<br />Is your Page set up properl...
Are you marketing your tourism business on Facebook?<br />Restaurants: Rice University study “Dessert Gallery”<br />Fans m...
Is your Page set up properly?<br />Is it set up as a Page (not a Profile)?<br />You can’t see Insights for a profile, so i...
Have you created a friendly URL?<br />Much easier to add to print collateral.<br />Much easier for guests to remember late...
Are you promoting the Page offline?<br />Have you added the Page to your collateral materials?<br />Business Cards<br />Si...
Have you looked at Insights?<br />How are you doing? What content works best?<br />As of December, you can set date range....
Have you claimed your Places page?<br />You might have to create one if no one has already<br />To Merge or Not to Merge?<...
Have you enabled Reviews, including TripAdvisor?<br />“With Facebook, you can go in and see your friends’ recommendations....
Have you upgraded to “new” Pages format?<br />Mandatory as of March 1, 2011 (there’s no opting out)<br />Notifications! <b...
Are you featuring industry partner Pages?<br />Another advantage of the new Pages format; you can select which liked Pages...
Have you considered a booking widget?<br />As of February 2011, you can embed iFrames in Facebook Page tabs. <br />(FBML d...
Bonus: Facebook Ads?	<br />Pros<br />Extremely inexpensive… up to 2M impressions for $500<br />Self-serve (if you have lim...
Questions?<br />Kat French, kfrench@doeanderson.com<br />Quick Link List<br />http://www.facebook.com/pages/manage<br />ht...
Upcoming SlideShare
Loading in …5
×

Facebook Marketing for Tourism

2,049 views

Published on

A 10-Point Tune-Up for your Tourism Facebook Marketing.

Published in: Business, Technology

Facebook Marketing for Tourism

  1. 1. Facebook Marketing for Tourism <br />A 10 Point Tune-Up for Your Facebook Marketing Efforts<br />
  2. 2. The 10 Point Tune-Up Checklist:<br />Are you marketing your tourism business on Facebook?<br />Is your Page set up properly?<br />Have you created a friendly URL?<br />Are you promoting the Page offline?<br />Have you looked at Insights?<br />Have you claimed your Places page?<br />Have you enabled Reviews, including TripAdvisor?<br />Have you upgraded to “new” Pages format?<br />Are you featuring industry partner Pages?<br />Have you considered a booking widget?<br />
  3. 3. Are you marketing your tourism business on Facebook?<br />Restaurants: Rice University study “Dessert Gallery”<br />Fans made 36% more visits<br />Spent 45% more of their eating out $$<br />More likely to recommend to friends<br />Hoteliers: HSMAI study<br />70% say online marketing has best ROI<br />69% are marketing via social media<br />“Facebook is becoming a hotel search engine!” – eHotelier.com<br />
  4. 4. Is your Page set up properly?<br />Is it set up as a Page (not a Profile)?<br />You can’t see Insights for a profile, so it’s worth the effort to migrate if you didn’t set it up as a Page originally.<br />Is it categorized properly? <br />If you’ve upgraded to the new Page format, check!<br />It can help visitors find your Page via Facebook search.<br />The options you have for tabs are contingent on your category<br />Are you using the full 180x540 pixels for your profile pic? Does it include your logo?<br />
  5. 5. Have you created a friendly URL?<br />Much easier to add to print collateral.<br />Much easier for guests to remember later.<br />You only need 25 fans/likers to claim a Page username. <br />If someone has illegally grabbed your brand name, you can contest it.<br />
  6. 6. Are you promoting the Page offline?<br />Have you added the Page to your collateral materials?<br />Business Cards<br />Signage<br />Brochures<br />Print/OOH Advertising<br />Make It Mobile: QR Codes/MS Tags (making the real world clickable)<br />
  7. 7. Have you looked at Insights?<br />How are you doing? What content works best?<br />As of December, you can set date range.<br />Export (for the numbers nerds among us.)<br />
  8. 8. Have you claimed your Places page?<br />You might have to create one if no one has already<br />To Merge or Not to Merge?<br />Are people already checking in?<br />Try it—you can undo it.<br />Deals<br />“Digital punch card”<br />Special offers to those who check in<br />Facebook.com/Deals<br />Individual, Loyalty, Friend, Charity<br />
  9. 9. Have you enabled Reviews, including TripAdvisor?<br />“With Facebook, you can go in and see your friends’ recommendations. It makes it that much more enticing and relevant when, instead of reading a regular review, you’re reading a review from one of your closest friends. It’s much more credible.” – <br />Stephanie Leavitt, Carnival Cruise Lines<br />
  10. 10. Have you upgraded to “new” Pages format?<br />Mandatory as of March 1, 2011 (there’s no opting out)<br />Notifications! <br />Post as the Page elsewhere on Facebook<br />Post as a person on the Page<br />Feature industry partners on your Page<br />Your tabs have moved BUT—now you can use iFrames<br />Be sure to check the photo strip—but don’t get cute, unlike profiles, the five photos appear in random order.<br />
  11. 11. Are you featuring industry partner Pages?<br />Another advantage of the new Pages format; you can select which liked Pages are Featured in your sidebar.<br />
  12. 12. Have you considered a booking widget?<br />As of February 2011, you can embed iFrames in Facebook Page tabs. <br />(FBML did not play nicely with a lot of booking widgets).<br />
  13. 13. Bonus: Facebook Ads? <br />Pros<br />Extremely inexpensive… up to 2M impressions for $500<br />Self-serve (if you have limited resources)<br />Can target geographically, demographically, by interest<br />Cons<br />Extremely poor click-through rates <br />Faster ad fatigue than other types of banners<br />Creatively limited format (similar to paid search, but still interrupt-marketing)<br />Self-serve (you’re on your own)<br />
  14. 14. Questions?<br />Kat French, kfrench@doeanderson.com<br />Quick Link List<br />http://www.facebook.com/pages/manage<br />http://www.facebook.com/insights<br />http://www.facebook.com/username <br />(for friendly URLs)<br />http://www.facebook.com/deals<br />http://www.facebook.com/ads<br />http://www.goo.gl <br />(to create QR code, add “.qr” to shortened URL)<br />http://gettag.mobi<br />(for creating Microsoft Tags)<br />

×