SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen.

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SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen.

  1. 1. Slapping the DigitalAttitude out of Todays Teen A Short Introduction
  2. 2. Your brand: ● is fresh, ● is thoughtful, ● has high impact, ● meets a need,● and has a story to tell but ...
  3. 3. Teens dont care.
  4. 4. Why?
  5. 5. Because brands have shown they dont.
  6. 6. While they market themselves to what theybelieve are the only two core demographics 1. Child 2. Adult
  7. 7. They are forgetting a third: the teen.
  8. 8. Teens have realized this.Now, they are mad.
  9. 9. And if you think thats not a big deal...
  10. 10. You couldnt be more wrong.
  11. 11. According to the 2010Census, teens (15-19)are the second largest demographic in the country.
  12. 12. And according to thePew Research Center,8 in 10 teens that are online are on social media.
  13. 13. That makes teens the largest working demographic in the country.
  14. 14. And theyre ignoring you...
  15. 15. Now, its up to you, as the brand, to resolve the situation...
  16. 16. to slap the digital attitude out of todays teen...
  17. 17. to aggressivelyreassess your tactics
  18. 18. and become the brand that teens just cant stop talking about.
  19. 19. And with this session, I can show you how to do just that.
  20. 20. Vote to see this session at SxSW 2013!
  21. 21. Trust me, you wont be disappointed.
  22. 22. KARL RIVERATeen blogger | Social Media Consultant | Photographer KarlRivera.com

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