BABA SHIV: Sometimes it’sgood to give up the driver’sseat By: Kasey Campbell
BABA SHIVShiv studies “how liking and wanting shape the choices wemake, and what that means in the world of marketing.A professor at Stanford’s Graduate School of Business, heis the director of the Marketing Management ExecutiveProgram and teaches several popular MBA classesincluding “The Frinky Science of the Mind”.He served as the editor of the Journal of ConsumerResearch and is also on the boards of the Journal ofConsumer Psychology, Journal of Retailing, Journal ofMarketing and the Journal of Marketing Research.Throughout his career he has won awards like the WilliamO’Dell prize for an article that made a signiﬁcant, long termcontribution to marketing theory and practice.Two of his publications have received the Citation ofExcellence from Emerald Management Reviews.
Baba states that we mustgive up the “driver seat” or“control” in order to bemore happy. The less wesecond guess ourselves,the easier it will makethings. Sometimes weneed to be in thepassenger seat and letsomeone else do thedriving and controlling. Bydoing so this allows us tofocus more on otherthings besides making allthe decisions.
Baba makes the argumentthat sometimes having toomuch choice makes us lesshappyBaba uses a study thatmeasures why choice opensthe door to doubt, andsometimes having lesscontrol is the best thing forhuman beings.
The Ted Commandment that Baba Shivfollowed the best was Commandment IV:Thou Shalt Tell A StoryBy using a personal story of why it is soimportant to sometimes give up thedrivers seat and let someone else makethe important decisions for you it reallyhelped show me the point he was trying toget across and I could really tell what hemeant by giving up the drivers seat andwhen are some important times to do so.
Baba Shiv kept his audience engaged throughoutthe entire talk by keeping the audience involved.He had them take part in his example and splitthem into two groups. He stayed on topic anddidn’t ramble or drag it out. He made greatexamples to keep the audience connected.
Baba Shiv captures theattention of theaudience by using apersonal example of hiswife beating breastcancer, and how theygave up the drivers seat,or control, to thedoctors and it worked
The tea studyBaba uses another example bysplitting the audience into twogroups, one group has controlto pick which tea they want todrink in order to help solve aseries of 15 puzzles in 30minutes, and the other grouphas the tea already chosen forthem. One tea is chamomilewhich allows the mind to becalm. The other has caffeinewhich allows the brain to bealert. The group that had thetea chosen for them shows that
Sir Ken Robinson Baba Shiv didn’t use humorused alot of humor in at all and used a more serious and person approach in orderorder to engage his to engage his audience andaudience and keep keep them informed andthem interested. interested.
Both Sir Ken Robinson and Baba Shiv usedsimilar speaking techniques because theywere both very knowledgable and passionateabout their subjects. They both had very goodeye contact with the audience and spokeclearly and ﬂuently without acting like theywere reciting their talks.
In dynanism I give Baba Shiv a 4. He spoke veryclearly and kept the audience engaged. However Ithink he could have used a little more animation orbeen a little more exciting, or add a little humor sohe wasn’t so serious. Otherwise I thought hefollowed all of the Ted Commandments and wasvery informative and interesting.
Focused and PreparedThese are some major tips from Nancy Duarte andGarr Reynolds that Baba Shiv performed very well.He knew exactly the point he wanted to make andnever got off subject. He was very professionaland was easy to understand. He also engaged hisaudience and kept them interested in what he hadto say.
What I have learned about delivery from Baba Shivto make sure to use good eye contact and reallyinvolved your audience so they feel moreconnected to you. Telling a personal story is veryeffective when public speaking and to make sureyou are well prepared like he was and not to reciteyour talk.
Tips for my classmates:Be well preparedBe passionate and interestingMake sure to have a good introductionthat will grab the audiences attention.Tell a personal story or use a little bit ofhumor to keep them interested.Use good eye contactTry involving the audience