Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kashif khurshidcv


Published on

Kashif Khurshid Resume on Analytics & Digital Marketing

Published in: Business
  • Be the first to comment

  • Be the first to like this

Kashif khurshidcv

  1. 1. Digital Marketing & Analytics Experience A Visual Guide- Kashif Khurshid (832) 228-7427
  3. 3. Waste Management Since April 2012 Analytics Tagging (TMS) Basic Site Campaign Add-on’s (Links, scrolls, etc) Custom Features Reporting / Analysis Ongoing (Periodic) One-time (Ad- hoc) A/B Testing Split Testing Segmenting Traffic Allocation Quick Temp Updates SEO Agency Management SEO Improvement Process Creation & Oversight Reporting Social Partnering with Communications Strategy Microsite Integration Social Paid Campaigns Monitor Monthly Traffic and Engagement
  4. 4. Charles Schwab October 2008 – April 2012 Digital Analytics Optimization eCommerce Funnel Home Page Weekly Analysis & Update Deep-Dive Multi- Session Analysis New Feature Analysis Ratings & Reviews Algorithm Changes Site Redesign Segmentation Strategy A/B Testing Analytics Reporting SEO Paid Search Banner Social Mobile Web
  5. 5. Reliant Energy (NRG) Marketing Analytics Tag Management Identifying Digital Needs Translating Business requirements to Tagging requirements Build Page & Campaign Naming convention Analytics UI Development Design Dashboards for each business unit Write and Update custom configurations Backend Data Integration Train Staff on Tools Analytics Acquisition Ecommerce Funnels Paid Search 3rd Party Sites Print Media Banners Retention Email SEO May 2006 – October 2008
  6. 6. TravelClick Digital Marketing Report Development Incorporating Silo Data Designing Layouts and graphs Adding Additional Services Train Sales Team on Tools Paid Search Account Strategy Account Management Process Improvements Client Management SEO Account Reporting Basic Analysis Advance Analysis Process Improvement Expectation Management August 2004 – May 2006
  7. 7. Skills: Analytics Driving Delightful Customer Experiences Help define KPI’s & Set Goals Conversion/Goal Funnel Analysis Market Area/Product Mix/ Pricing Analysis (Site Wide) Ad Hoc & Deep Dive Analysis Predict Metrics Performance Reporting: Periodic Monitoring of Performance & Stakeholder Management Competitor Analysis (Site Wide) Define Segmentation & Personas (Site Wide) Technology Integration for Omni-Channel Optimization
  8. 8. Tools: Omniture Site Catalyst, Adobe Data WorkBench, Discover, WebTrends, Google Analytics Tableau, SpotFire Toad, SQL Optimizely, Test & Target AdWords, Marin, Kenshoo Marchex Userzoom, Forsee Quantcast ExactTarget, SalesForce Marketing Cloud Sprinklr, Radian6 Tealium, GTM Documentum, TeamSite SEOClarity, Conductor, WebCEO, Web Position Slack, Microsoft Office & 365, Google Docs Gaining Efficiencies & Building Exceptional Processes
  9. 9. Analytics in a Nutshell Set Goals on what you want to Intelligently Achieve Set Goals Define KPI’s Measure (Report) Analyze (Optimize) Implement Analytics in Action