Franchisee Engagement: Is technology the answer?

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Franchisee Engagement doesnt just happen it needs to be created. Social Media platforms are a great way of creating an inclusive, collaborative partnership where engagement can thrive and franchise systems flourish. But tread carefully...

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Franchisee Engagement: Is technology the answer?

  1. 1. our ...
  2. 2. resistance is futile...
  3. 3. this morning you’ve had a coffee...
  4. 4. • • •
  5. 5. Rob Camm rob@goglobalinnovation.com Note: find Rob on twitter Amanda Ashby Cupcake Connoisseur amanda@goglobalinnovation.com Note: recommends sparkles @ Surry Hills Kim Aiken kim@goglobalinnovation.com
  6. 6. nothing to see here... go about your ...
  7. 7. and that was communities of practice
  8. 8. ...is technology the engagement silver bullet
  9. 9. No No way No chance Not even close
  10. 10. It’s never ever about the technology ...got it?
  11. 11. Engagement doesn’t just happen...
  12. 12. If you don’t do it they will...
  13. 13. ...get ready to get some action
  14. 14. we need some victims....
  15. 15. let’s talk engagement
  16. 16. ...a heightened emotional connection that influences people to exert a greater discretionary effort for the benefit of the company
  17. 17. ...what engagement 1.Senior leaders who care 2.Feedback 3.Frequent and authentic communication 4. A voice that matters 5. Learning and growth opportunities Source: Gallop 2009
  18. 18. your social media tools • Mobile • Communication / interaction • Social learning • Crowd sourced innovation • Ambassadors
  19. 19. the model...
  20. 20. inform consult involve collaborate empower
  21. 21. This is what we’re doing... Can you do this bit? Work with these guys Now over to you...
  22. 22. hmmmmm......good....
  23. 23. R&D
  24. 24. costs too much
  25. 25. I don’t have an IT degree
  26. 26. it’s a fad
  27. 27. rules for playing
  28. 28. set the boundaries
  29. 29. measuring effectiveness
  30. 30. Culture eats strategy for breakfast

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