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Ubuntu

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Ubuntu

  1. 1. Spring/Summer 2017
  2. 2. Mega Trend: Encounter Culture ●  Ocean activism ●  Geological and natural references ●  Tropicals ●  Natural fibers ●  Global travel ●  Sustainability ●  Surf-style
  3. 3. VENTILATION ●  The use of laser cut aerations allows for breathability and comfort. ●  Downward facing seam vents helps airflow. Trend Analysis REFLECTIVE ●  Using Reflection Decoration™ for nighttime visibility. ●  These films consist of very small glass beads embedded in a layer of polyester film to reflect almost all the light that shines on them.
  4. 4. Trend Analysis TEXTILES & MATERIALS ●  Natural fibers are being used continuously to create a sustainable garment. ●  Manufacturers are continuing to search for new ways to create sustainable fabrics. ●  Combine natural fibers with synthetic fibers for a high performing fabric. ●  54% are willing to pay more for such sustainable fibers.
  5. 5. Zeitgeist ●  Green Movement ○  Sustainability ●  Technology ○  Smartphones ○  Social media ●  Globalization ○  Fast fashion
  6. 6. SWOT Analysis
  7. 7. NIKE Sports apparel and activewear Sell to a large target market of men, women, boys, and girls Sell many products for virtually any sport High technology and fashion Disadvantages: product Competitor Analysis LULULEMON Casual athletic apparel for both men & women ●  “On the Go,’ “Post Sweat,” “No Sweat” categories ●  High functioning fabric technology ●  Luon ●  Silverescent ●  Fashion focused for yoga and run NOVARA Private label bicycle and accessories brand ●  Similar product offerings as Pearl Izumi ●  Biking accessories ●  Also offer some form of “athleisure” -hoodies, vests, flannels ●  Quick dry & reflective technologies
  8. 8. Target Market ●  Steady income ($50,000-$75,000) ●  Has a very busy lifestyle ●  Women ●  Ages 25-29 ●  Typically lives in urban or suburban areas Escap e...
  9. 9. Data Collection IN PERSON → 24 responses via Old Town, Fort Collins FOCUS: To get an idea of our consumer’s needs and wants. ONLINE SURVEY → 90 responses via Qualtrics Survey
  10. 10. Market Data 57% Bachelor’s 44% Relationship 35%
  11. 11. Market Data 49% 74% run 57% pedometer music
  12. 12. SummaryAge: 25-29 In a relationship Family Size - 2 “Black makes me feel more confident” - 34% “I am motivated to run because of” - Weight - 27% Health - 26% Outlet - 19% “I bring a pedometer” - 57% “I bring a music device” - 49% Bachelor’s Degree + “I would most likely buy leggings or shorts” - 50% “I want athleisure so I can participate in multiple activities and my busy lifestyle” - 54%
  13. 13. Ubuntu Originates from Southern African region PHILOSOPHY TERM IDEA “HUMAN-NESS” Often used in a philosophical sense “the belief in a universal bond of sharing that connects all humanity”
  14. 14. Travel is like a map to a treasure chest; each traveler is looking for the best kept secrets around the world. Exploration is the roadmap to discovery. Understanding culture is like finding a key to open the door to another world. Versatility is like the ever-changing seasons: gradual, pleasant, and welcomed. Lifestyle is one’s opportunity to blossom into a healthy being.
  15. 15. ●  Competitors price points ○  LuluLemon, Nike,Novara Pricing Strategy ●  Reinforces the existing reputation of Pearl Izumi Market Pricing 52% Markup ●  Purchasing Power ●  30% = $75,000 annual income ●  Representative of Ubuntu Philosophy
  16. 16. Ubuntu Line Introduction BOL D ADVENTU RE CONNEC TED QUAL ITY SMART SUSTAINAB LE
  17. 17. Price: $46.00 Retail $22.00 Wholesale Essential Headband - UA-011Colorways “Lifestyle is one’s opportunity to blossom into a healthy being.” *Refills can be purchased through dōTERRA®
  18. 18. Colorways: I Am Dress : Style # UT-031“I want athleisure so I can participate in multiple activities and for my busy lifestyle” - 54% Laser cut mesh Reflective Open back allows ventilation Price: $ 107.00 Retail $ 52.00 Wholesale
  19. 19. Travelers Vest: Style # UT-041 Colorways Reflective Magnetic earphone port Open back for ventilation “I bring a music device” - 49% Price: $ 126.50 Retail $ 60.75 Wholesale
  20. 20. Breezy Windbreaker: Style # UT-091 Colorways: In seam ventilation Laser cut mesh Reflective Price: $ 156.00 Retail $ 75.00 Wholesale “Black makes me feel more confident” - 34%
  21. 21. Wave Tank: Style #UT-011 Colorways “I bring a pedometer” - 57% Reflective Laser cut ventilation Price: $ 104.50 Retail $ 51.00 Wholesale
  22. 22. Colorways: Crossover Tank: Style # UT-021 Detachable tank Detachable tank Price: $ 116.00 Retail $ 55.75 Wholesale Athleisure - crossover of athletic wear and casual wear
  23. 23. We Are Bra: Style # UT-051 Colorways Reflective Price: $ 82.50 Retail $ 39.50 Wholesale What do you bring running? Technological Device - 66 Chapstick - 20 Keys - 19
  24. 24. Pearl Leggings: Style # UB-081 Colorways Reflective “I would most likely buy leggings or shorts” - 50% Price: $ 113.00 Retail $ 54.00 Wholesale
  25. 25. All Day Shorts: Style # UB-071 Colorways Reflective Price: $ 61.00 Retail $ 29.50 Wholesale “I am motivated to run because of” - Weight - 27% Health - 26% Outlet - 19%
  26. 26. Ubuntu Skort: Style # UB-061 Colorways Reflective Versatility is like the ever-changing seasons: gradual, pleasant, and welcomed. Price: $ 82.00 Retail $ 39.40 Wholesale
  27. 27. Ubuntu Athleisure Collection
  28. 28. Product Assortment
  29. 29. Product Assortment
  30. 30. POP Marketing: Logo
  31. 31. POP Marketing: Hang Tags
  32. 32. POP Marketing: Care LabelPolybag

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