Branding

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Entrepreneur Network March Meeting Slides

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Branding

  1. 1. Your Brand Identify it; Build it; Promote it © Karen Southall Watts
  2. 2. The mystery of brand
  3. 3. Branding is Powerful Dr. Thomas Robinson of Stanford University Taste test with a total of 63 kids aged 3 to 5 Preferred Golden Arches wrapped food
  4. 4. The dark side of brand Morgan Spurlock’s “Super-size Me” Cheap, fast, predictable University of Minnesota, surveyed 560 adults by phone (selected randomly) You do not want to be “the McDonalds of small business”
  5. 5. Do want to use… Create product/service with customer in mind Have product/service available at right place/time/quantity [50% live near McDonalds] Price according to costs; profit margins; competition Promote to the right audience through the right media
  6. 6. Your ideal customer Basic demographics Preferred shopping style/methods What makes them “ideal”?
  7. 7. Worries and anxieties What keeps your customers up at night? What problem can you solve? How is your solution better than your competitors?
  8. 8. Don’t be generic What are your core values? Why do clients contact YOU? Are you unique? Boiled down branding statement…

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