-1"Love Story" is the title of a song written and recorded by American country
artist Taylor Swift. It is the first single...
and she runs down to meet him. The sun is shining and they’re in their castle
and he asks her to marry him. It then cuts b...
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C:\Documents And Settings\Kat\My Documents\Final Slideshare\Analysing A Successful Mv

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C:\Documents And Settings\Kat\My Documents\Final Slideshare\Analysing A Successful Mv

  1. 1. -1"Love Story" is the title of a song written and recorded by American country artist Taylor Swift. It is the first single from her second studio album, 2008's Fearless. The song was released in September 2008, and by November it reached the top of the Billboard country chart for two weeks, becoming her third Billboard Number One. It also became her first top five hit on the Billboard Hot 100. "Love Story" is Swift's first international single, venturing into other markets outside North America and Australia. The single is also Swift's first to receive remixes for the clubs. As of the week ending February 8, 2009, "Love Story" had been downloaded more than 4 million times, making it the most downloaded country song in history and is the best-selling country song in the United States surpassing LeAnn Rimes' "How Do I Live" by 1 million copies. Ref: Wikipedia. The video starts with Taylor Swift walking out of school; she is dressed in a normal top and cardigan and is holding her books. She then spots a boy sitting under a tree reading, they hold eye contact. Their surroundings are very green and real looking, it looks real and believable. The story then cuts to a kind of fantasy world where Taylor Swift is in an elaborate princess styled dress, the boy is dressed up in an old fashioned suit with frilly cuffs and tights trousers. I think this time period represents every girls dream fantasy. It’s kind of Disney princess like, with the girl looking beautiful and falls in love with a handsome man. Taylor then starts singing, standing on a balcony in a castle. She is telling the ‘fantasy’ story of how they met; this is helped by shots of the fantasy action. It is almost like there are three time periods within the one video. The first being her at school and this all happening in her imagination, her after all the fantasy action waiting for her ‘prince’ in the castle, and shots of the fantasy action that she’s singing about. In the fantasy world there is a colour scheme of gold and cream. I think these are good colours for a fantasy because they represent riches and dreams. Plus they’re quite warm colours, which gives a happy and comfortable atmosphere. Light and candles seem to be in every shot of the fantasy world, I think this is for romantic purposes. The lyrics suggest that the story is Taylor Swifts own take on Romeo and Juliet. The fact they’re not allowed to be together but they can’t help it because they’re so in love. The video is very innocent and shows a traditional love story where they dance and talk instead of more modern videos where they portray more mature sexual scenes. I think this adds to the Disney fantasy style of the video. The video then moves on to the couple meeting up in secret in the garden. Here Taylor Swift is holding a lantern with a candle in it. I think this again shows the romantic fantasy. Next they are still in the garden at night and there is a horse in the scene. This is very fantasy like as well and also is very cliché. They then have to leave each other, and there are more shots of where they met like they are remembering what happened. So we now have another time zone within the video. Taylor Swift is then waiting for her Romeo on the balcony again so it now goes back to the present day in the fantasy, then she sees him running towards her
  2. 2. and she runs down to meet him. The sun is shining and they’re in their castle and he asks her to marry him. It then cuts back to the reality with the guy walking up to her. I think this video is aimed at young teenagers. The idea of a fantasy world where you’re in love and you have a white horse and a castle would appeal most to them. However I think that maybe it would also appeal to an older generation that secretly dream of this idea too. I think as well as Romeo and Juliet the story shows elements of Pride and Prejudice I think the things that made this video so successful are the costumes, the location and the actual story line. The costumes fitted the characters really well and although it was set in the past Taylor Swift still looks pretty, I think young teenagers would aspire to look like her for perhaps their prom. Also the man that Taylor Swift falls in love with is very handsome. There are definately aspects here which I will consider when creating my music video. For example, my audience has to relate to the charcaters involved in the video. There has to be a sense of love and mystery which appeals to the teenage audience and I believe the story itself has to be a very strong component.

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