The presentation "Digital or Dead. A Holistic Approach to Digital Transformation" was given by Karen Tamrazyan on 11 April 2019. In his speech Karen focuses on the "dark side" of the digital transformation, which is often either overlooked or underestimated. He goes into details about the following aspects of the digital transformation: innovation, employee empowerment, communication, coaching, creativity, critical thinking, ownership world, leadership, status quo, customer experience and being bold. The video recording of this speech is available at https://youtu.be/W-y2B9GPqhs Make sure to check out Karen's homepage at https://www.tamrazyan.com/ where he writes on the topics of digital transformation, software development, photography and lifestyle.