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Killer tips for creating a perfect social media strategy



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Killer tips for creating a perfect social media strategy

  2. 2. Overview A quick overview to start your social media strategy designed for startups and small businesses by Dr Karim Mahmoud - Content Creator, Copywriter and Social Media Strategist. KMH - CONTENT MARKETING & SOCIAL MEDIA SOLUTIONS
  3. 3. Current situation Where are you now? and what are you doing on social media? Do your situation analysis and list them in points. Content plan Put a clear plan for content published on social media platforms KPIs Identify your primary KPIs that serve your objectives. Competitive analysis Know your competitors, List at least 3 of them. Targeting Identify exactly who is your customer. SOWT analysis Do Strengths, Weaknesses, Opportunities, and Threats analysis for your business related to it's presence on social media. Marketing objectives • Awareness • Brand awareness • Sales Buyer persona Imagine the character of your customer. Create 3 to 4 personas of the people you can help. Visualize these people who will turn to you for solutions. Channels On which social media channels you will reach your customers? Brand voice What is your tone of voice? Friendly? Formal? Semi- Formal? Pull & Push How to attract customers to your business. Social media listening Analyze what is going on around your brand and your industry at all.
  4. 4. Situation analysis – Know your accounts on different platforms – Know the insights for each platform, For example for Facebook, you should know your total page likes, engagement rate, more details about your fans, messages and any other KPIs. – What is your brand doing now on social media? – Where is your brand between your competitors? List them and monitor their social media accounts. – What do your audience think about your brand? – You should know the trends. – Know your strengths, weaknesses, opportunities & threads.
  5. 5. SWOT Analysis Do Strengths, Weaknesses, Opportunities, and Threats analysis for your business related to it's presence on social media. What advantages does your company have? What do you do better than anyone else? What are your unique selling points? Strengths What areas can you improve on social media ? What does your business lack? What things do your competitors do better than you? Weaknesses What changes in technology, policies, and social patterns can be a growth opportunity for the company? Opportunities What are the obstacles to your company’s growth? Who are your competitors? What changing factors can threaten your company's position? Threats
  6. 6. Competitive analysis List at least 3 of your competitors - Businesses similar to you which provide the same services/Products of yours. - Businesses provide one or more service/product. - Businesses that target similar audience. How to know your competitors?
  7. 7. Know your Objectives What are your brand goals? You must know your goals before creating your strategy; There are three main goals for your brand in the following page:
  8. 8. BRAND AWARENESS Increasing your social presence, Increasing your audience, Driving traffic to your website, Developing brand loyalty and so on.. SERVICE AWARENESS Increasing your audience awareness for your services which will turn them into leads. SALES Generations leads through different campaigns, Increasing conversions and sales.
  9. 9. Social Media Listening Analyze what is going on around your brand and your industry at all. You should know what is people saying about your brand, services/products and even the whole industry.
  10. 10. Targeting Identify exactly who is your customer. - Age – Location – Male or Female – His Interests – Behaviors – Goals – Many other details You can also divide the market into segments and you should know which segment will buy your product/service.
  11. 11. Buyer Personas Develop Deep Insights About Your Customers Using Buyer Personas Buyer persona is a fictional character that you imagine to describe someone who represents your target audience, You should know everything about him including demographics, interests and behaviors, You can use the blank template in the next slide or use "Hubspot buyer persona free tool"
  12. 12. (Gender, age, marital status, employer) Demographics (Decision makers, influencers) Buying Roles Goals and Responsibilities Frustrations Needs Objections (Awareness, consideration, purchase, advocacy) Buyer's Journey (Social media, other digital activities,non-digital activities) Channels (Content that influences purchase decisions) Sources of information
  13. 13. Brand Voice Let’s imagine that your brand is a person, Will he be formal or friendly? What’s his main language? What is his personality? You should know the brand color to take into consideration while designing social media designs or creating videos.
  14. 14. Channels Choose social media platforms where your audience present on and exclude others, Don't waste your time and efforts.
  15. 15. Pull & Push Strategy Push Marketing is to take your product/service to your customers. Pull: Customers are taken to your product/service.
  16. 16. You deliver your marketing message in front of all your potential customers even if they are not interested. Push Marketing Strategy Customer here is interested in your products or services and search for them Push Marketing Strategy Both are important to achieve your marketing goals
  17. 17. Create your content Create relevant and engaging content using these steps.
  18. 18. Your voice Add call to action Take care of spelling mistakes and punctuation marks Know the purpose of writing this piece of content Content calendar, You should create ideas and create monthly calendars If Links are added, You should shorten link, Use tools like
  19. 19. KPIs Identify and measure the achievment of your marketing goals KPIs examples: - Followers & Likes - Engagement rate - Video views - Conversions - Leads - Number of sales
  20. 20. Wish you the best of luck By: Dr Karim Mahmoud Hamed Content Creator, Copywriter & Social Media Starategist