1.
5 Tips For Marketing In
An Economic Crisis
Created By Karim Gargum www.KarimGargum.com
Copyright © 2008 Karim Gargum. All rights reserved.

2.
1. Change Your Perspective
Copyright © 2008 Karim Gargum. All rights reserved.

3.
Ok, so youʼre
budget has been
cut, but stop looking
at the glass as half
empty
Copyright © 2008 Karim Gargum. All rights reserved.

4.
Shift your point of
view, picture
yourself as a lean,
mean marketing-
machine
Copyright © 2008 Karim Gargum. All rights reserved.

5.
Sure itʼs a
challenge, but you
can handle it. It
might even be
fun!
Copyright © 2008 Karim Gargum. All rights reserved.

6.
And remember...
Copyright © 2008 Karim Gargum. All rights reserved.

7.
Your own resolution to
succeed is more
important than any one
thing
- Abraham Lincoln
Copyright © 2008 Karim Gargum. All rights reserved.

8.
2. Cut The Fat
Copyright © 2008 Karim Gargum. All rights reserved.

9.
A significant
proportion of our
marketing budget is
spent on ʻego
marketingʼ
Copyright © 2008 Karim Gargum. All rights reserved.

10.
TV ads, outdoor
advertising and
extravagant print
campaigns
Copyright © 2008 Karim Gargum. All rights reserved.

11.
This is great if you
can afford it, but a
huge proportion of
it is wasted
Copyright © 2008 Karim Gargum. All rights reserved.

12.
Cut these wasteful
campaigns and
spend that money
elsewhere
Copyright © 2008 Karim Gargum. All rights reserved.

13.
Search and online
advertising is a lot
more accountable
for instance
Copyright © 2008 Karim Gargum. All rights reserved.

14.
3. Experiment
Copyright © 2008 Karim Gargum. All rights reserved.

15.
Launch that blog
youʼve always
wanted to, join the
online conversation
Copyright © 2008 Karim Gargum. All rights reserved.

16.
Social media opens
100s of channels to
reach your potential
customers
Copyright © 2008 Karim Gargum. All rights reserved.

17.
Warning!
Copyright © 2008 Karim Gargum. All rights reserved.

18.
Social media costs
less than other
types of marketing
Copyright © 2008 Karim Gargum. All rights reserved.

19.
But it costs a lot in
patience, openness
& authenticity
Copyright © 2008 Karim Gargum. All rights reserved.

20.
Thatʼs ok though,
they didnʼt cut your
authenticity budget
Copyright © 2008 Karim Gargum. All rights reserved.

21.
4. Take A Closer Look
Copyright © 2008 Karim Gargum. All rights reserved.

22.
Get passionate
about analytics and
your online activity
Copyright © 2008 Karim Gargum. All rights reserved.

23.
Thereʼs bound to
be areas you can
fix and tweak
Copyright © 2008 Karim Gargum. All rights reserved.

24.
Thorough analysis of
this information can
uncover treasures
Copyright © 2008 Karim Gargum. All rights reserved.

25.
5. Grow From Within
Copyright © 2008 Karim Gargum. All rights reserved.

26.
Talk to your clients
as if they were
normal people like
you and me
Copyright © 2008 Karim Gargum. All rights reserved.

27.
Listen, hear their
problems, then
help and delight
them
Copyright © 2008 Karim Gargum. All rights reserved.

28.
Repeat till they
start bragging to
their friends
Copyright © 2008 Karim Gargum. All rights reserved.

29.
Nothing is more
powerful than a
recommendation
from a friend
Copyright © 2008 Karim Gargum. All rights reserved.

30.
No matter what the
economy is doing
clients are your most
powerful asset
Copyright © 2008 Karim Gargum. All rights reserved.

31.
- Thatʼs It. Thanks for your
attention -

32.
Find out more at
KarimGargum.com
Follow me on twitter
Twitter.com/Kazimor
Copyright © 2008 Karim Gargum. All rights reserved.