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Digital Marketing: Marketing Research

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"Marketing research: something people always forget and pay dearly" - an extract from our Digital Marketing Ultimate Guide with simple sketches. Full text is available here https://the-loupe.com/blog/what-is-digital-marketing-ultimate-guide-with-simple-sketches

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Digital Marketing: Marketing Research

  1. 1. 1. What is your product? Is there a need for your product on the market? If yes, is it big enough?
  2. 2. 2. If no, can one create a need?
  3. 3. 3. Who is your future client?
  4. 4. 4. Where are your future clients spending time (on which digital platforms)?
  5. 5. 5. Who are your competitors?
  6. 6. 6. Why will your clients buy from you and not from your competitors?
  7. 7. 7. Which tools will be needed to meet your goals?

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