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Where results are achieved! Copyright The Tradeshow Network Marketing Group ( www.TheTradeshowNetwork.com )  630-443-7007
Agenda <ul><li>Who we are </li></ul><ul><li>Components of a successful marketing program  (contact us for an appointment t...
Who we are…… <ul><li>A strategic trade show marketing company  </li></ul><ul><li>focused on  your  results. </li></ul>
How did we get started? 1980’s Selling exhibits out of the house …door to door Trend:  Strong participation in all trade s...
What makes us unique…our  strategic process Copyright The Tradeshow Network Marketing Group
Components of a successful Trade Show Strategy Show  Management <ul><li>I & D  </li></ul><ul><li>Reconfiguration </li></ul...
Event Strategy Solution  Measurement:  255 qualified leads.  Significant increase in awareness . Event Objectives:  Positi...
<ul><li>Strategic Trade Show Marketing Plan </li></ul><ul><ul><ul><li>Pre-show Marketing (advertising, website, email blas...
Strategic Marketing Solution:  Client had an established logo with insert sheets but they did not have a website and wante...
Strategic Marketing Pre-Show and Post-Show Marketing including advertising, postcards, mailings, etc. At-Show Surveys
Strategic Designs – Island
Strategic Designs – Modular
Trade Show Management
“ where results are achieved” Over $8 billion is invested in trade show events per year and over 30% is allocated to non-v...
Next Steps <ul><li>Our motivation is to help you achieve important goals and objectives one project at a time! </li></ul><...
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Trade Show Marketing Company in Chicago

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The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois. The type of trade show display products they provide include pop-up exhibits, inline exhibits, island exhibits, custom exhibits, table top exhibits, and other trade show accessories. In addition, The Tradeshow Network Marketing Group has created a rental inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. With these products, they also provide trade show services including exhibit design, exhibit installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services.

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Trade Show Marketing Company in Chicago

  1. 1. Where results are achieved! Copyright The Tradeshow Network Marketing Group ( www.TheTradeshowNetwork.com ) 630-443-7007
  2. 2. Agenda <ul><li>Who we are </li></ul><ul><li>Components of a successful marketing program (contact us for an appointment to discuss) </li></ul><ul><li>Core Capabilities per market segment (Contact us for an appointment to discuss) </li></ul><ul><li>Issues facing Trade Show Manager today (contact us for an appointment to discuss) </li></ul><ul><li>Our Solutions </li></ul><ul><li>Next Steps </li></ul>
  3. 3. Who we are…… <ul><li>A strategic trade show marketing company </li></ul><ul><li>focused on your results. </li></ul>
  4. 4. How did we get started? 1980’s Selling exhibits out of the house …door to door Trend: Strong participation in all trade shows to introduce company and wine and dine clients 1990’s Opened a showroom with a warehouse facility Trend: Participation in all trade show events to generate leads for sales force Today Added Marketing Specialists to the team Trend: Participation in trade show events utilizing strategic marketing process that focus on results
  5. 5. What makes us unique…our strategic process Copyright The Tradeshow Network Marketing Group
  6. 6. Components of a successful Trade Show Strategy Show Management <ul><li>I & D </li></ul><ul><li>Reconfiguration </li></ul><ul><li>Freight </li></ul><ul><li>Drayage </li></ul><ul><li>Electrical </li></ul><ul><li>Rentals </li></ul><ul><li>Clean-up </li></ul><ul><li>Dismantle </li></ul><ul><li>Hospitality </li></ul>Event Strategy <ul><li>Specific Goals </li></ul><ul><li>Validate/Analysis </li></ul><ul><li>Measurable Objectives </li></ul><ul><li>Pre-Show Activities </li></ul><ul><li>At – Show Activities </li></ul><ul><li>Post-Show Activities </li></ul>Review Business Objectives <ul><li>Branding </li></ul><ul><li>Positioning </li></ul><ul><li>Target Audience </li></ul><ul><li>Competitive Review </li></ul>Strategic Design <ul><li>Overall Program </li></ul><ul><li>Sizes </li></ul><ul><li>Configuration </li></ul><ul><li>Modularity </li></ul><ul><li>Changeable Structures </li></ul><ul><li>Product Area </li></ul><ul><li>Product Launch </li></ul><ul><li>Literature, etc. </li></ul>Measurement of results <ul><li>Post Show Analysis </li></ul><ul><ul><li>Did you meet your objectives? </li></ul></ul><ul><ul><li>What changes would you make </li></ul></ul><ul><li>Follow-up on opportunities </li></ul><ul><ul><li>Prioritize leads </li></ul></ul><ul><ul><li>Send A leads to reps </li></ul></ul><ul><li>Feedback from team </li></ul>
  7. 7. Event Strategy Solution Measurement: 255 qualified leads. Significant increase in awareness . Event Objectives: Positioned as major player. Quality leads Target Audience: Architects Major Messages: Amazing buildings. GlasSelect tool. Architectural specialists. Advertising & Promotion Public Relations Collateral Web Site Trade Shows Pre-Show Marketing Booth Experience On-Site Marketing Post-Show Marketing Business Review Market glass products directly to architectural market Increase brand recognition among architects Develop branding strategy targeted to architects Market to architects through advertising, collateral, web site, tradeshow events, and PR
  8. 8. <ul><li>Strategic Trade Show Marketing Plan </li></ul><ul><ul><ul><li>Pre-show Marketing (advertising, website, email blasts, direct mail) </li></ul></ul></ul><ul><ul><ul><li>At Show Marketing (event strategy, promotions) </li></ul></ul></ul><ul><ul><ul><li>Post Show Analysis/Results </li></ul></ul></ul><ul><li>Strategic Exhibit Designs (per event or program) </li></ul><ul><ul><ul><li>Analysis of current message/brand </li></ul></ul></ul><ul><ul><ul><li>Reduce non-value added costs </li></ul></ul></ul><ul><ul><ul><li>Increase presence and participation with similar resources </li></ul></ul></ul><ul><ul><ul><li>Extend reach to market </li></ul></ul></ul><ul><ul><ul><li>Modularity or flexibility </li></ul></ul></ul><ul><ul><ul><li>Insure materials are consistent with current brand (look and feel) </li></ul></ul></ul><ul><ul><ul><li>Modular and light weight materials </li></ul></ul></ul><ul><li>Tradeshow Management Solutions </li></ul><ul><ul><ul><li>Online Management </li></ul></ul></ul><ul><ul><ul><li>Show Services/Storage </li></ul></ul></ul>Our Solutions
  9. 9. Strategic Marketing Solution: Client had an established logo with insert sheets but they did not have a website and wanted something that could explain their business effectively along with giving them a more professional look. We developed a simple website with a consistent look to their brochure brand. Solution: Client participates in four shows a year with a 10x10 exhibit. They wanted to keep their existing logo but update their current look and feel with a new and professional look that focused on their target market specifically with a new website and collateral. Currently working on developing a PowerPoint presentation for sale reps to take on the road.
  10. 10. Strategic Marketing Pre-Show and Post-Show Marketing including advertising, postcards, mailings, etc. At-Show Surveys
  11. 11. Strategic Designs – Island
  12. 12. Strategic Designs – Modular
  13. 13. Trade Show Management
  14. 14. “ where results are achieved” Over $8 billion is invested in trade show events per year and over 30% is allocated to non-value added expenses. If 25% - 50% of those costs could be reduced from your program – what could be done with the extra resources? www.TheTradeshowNetwork.com (630) 443-7007
  15. 15. Next Steps <ul><li>Our motivation is to help you achieve important goals and objectives one project at a time! </li></ul><ul><li>If we do this: </li></ul><ul><ul><li>We will continue an ongoing relationship to help build our business </li></ul></ul><ul><ul><li>You will feel confident in referring us to your network of associates </li></ul></ul><ul><ul><li>Next step is yours…we can help achieve results…do you want help? </li></ul></ul>www.TheTradeshowNetwork.com ( 630)-443-7007

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