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Tips for Creating & Maintaining a Successful Website

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Presentation given to Toastmasters Division B Meeting - October 6, 2015 / High Performance Leadership Meeting on Tips for Creating & Maintaining a Successful Website.

NOTE: These tips work for any businesses, organizations, or clubs.

Published in: Marketing
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Tips for Creating & Maintaining a Successful Website

  1. 1. karl@kasca.com www.linkedin.com/in/kasca http://bit.ly/tmwebtalk http://www.slideshare.net/KarlKasca/tips-for-creating-maintaining-a-successful-website
  2. 2. http://bit.ly/1ISQEPN https://www.flickr.com/photos/village9991/2329405200/
  3. 3. Image credit: Long Tail by User:Husky (Own work) [Public domain], via Wikimedia Commons https://upload.wikimedia.org/wikipedia/commons/8/8a/Long_tail.svg 80% Niche
  4. 4. Image Credit: HTC HD7 6 by Osman Kalkavan - https://www.flickr.com/photos/okalkavan/5565984613/ Think Mobile!
  5. 5. http://www.w3schools.com/html/html_formatting.asp
  6. 6. http://www.go-getters.net/
  7. 7. Image credit: Google search results: http://bit.ly/1L5dJKQ
  8. 8. Then use “Google My Business” (aka Google Places) to list your business with Google: https://www.google.com/business/ - More info on this: http://bit.ly/1JQxpAt - Image credit: Google search results: http://bit.ly/1L5dJKQ
  9. 9. https://moz.com/blog/new-title-tag-guidelines-preview-tool https://moz.com/learn/seo/meta-description
  10. 10. http://www.kompozer.net/download.php http://bit.ly/1MbLXw9
  11. 11. http://www.kompozer.net/download.php
  12. 12. http://bit.ly/1M9Ln23
  13. 13. Image Credit: ‘Blog Hub and Spoke Model for Social Media Marketing’ by TopRank Online Marketing: https://www.flickr.com/photos/toprankblog/5158789164/
  14. 14. https://www.distilled.net/training/mobile-seo-guide/ http://domain-hosting-services-review.toptenreviews.com/ http://web-hosting-review.toptenreviews.com/ http://website-creation-software-review.toptenreviews.com/
  15. 15. http://www.weebly.com/ http://www.sitebuilderreport.com/reviews/weebly/our-review http://website-builder-review.toptenreviews.com/weebly-review.html http://www.weebly.com/features#!/blogging
  16. 16. http://squarespace.com/ http://www.sitebuilderreport.com/reviews/squarespace/our-review http://website-builder-review.toptenreviews.com/squarespace-review.html https://support.squarespace.com/hc/en-us/articles/206543727-Blogging-with-Squarespace https://support.squarespace.com/hc/en-us/articles/205814338-Podcasting-with-Squarespace
  17. 17. http://websitesetup.org/ http://blog-services-review.toptenreviews.com/
  18. 18. Where are your customers? Image credit: Needle in a Haystack by Brian Ingmanson: https://www.flickr.com/photos/bingmanson/6347197270/
  19. 19. http://empowered.forrester.com/tool_consumer.html http://www.slideshare.net/jbernoff/social-technographics-defined-2010 http://empowered.forrester.com/tool_consumer.html
  20. 20. http://bit.ly/1kgGjQ8 http://email-marketing-service-review.toptenreviews.com/
  21. 21. Image credit: Christopher S Penn lightbox - http://www.christopherspenn.com/ & Pippity: http://pippity.com/
  22. 22. http://bit.ly/1Q5NxTU http://www.slideshare.net/KarlKasca
  23. 23. How do I know if my social media marketing is working? Klout https://klout.com/ SocialMention.com http://www.socialmention.com
  24. 24. https://youtu.be/_DUncY1k0h4
  25. 25. http://blog.hubspot.com/marketing/twitter-analytics
  26. 26. https://blog.kissmetrics.com/guide-to-facebook-insights/
  27. 27. http://www.go-getters.net/ http://www.sydneytoastmastersrocks.org.au/ http://bit.ly/1OivkoP
  28. 28. https://www.google.com/business/

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