Posterama: Kartrocket’s Store Of The Week
eCommerce Software for Indian SME’s
Posterama, started by an elementary school teacher and amateur
photoshopper Manyu Angrish. Read about Manyu, Posterama and his
association with Kartrocket.
1. Tell us about yourself(for CEO/Owner).
I am an elementary school teacher in a government school in Delhi. I come from
Chandigarh and did most of my schooling there as an overzealous overachieving kid. I
won a scholarship and spent two years in Singapore and a cocktail of bad marks,
boredom and Shah Rukh Khan starrer Swades made me return to India to be a part of
the change. I completed my graduation and took on several projects to that end
before finally getting the Teach for India fellowship, and moving to Delhi to work here.
2. When and how did you start Posterama?
When I returned to India in 2012, I wanted to give my room a makeover. Given how
lazy I was, decking it up with posters was the easiest way to go forward but I couldn’t
find anything decent. I’ve never been the one to accept status quo and thus began
Posterama in June, 2006. I was learning a bit of Photoshop on the side, so that was an
added incentive. In all honesty, Posterama was never about money. It’s largely about
experience. I plan to establish it as a small sustainable business and give it over to
some smart chaps from a financially underprivileged community.
3. How is your business going so far(in terms of daily orders/traffic)?
This is the second iteration of Posterama. I ran a barebone model earlier in
Chandigarh, which was suspended when I moved to Delhi a year ago. Realizing I had
some time at hand, I decided to revive Posterama in a more professional capacity. It’s
just been two weeks since I re-launched Posterama and I’m still in the process of
charting out a marketing campaign. I’ve had about 500 unique visitors and received
orders for close to 60 posters without any marketing as yet, so its looking good. I run
Posterama as a hobby and I am very particular about looking after all aspects of the
business myself, so I don’t want it to grow too big. I realize it doesn’t make much
marketing sense but as I said Posterama’s all about quality.
4. What were the major challenges when you started up?
Sourcing good posters is always a lot of hard work that people normally tend to
overlook. A lot of time goes into finding good posters and then editing them. Printing
varies greatly across locations in terms of quality and price. I’m very obsessive about
quality and I’ve often had to pay more than I made just to ensure that the final
product is the best I can deliver.
5. How did you get to know Kartrocket?
I think I stumbled onto the website while looking for e-commerce solutions. India’s
laws make it impossible to launch an e-store using foreign store fronts and the
domestic market has very limited choices. Fortunately, I ran into Kartrocket that
delivered beautiful interface options with an efficient back-end and a decent service.
6. How is your experience with Kartrocket and how likely are you to refer Kartrocket
to your friends?
When I look back on it, my relationship with Kartrocket has been largely positive. If it
weren’t for their executives, I would have continued to procrastinate and never
launched Posterama, so I owe them thanks for that. Their service has been swift and
they’ve always helped me whenever I ran into a roadblock. I’ve already recommended
Kartrocket to several friends and will confidently continue to do so.
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