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Emerging Trends
Keynote Session
Peter Coffee
VP of Strategic
Research
Peter Schwartz
Futurist
Bruce Richardson
Chief Enter...
Safe Harbor
SafeharborstatementunderthePrivateSecuritiesLitigationReformActof 1995:
Thispresentationmaycontainforward-look...
Karthik Chakkarapani
Director, Salesforce Services
@kchakkarapani
in/chakraj
Emerging Trends Track @ Dreamforce – 60 Plus Sessions
Digital Enterprise Future of Work
Emerging Trends Track @ Dreamforce – 60 Plus Sessions
Open Innovation Social Supply Chain
Emerging Trends Track @ Dreamforce – 60 Plus Sessions
Wearables
Internet of Connected
Products (IoCP)
Emerging Trends Track @ Dreamforce – 60 Plus Sessions
Social Customer
Engagement Center
Gamification
Keynote Sessions
Peter Coffee
VP of Strategic
Research
Salesforce.com
Daniel Debow
SVP. Emerging Technologies
Salesforce.c...
#DF14 Emerging Trends – Session Highlights
Peter Schwartz
Futurist, Salesforce.com
Bruce Richardson
Chief Enterprise Strat...
#DF14 Emerging Trends – Session Highlights
Transform Customer Service to a Customer Engagement Center
Employee Communities...
#DF14Emerging
Peter Coffee
VP of Strategic Research
Salesforce.com
By definition:
“Emergence”
means surprise
Digital
+ Mobile
+ Social
+ Gamification
+ IoCP
= ?
Customers are leading
Communities don’t wait
for vendors’ permission
Competitors show up
suddenly, from anywhere
Opportunity > Threat
Communities turn fickle
customers into loyal fans
Collaboration wins the
war for talent
Connected pro...
“Cloud” keeps the basic
stuff simple…
…so you can think
about the stuff that
needs to be special
Power Doesn’t Need to be ...
Patterns in big data
emerge from
Networks of interaction
enabled by
Continuous connection
(Imagine the next steps)
Emergen...
Peter Schwartz
Futurist
Salesforce.com
Third Wave of Computing:
“Internet of Things”
Adds intelligence everywhere
LAN/WAN
Client
Server
Millions
SNA
Mainframe
Te...
Mobile Device as a Powerful Personal Hub
Leads
Prospects
Customers
Social Proof & Relationship Science: the Future of CRM
From Personal to Intimate Computing
• Advancements in NLP, smart data, & neurobiology will evolve AI
systems
• Powered wit...
Conclusion
• Cloud will be everywhere, high & low
• Sensors and things will be universally connected
• Smartphone will bec...
Bruce Richardson
Chief Enterprise Strategist
Salesforce.com
All Business Processes Are Social
Business Planning
Supply Chain
Sourcing/
Procurement
Logistics
Product Development
Brand...
Convergence of structured and unstructured data
Closed-loop “system of engagement” – capture
all “events,” commitments, de...
The Buy Cloud
Supplier Management Collaboration Rich Spend Analytics
DF15: New Supply Chain Visibility Apps?
Daniel Debow
SVP, Emerging Technology
Salesforce.com
1T
connected
sensors
58%
faster
deployment
Cloud
4.5Baggregated
users
Social 5Bsmartphones
by 2017
Mobile
75B
connected
pr...
faster growth than
smartphone revolution
Growth Rate (%)
Smartphones Wearables
100% 100%
108%
5X
Wearable Growth Rate - BI...
Amazing experiences that drive productivity
Salesforce Wear Initiative
Accelerate wearables in business
• SF Wear Developer Pack
• Designed for Leading Devices
• Inno...
Designed for leading devices
Pebble Samsung Gear Google Glass Moto360 Myo Nymi
Epson Glass Jawbone UP Vuzix m100 Meta Ocul...
Innovative apps from Salesforce ecosystem
Charlie Isaacs
CTO, Customer Connection
Salesforce.com
What is the Internet of Connected Products?
Customer Success — Which Companies Connected Products?
The Business Engine that Drives the Internet of Connected Products
Build CustomerApps To Extend Your Business Processes with Force.com
NativeHTML5 Hybrid
Visualforce1
APIs
Mobile
Services
S...
What’s going on with IoCP at Dreamforce this year? – A LOT!
• Peter Coffee’s keynote: Up next, stay here!
• 20 IoCP specif...
DF14 Preso - Emerging Trends Keynote Session
DF14 Preso - Emerging Trends Keynote Session
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DF14 Preso - Emerging Trends Keynote Session

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DF14 Preso - Emerging Trends Keynote Session

  1. 1. Emerging Trends Keynote Session Peter Coffee VP of Strategic Research Peter Schwartz Futurist Bruce Richardson Chief Enterprise Strategist Daniel Debow SVP, Emerging Technology Charlie Isaacs CTO, Customer Connection Karthik Chakkarapani Director, Salesforce Services Salesforce.com
  2. 2. Safe Harbor SafeharborstatementunderthePrivateSecuritiesLitigationReformActof 1995: Thispresentationmaycontainforward-lookingstatementsthatinvolverisks,uncertainties,andassumptions.If any suchuncertaintiesmaterializeor if any of theassumptionsprovesincorrect,theresultsof salesforce.com,inc.coulddiffermateriallyfromtheresultsexpressedor impliedby the forward-looking statementswemake.Allstatementsotherthanstatementsof historicalfactcouldbe deemedforward-looking,includinganyprojectionsof productor service availability,subscribergrowth,earnings,revenues,or otherfinancialitemsandany statementsregardingstrategiesor plansof managementforfuture operations,statementsof belief,any statementsconcerningnew,planned,or upgradedservicesor technologydevelopmentsandcustomercontractsor use of ourservices. The risksand uncertaintiesreferredto aboveinclude– but are not limitedto – risksassociatedwithdevelopinganddeliveringnewfunctionalityforourservice, newproductsandservices,ournew businessmodel,ourpast operatinglosses,possiblefluctuationsin our operatingresultsandrateof growth,interruptionsor delaysin our Webhosting,breachof our securitymeasures,the outcomeof any litigation,risksassociatedwithcompletedandany possiblemergersand acquisitions,the immaturemarketin whichwe operate,ourrelativelylimitedoperatinghistory,ourabilityto expand,retain,andmotivateour employeesand manageourgrowth,newreleasesof our serviceandsuccessfulcustomerdeployment,ourlimitedhistoryresellingnon-salesforce.comproducts,andutilization andsellingto largerenterprisecustomers.Furtherinformationon potentialfactorsthatcouldaffectthefinancialresultsof salesforce.com,inc.is includedin our annualreporton Form10-K forthe most recentfiscalyear andin our quarterlyreporton Form10-Qforthe most recentfiscalquarter.These documentsand otherscontainingimportantdisclosuresare availableon the SEC Filingssectionof the InvestorInformationsectionof our Web site. Anyunreleasedservicesor featuresreferencedin thisor otherpresentations,pressreleasesor publicstatementsarenot currentlyavailableand maynot be deliveredon timeor at all.Customerswhopurchaseour servicesshouldmakethepurchasedecisionsbaseduponfeaturesthat are currentlyavailable. Salesforce.com,inc.assumesno obligationand doesnot intendto updatetheseforward-lookingstatements.
  3. 3. Karthik Chakkarapani Director, Salesforce Services @kchakkarapani in/chakraj
  4. 4. Emerging Trends Track @ Dreamforce – 60 Plus Sessions Digital Enterprise Future of Work
  5. 5. Emerging Trends Track @ Dreamforce – 60 Plus Sessions Open Innovation Social Supply Chain
  6. 6. Emerging Trends Track @ Dreamforce – 60 Plus Sessions Wearables Internet of Connected Products (IoCP)
  7. 7. Emerging Trends Track @ Dreamforce – 60 Plus Sessions Social Customer Engagement Center Gamification
  8. 8. Keynote Sessions Peter Coffee VP of Strategic Research Salesforce.com Daniel Debow SVP. Emerging Technologies Salesforce.com Charlie Isaacs CTO, Customer Connection Salesforce.com Internet of Connected Products (IoCP) Keynote Peter Coffee, VP of Strategic Research, Salesforce.com Monday, October 13th, 10:30 – 11:10 AM, Hilton San Francisco Union Square, Grand Ballroom B Salesforce Wear Keynote: The Dawn of Wearables in Business Daniel Debow, SVP, Emerging Technologies, Salesforce.com Monday, October 13th, 12 – 12:40 PM, Palace Hotel, Ralston Ballroom Gamification Keynote: The Future of Engagement Gabe Zichermann, William Giammona, Bunchball, Badgeville, LevelEleven, Hoopla Tuesday, October 14th, 12 – 12:40 PM, Century Theater, Theater 5 Internet of Connected Products (IoCP): Hype or Reality Panel Peter Coffee, Charlie Isaacs, Deloitte, Libelium, Thingworx, Digi Etherios, Bosch Software Innovation Wednesday, October 15th, 9:15 – 9:55 AM, Palace Hotel, Gold Ballroom Gabe Zichermann Founder & CEO Gamification.co
  9. 9. #DF14 Emerging Trends – Session Highlights Peter Schwartz Futurist, Salesforce.com Bruce Richardson Chief Enterprise Strategist Salesforce.com The Evolution of Technology Peter Schwartz, Futurist, Salesforce.com How-to Guide to Building The Real-Time/3D Supply Chain Bruce Richardson, Chief Enterprise Strategist, Salesforce.com Next-Gen Digital Engagement: Success Stories & Techniques to Add Customer Value Dion Hinchcliffe, Chief Strategy Office, Adjuvi Dion Hinchcliffe Chief Strategy Officer Adjuvi Bill Briggs CTO Deloitte Tech Trends Transforming Business, Government and Society into a Connected World Bill Briggs, CTO, Deloitte Humalogy-based Selling: Building a Modern Digital Revenue Engine Scott Klososky, Partner, FPOV.com Scott Klososky Partner, FPOV.om
  10. 10. #DF14 Emerging Trends – Session Highlights Transform Customer Service to a Customer Engagement Center Employee Communities: The Exciting Future of HR Tony Colon, Senior Director, Service Cloud Practice Lead, Salesforce.com Tony Colon Senior Director, Service Cloud Practice Lead, Salesforce.com 12 Habits of Highly Collaborative Organizations Jacob Morgan, Principal & Co-Founder, Chess Media Group What’s Next In Social Business? Alan Lepofsky, VP & Principal Analyst, Constellation Research Alan Lepofsky VP and Principal Analyst Constellation Research Jacob Morgan Principal & Co-Founder Chess Media Group Open Innovation: Leveraging Your Community to Solve Big Ideas & Innovation and the Sharing Economy James Tantaro, Innovation Executive, Salesforce.com James Tantaro Innovation Executive Salesforce.com Gamifying the Salesforce University Instructor Community William Giammona, Sr. Manager of Gamification, Salesforce.com University James Tantaro Sr Manager Salesforce.com
  11. 11. #DF14Emerging
  12. 12. Peter Coffee VP of Strategic Research Salesforce.com
  13. 13. By definition: “Emergence” means surprise Digital + Mobile + Social + Gamification + IoCP = ?
  14. 14. Customers are leading Communities don’t wait for vendors’ permission Competitors show up suddenly, from anywhere
  15. 15. Opportunity > Threat Communities turn fickle customers into loyal fans Collaboration wins the war for talent Connected products replace guesswork with data-driven insights
  16. 16. “Cloud” keeps the basic stuff simple… …so you can think about the stuff that needs to be special Power Doesn’t Need to be Complex Trusted. Productive. At Scale.
  17. 17. Patterns in big data emerge from Networks of interaction enabled by Continuous connection (Imagine the next steps) Emergence from Convergence
  18. 18. Peter Schwartz Futurist Salesforce.com
  19. 19. Third Wave of Computing: “Internet of Things” Adds intelligence everywhere LAN/WAN Client Server Millions SNA Mainframe Terminal Thousands LTE Cloud 50 Billion Connected“Things” Mobile . Social . Cloud . Connected. Intelligent
  20. 20. Mobile Device as a Powerful Personal Hub
  21. 21. Leads Prospects Customers Social Proof & Relationship Science: the Future of CRM
  22. 22. From Personal to Intimate Computing • Advancements in NLP, smart data, & neurobiology will evolve AI systems • Powered with instant knowledge, these personal management hubs/ assistants will • Prioritize & optimize • Prompt as well as respond
  23. 23. Conclusion • Cloud will be everywhere, high & low • Sensors and things will be universally connected • Smartphone will become the hub of personal networks • Voice will become an increasingly used User Interface • Contextual Intelligence and analytics will drive intimate computing • We will all have personal assistants for both work and home • Collaborative communities will be common
  24. 24. Bruce Richardson Chief Enterprise Strategist Salesforce.com
  25. 25. All Business Processes Are Social Business Planning Supply Chain Sourcing/ Procurement Logistics Product Development Brand Management Risk Management Recruiting S&OP
  26. 26. Convergence of structured and unstructured data Closed-loop “system of engagement” – capture all “events,” commitments, decisions … audit trail #Orders, Shipments, Payments, Forecasts, Inventory, Shortages in near real-time Buy Cloud: Other side of the buy-sell transaction/relationship Social Supply Chain Defined
  27. 27. The Buy Cloud Supplier Management Collaboration Rich Spend Analytics
  28. 28. DF15: New Supply Chain Visibility Apps?
  29. 29. Daniel Debow SVP, Emerging Technology Salesforce.com
  30. 30. 1T connected sensors 58% faster deployment Cloud 4.5Baggregated users Social 5Bsmartphones by 2017 Mobile 75B connected products Connected Why Now? Customers are more connected than ever before… Customers are more connected than ever before
  31. 31. faster growth than smartphone revolution Growth Rate (%) Smartphones Wearables 100% 100% 108% 5X Wearable Growth Rate - BI Intelligence Estimates, IMS Research, ABI Research Smartphone Growth Rate - http://en.wikipedia.org/wiki/Smartphone#Historical_sales_figures_.28in_millions_of_units.29 Year 1 Year 2 Year 3 Wearables are the next wave of the mobile revolution
  32. 32. Amazing experiences that drive productivity
  33. 33. Salesforce Wear Initiative Accelerate wearables in business • SF Wear Developer Pack • Designed for Leading Devices • Innovative Apps • Salesforce1 Platform
  34. 34. Designed for leading devices Pebble Samsung Gear Google Glass Moto360 Myo Nymi Epson Glass Jawbone UP Vuzix m100 Meta Oculus
  35. 35. Innovative apps from Salesforce ecosystem
  36. 36. Charlie Isaacs CTO, Customer Connection Salesforce.com
  37. 37. What is the Internet of Connected Products?
  38. 38. Customer Success — Which Companies Connected Products?
  39. 39. The Business Engine that Drives the Internet of Connected Products
  40. 40. Build CustomerApps To Extend Your Business Processes with Force.com NativeHTML5 Hybrid Visualforce1 APIs Mobile Services Social APIs Analytics APIs Bulk APIsREST APIs Metadata APIs SOAP APIs Private App Exchange Custom Actions Identity Mobile Notifications Tooling APIs Developer Mobile Packs Mobile SDK Offline Support Streaming APIs Geolocation ET API
  41. 41. What’s going on with IoCP at Dreamforce this year? – A LOT! • Peter Coffee’s keynote: Up next, stay here! • 20 IoCP specific sessions over 4 days • Come see us in the Devzone IoCP Lab – Get Hands On! • Incredible Partners • Great companies talking about their success connecting their products

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