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PES 2013 - Social License to Operate: How to Get It, and How to Keep It
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Draft ii

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Draft ii

  1. 1. The survey will be appliedto 12 Davivienda´scustomersGENDER: six females andsix malesAGE: eighteen to fiftyyears oldSTRATUM: four, five andsix.
  2. 2. 1. ¿How often do you use your bankproducts?a. Everydayb. Two or three times per weekc. Once a weekd. Every fifteen dayse. Once a month or less
  3. 3. 2. ¿Do you remember seeing,reading, hearing some type ofadventising of Davivienda´sBank?_________________________________________________________________________________________
  4. 4. 3. ¿Can you tell me everything youremember?________________________________________________________________________________________________________________________________
  5. 5. 4. ¿What comes to your mindwhen I mention RicardoJorge?______________________________________________________________________________________________________________________
  6. 6. 5. ¿In what media have youseen, read or heard RicardoJorge?_________________________________________________________________________________________
  7. 7. 6. In a scaleform 1 to 5, where 1 is stronlydisagree and 5 is stronly agree, how doyou agree regarding the next wordsabout Ricardo Jorge Character?1 2 3 4 5ModernIngenousBad Radio HostClassicInnocentGood Radio Host
  8. 8. 7. Lets do an exercise, I am going to read someincomplete sentences and you must completethem with the first things that comes to yourmind.a. The best of Ricardo Jorge´s character is_______b. I think Ricardo Jorge is _______________________c. Ricardo Jorge´s publicity is ___________________d. The ugliest thing about Ricardo Jorge is _______e. My friends believe that Ricardo Jorge ________f. If Ricardo Jorge didn´t exits __________________
  9. 9. 8. ¿Do you think that RicardoJorge is a benefit or theopposite to Daviviend´simage?Benefit Oppposite
  10. 10. 9. ¿What characteristics do youthink identify Ricardo Jorge themost?_________________________________________________________________________________________________________________________________
  11. 11. 10. ¿How would you like to seeRicardo Jorge?______________________________________________________________________________________________________________________
  12. 12. NAME:____________________________ADRESS:___________________________PHONE:____________________________NEIGHBORHOOD:___________________!THANKS FOR YOUR FEEDBACK!
  13. 13. The final presentation we willshow the results of two surveysand the comparation for them,for to know the opinion ofDavivienda´s customers

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