How to get your e-commerce site noticed by bloggers
Wily Tips to Get Your e-Store Noticed by
When you start your e-store with hopes of making it a big success, the
imagination often overlooks the roadblock of advertising. Our planning is all about
how everything will be displayed in the store, how the embedded links will
function, how the inbuilt SEO will performand so on so forth. Whilst planning we
just assume there will be customers to cater to. But really the biggest hurdle is
not proper feature implementation in your site, but it is getting customers to
know about your site in the first place. And it is not as easy as it may sound,
because marketing is a very serious business in itself.
Bloggers: Trustworthy Sources
Now you may post a million ads (you might even have to buy most of those) on all
possible social networking or shopping promotion sites. But research shows that
less than 45% of the seen ads are even taken into consideration. The conscious
mind avoids reading them altogether. And even if you do manage to secure a very
particular place for your ad, the subconscious mind simply walks right over it
without even giving it another thought. Ads are hardly ever trusted much less
from unknown companies with no prior accomplishment or standing in the
This is where bloggers come into play. And I am talking about 2k+ followers kind
of bloggers who have a knack of writing; but more importantly they have the gift
of being read. They are loved for their writing on the internet which basically
implies their opinion matters. A lot.People like their opinions and obviously relate
to them too. And people rely on them blindly. Well grabbing the bloggers’
attention would definitely be a master card in winning the hearts of prospective
buyers.So, only do you have to be diligent and stay on top of updates for your
ecommerce sites, but you also need to know the right people. Here's how you can
improve marketing for your ecommerce site and be more successful through third
1. Know the Right Blogs To Contact
With so many blogs and online sites today it’s rather tough to pinpoint one
person who can satisfy all your needs for promotion. There are quite a few people
available who can act as perfect messengers to prospective shoppers for your
store. These people can be recognized by generally searching for keywords that
relate best to your business. People who focus on stuff related to the Internet,
applications, software and the newly upcoming goods on the Web. But not only
this, they also should be involved with products that you sell. People who know
about what you deal with are who you should ask to write for you. This gives you
the benefit of credibility amidst readers. Since the blogger is supposedly
knowledgeable in the field readers will believe and adore every word of the blog.
And if you manage to get compliments from such reliable sources, your site is
bound to be accessed more than before.
But in the beginning it is not that easy to be noticed and acknowledged by wellrenowned business site and ask them to publish your ecommerce site articles or
talk about your company.These sorts of sites get thousands of requests a day, and
the competition will make it difficult to get in the spotlight - especially if you are a
small company. Even if you do receive a write-up, there's no guarantee that it'll
benefit you in the long run. So make sure you start with smaller, niche sites that
cater to your industry. The people who visit these sites are more likely to be
interested in what you have to offer.
2. Grab Attention, Act Smart
One way to get noticed is to make your presence felt online. Maintain your own
accounts and make yourself present and known within the community. Make
relevant posts on websites and forums, write blogs for your own accounts.
Additionally, you should put your expertise to use and be helpful on forums;
answer questions, offer suggestions, and make contacts in your field. Make sure
you showcase your expertise with finesse, because that will surely put you forth
as a person worth checking. Leave intelligible comments under blogs relating to
This point is all about being “slow and steady to win the race”. Do whatever it
takes to remain updated; however, don't post just for the sake of posting. Make
sure that what you have to say has substance and value, or you'll lose people's
attention. It’s probable that some of your initial attempts will go unnoticed. But
do not let that dishearten you.Do not give up easily because your buyers’ flow will
grow quite slowly. Once they start reading your intellectual daily updates your
reputation will develop, and gradually you can emphasize on your e-store too.
3. NOT TO DO: Grotesque Generic Commenting
You might have noticed comments like “Wow. That was a great article on Ideal
Ways to PR. Please check out my e-store website www.sitename.com. Thanks. ”
Well that was outrageously the most sickening type of comment I have ever read.
They are really cheap marketing technique because it looks like you are desperate
to get customers irrespective of whether they even wish to buy stuff from your
site. Not only this, but such comments fall under spam category for most sites.
And even if this manages to escape the spam pointer it is just downright
People do not want to visit some random site about which they hear just once
and that too vaguely in a comment from some amateur writer. Frankly writing
comments like that is like making a fool of yourself for no apparent gain or
Apart from this there is also the “making grammatical errors” thing. It’s
everyone’s nature to correct people, and some marketing people try to use that
to their advantage. By writing casual comments with obvious errors, to gain
attention is like screaming you don’t want chocolate in front of a lot of people to
actually get chocolate! The point is, in the professional world such childish
strategies are annoying and sometimes attract really negative response from
users. Avoid them. If you want to comment look at the point before this. Write
smart and do not act desperate for attention.
4. Make Direct Contact The Bloggers
This is the most direct way to get the job done. First, do your research andfind out
who's in charge of writing articles for topics relating to your business.With no
hassle about being noticed, or grabbing attention this is the most classic way to
interact with people you want help from. Yes. Just go and contact them direct and
simple. This could be online: by mailing to them or just leaving them a message on
Facebook or Twitter or LinkedIn. Or whichever site suits you. Or you could do it
offline too. Give them a call and just directly talk to them about writing something
including your business. Yep it’s simple as that.
But don’t do it just like that. You don’t own these bloggers; you simply want their
help. So ask like it’s a favour, be polite, friendly, and courteous throughout the
interaction. Give them valid reasons to bestow you with this favour. Send them
snapshots or links to your sites. Also offer them some discounts or free sampling.
But make sure it doesn’t look like you are bribing them either. Be cool and
charming. Even if doesn’t work right away, thank them regardless for their time.
Do not end on sour terms. You might also need that contact again someday
because publicity is not a one time investment. Keep a list of contacts; it will
benefit you should you ever need it.
Although just because it is direct and easy does not imply you cannot be turned
down. Don’t feel to offended or broken because this rejection will come a little
too many times. Don’t be too persistent. People have faced bitter cases of public
mocking in such scenarios.And even if they say they can't feature you at this time,
you never know what the future holds.
About KartRocket: We are a leading provider of ‘Ready To Sell’ e-commerce
platform. Upload your product pictures and start selling while we look after the
KartRocket e-commerce provides you:
Beautiful store design
Mobile optimized site
Pre-build SEO feature
Ebay & Amazon integration
Sign up for 30 days free Trial with us! Visit our Website:
Call us at +91-9015644441 or drop us a mail at firstname.lastname@example.org