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I provided a brief "State of the Industry" from the domestic flower farming communities' standpoint at the International Floriculture Expo in Miami on Wednesday June 19th in Miami, FL. The presentation included the latest consumer research done by the California Cut Flower Commission and the Buy California Marketing Agreement. The presentation highlights the disparity between imports and domestic flower farming in today's U.S. marketplace and encourages retailers to consider the consumer research that supports promoting U.S. Grown flowers to consumers seeking more locally grown blooms.
The top three reasons consumers support U.S. Grown flowers included:
1. The Economy