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5 Tips For Marketing In An Economic Crisis

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This is a short and sweet presentation, with some ideas about making the most of the tough times and making sure your marketing survives the global economic meltdown.

Published in: Technology, Business

5 Tips For Marketing In An Economic Crisis

  1. 1. 5 Tips For Marketing In An Economic Crisis Created By Karim Gargum www.KarimGargum.com Copyright © 2008 Karim Gargum. All rights reserved.
  2. 2. 1. Change Your Perspective Copyright © 2008 Karim Gargum. All rights reserved.
  3. 3. Ok, so youʼre budget has been cut, but stop looking at the glass as half empty Copyright © 2008 Karim Gargum. All rights reserved.
  4. 4. Shift your point of view, picture yourself as a lean, mean marketing- machine Copyright © 2008 Karim Gargum. All rights reserved.
  5. 5. Sure itʼs a challenge, but you can handle it. It might even be fun! Copyright © 2008 Karim Gargum. All rights reserved.
  6. 6. And remember... Copyright © 2008 Karim Gargum. All rights reserved.
  7. 7. Your own resolution to succeed is more important than any one thing - Abraham Lincoln Copyright © 2008 Karim Gargum. All rights reserved.
  8. 8. 2. Cut The Fat Copyright © 2008 Karim Gargum. All rights reserved.
  9. 9. A significant proportion of our marketing budget is spent on ʻego marketingʼ Copyright © 2008 Karim Gargum. All rights reserved.
  10. 10. TV ads, outdoor advertising and extravagant print campaigns Copyright © 2008 Karim Gargum. All rights reserved.
  11. 11. This is great if you can afford it, but a huge proportion of it is wasted Copyright © 2008 Karim Gargum. All rights reserved.
  12. 12. Cut these wasteful campaigns and spend that money elsewhere Copyright © 2008 Karim Gargum. All rights reserved.
  13. 13. Search and online advertising is a lot more accountable for instance Copyright © 2008 Karim Gargum. All rights reserved.
  14. 14. 3. Experiment Copyright © 2008 Karim Gargum. All rights reserved.
  15. 15. Launch that blog youʼve always wanted to, join the online conversation Copyright © 2008 Karim Gargum. All rights reserved.
  16. 16. Social media opens 100s of channels to reach your potential customers Copyright © 2008 Karim Gargum. All rights reserved.
  17. 17. Warning! Copyright © 2008 Karim Gargum. All rights reserved.
  18. 18. Social media costs less than other types of marketing Copyright © 2008 Karim Gargum. All rights reserved.
  19. 19. But it costs a lot in patience, openness & authenticity Copyright © 2008 Karim Gargum. All rights reserved.
  20. 20. Thatʼs ok though, they didnʼt cut your authenticity budget Copyright © 2008 Karim Gargum. All rights reserved.
  21. 21. 4. Take A Closer Look Copyright © 2008 Karim Gargum. All rights reserved.
  22. 22. Get passionate about analytics and your online activity Copyright © 2008 Karim Gargum. All rights reserved.
  23. 23. Thereʼs bound to be areas you can fix and tweak Copyright © 2008 Karim Gargum. All rights reserved.
  24. 24. Thorough analysis of this information can uncover treasures Copyright © 2008 Karim Gargum. All rights reserved.
  25. 25. 5. Grow From Within Copyright © 2008 Karim Gargum. All rights reserved.
  26. 26. Talk to your clients as if they were normal people like you and me Copyright © 2008 Karim Gargum. All rights reserved.
  27. 27. Listen, hear their problems, then help and delight them Copyright © 2008 Karim Gargum. All rights reserved.
  28. 28. Repeat till they start bragging to their friends Copyright © 2008 Karim Gargum. All rights reserved.
  29. 29. Nothing is more powerful than a recommendation from a friend Copyright © 2008 Karim Gargum. All rights reserved.
  30. 30. No matter what the economy is doing clients are your most powerful asset Copyright © 2008 Karim Gargum. All rights reserved.
  31. 31. - Thatʼs It. Thanks for your attention -
  32. 32. Find out more at KarimGargum.com Follow me on twitter Twitter.com/Kazimor Copyright © 2008 Karim Gargum. All rights reserved.

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