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Trevor Owens - The Lean Enterprise

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How can big companies capitalise on the startup movement happening right outside their doors? Learn the specific techniques, timetables and financial investments required to innovate disruptively within an enterprise context.

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Trevor Owens - The Lean Enterprise

  1. 1. THE LEAN ENTERPRISE Trevor Owens (@TO) Author & Entrepreneur
  2. 2. In 15 years, 75% of the S&P 500 will be replaced by new companies. Richard Foster
  3. 3. Dropped
  4. 4. New
  5. 5. 100+ UNICORNS
  6. 6. Costs 1. Starting! 2. Growing! 3. Risk
  7. 7. Sustaining Small Changes! Existing Market! Predictable
  8. 8. Disruptive Dramatic Change! New Market! Unpredictable
  9. 9. Sustaining vs. Disruptive
  10. 10. Sustaining! ! Disruptive! ! Old Thinking
  11. 11. Sustaining! Quick Revenue! Disruptive! 10 Year Timeline! Old Thinking
  12. 12. Sustaining! Quick Revenue! High ROI Disruptive! 10 Year Timeline! Cannibalization Old Thinking
  13. 13. Sustaining! ! Disruptive! ! New Thinking
  14. 14. Sustaining! Short Lived! Disruptive! Huge Upside! New Thinking
  15. 15. Sustaining! Short Lived! Uninspiring Disruptive! Huge Upside! Attracts Resources New Thinking
  16. 16. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness
  17. 17. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness
  18. 18. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness
  19. 19. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness
  20. 20. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness
  21. 21. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Scale Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness
  22. 22. STARTUPS SEARCH
  23. 23. COMPANIES EXECUTE
  24. 24. NEW MANAGEMENT
  25. 25. MVPs Pivots Early Adopters 1 2 3
  26. 26. Since 2010
  27. 27. INNOVATION COLONY
  28. 28. Innovation Flow Spin-Out Spin-In 1 2 3
  29. 29. Innovation Flow
  30. 30. 1. Education! 2. Opportunity! 3. Rewards Innovation Flow
  31. 31. THREE HORIZONS
  32. 32. 1-3 Years Core Business 60%! 4-6 Years Rising Stars 30%! 7-10 Years Disruptive Tech 10% Time Horizon Area Budget
  33. 33. SPIN-OUT
  34. 34. 1. Think Differently! 2. Move Quickly Give Independence
  35. 35. 1. Preferred Shares! 2. Board Seats Maintain Ownership
  36. 36. SPIN-IN
  37. 37. 1. P/M Fit! 2. Corp Dev Process
  38. 38. 1. P/M Fit Process
  39. 39. 1. P/M Fit! 2. Corp Dev Process
  40. 40. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness Innovation Colony
  41. 41. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness Innovation Flow Innovation Colony
  42. 42. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness In. Flow Innovation Colony
  43. 43. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness In. Flow Spin-Out Innovation Colony
  44. 44. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Scale Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time In. Flow Spin-Out Innovation Colony
  45. 45. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Scale Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time In. Flow Spin-Out Spin-In Innovation Colony
  46. 46. Fumbling the Future
  47. 47. Xerox Technology Ventures
  48. 48. $30M Funding $2M Checks Xerox Tech Ventures
  49. 49. New Entities 80% 20%
  50. 50. >XTV 7 Years
  51. 51. 12 Years XTV>
  52. 52. NO INTERNAL SUCCESS
  53. 53. $2M Funding $100K Investments Microsoft Accelerator
  54. 54. Independent Entities 7% 93%
  55. 55. $2M 3 Months Later $20M
  56. 56. 3 Months Later
  57. 57. THANK YOU Join the community —> LeanEnterprise.co ! Trevor on Twitter @TO

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