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Public Relations & Social Media Conference Friday-Saturday, Oct. 19-20, 2007 connect
Peggy Albertson Lacey Botsford Katie Little Alice Oh Ekaterina Shmykova Phylecia Wakeman pictures courtesy of Josh Hallett
Campaign Goals <ul><li>Promote Grady College as an expert in social media </li></ul><ul><li>Educate PR professionals and e...
Research: Competition <ul><li>SoCon07: Kennesaw State University, Feb. 9-10 </li></ul><ul><li>Techno-Tourism: Downloading ...
Research: Publics <ul><li>PR Professionals </li></ul><ul><li>PR Educators </li></ul><ul><li>PR Students </li></ul>
Research: Pre-Survey <ul><li>Topics Determined </li></ul><ul><ul><li>Blogs 101 </li></ul></ul><ul><ul><li>Blogger Relation...
Achieving Goal One <ul><li>Press releases </li></ul><ul><li>Conference invitations </li></ul><ul><li>Post Conference infor...
Goal One: Achieved <ul><li>45 individuals requested information </li></ul><ul><li>Over 600 people were contacted via infor...
Achieving Goal Two <ul><li>Send invitations to PR agencies, professionals and educators  </li></ul><ul><li>Inform public o...
Goal Two: Achieved <ul><li>45 people attended dinner on  October 19 </li></ul><ul><li>40 attendees, 13 speakers and 12 sta...
Achieving Goal Three <ul><li>Friday night dinner </li></ul><ul><li>How-to workshops  </li></ul><ul><li>Question/Answer tim...
Goal Three: Achieved <ul><li>Friday night dinner networking opportunities </li></ul><ul><li>Ten minutes allotted after eac...
<ul><li>All three goals of Grady College of Journalism and Mass Communication were met through the UGA Connect two-day con...
Publicity Evaluation <ul><li>Pre-Conference </li></ul><ul><ul><li>27 media hits </li></ul></ul><ul><ul><ul><li>Blogs </li>...
 
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Connect campaigns team client presentation

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Connect campaigns team client presentation

  1. 1. Public Relations & Social Media Conference Friday-Saturday, Oct. 19-20, 2007 connect
  2. 2. Peggy Albertson Lacey Botsford Katie Little Alice Oh Ekaterina Shmykova Phylecia Wakeman pictures courtesy of Josh Hallett
  3. 3. Campaign Goals <ul><li>Promote Grady College as an expert in social media </li></ul><ul><li>Educate PR professionals and educators about social media </li></ul><ul><li>Provide networking opportunities for conference attendees and presenters </li></ul>
  4. 4. Research: Competition <ul><li>SoCon07: Kennesaw State University, Feb. 9-10 </li></ul><ul><li>Techno-Tourism: Downloading Technology into Georgia: Athens, Georgia, May 9-10 </li></ul><ul><li>Executing Social Media: Atlanta, Georgia, </li></ul><ul><li>Nov. 14-16 </li></ul>
  5. 5. Research: Publics <ul><li>PR Professionals </li></ul><ul><li>PR Educators </li></ul><ul><li>PR Students </li></ul>
  6. 6. Research: Pre-Survey <ul><li>Topics Determined </li></ul><ul><ul><li>Blogs 101 </li></ul></ul><ul><ul><li>Blogger Relations </li></ul></ul><ul><ul><li>Corporate Blogs </li></ul></ul><ul><ul><li>Blog Monitoring </li></ul></ul><ul><ul><li>Measurement </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Social Media Press Release </li></ul></ul>
  7. 7. Achieving Goal One <ul><li>Press releases </li></ul><ul><li>Conference invitations </li></ul><ul><li>Post Conference information on Grady Web rotator </li></ul><ul><li>Influence blog discussions </li></ul><ul><li>Post-Conference Publicity </li></ul><ul><li>Send news releases to Georgia media outlets </li></ul>Promoting Grady as an Expert in Social Media
  8. 8. Goal One: Achieved <ul><li>45 individuals requested information </li></ul><ul><li>Over 600 people were contacted via informational emails </li></ul><ul><li>In addition, over 70 media outlets contacted </li></ul><ul><li>Post-Survey results: </li></ul><ul><ul><li>Recommend Grady to a potential student </li></ul></ul><ul><ul><li>Grady College: </li></ul></ul><ul><ul><ul><li>Is committed to future of media </li></ul></ul></ul><ul><ul><ul><li>Is supportive of i nnovation </li></ul></ul></ul><ul><ul><ul><li>Is flexible to changing media landscape </li></ul></ul></ul><ul><ul><ul><li>Offers executive education program </li></ul></ul></ul><ul><ul><ul><li>Provides a credible public relations program </li></ul></ul></ul>
  9. 9. Achieving Goal Two <ul><li>Send invitations to PR agencies, professionals and educators </li></ul><ul><li>Inform public of conference </li></ul><ul><li>Organize several how-to workshops </li></ul><ul><li>Create conference notebooks </li></ul><ul><li>Social media class </li></ul><ul><li>Post-conference publicity </li></ul><ul><li>Distribute press release about the Georgia panel at the conference. </li></ul>Educate PR Professionals and Educators About Social Media
  10. 10. Goal Two: Achieved <ul><li>45 people attended dinner on October 19 </li></ul><ul><li>40 attendees, 13 speakers and 12 staff members were present at the conference on October 20 </li></ul><ul><li>63 people followed Twitter </li></ul><ul><li>Over 300 photos posted on Flickr during and after </li></ul><ul><li>Social media class blogged live </li></ul><ul><li>At least 21 blogs posted prior to conference </li></ul><ul><li>Five articles were published prior to conference </li></ul><ul><li>20 blogs posted during conference </li></ul><ul><li>11 blogs posted after conference </li></ul><ul><li>Post-Conference Survey </li></ul><ul><ul><li>Conference helped to better understand social media </li></ul></ul><ul><ul><li>How social media affect public relations </li></ul></ul><ul><ul><li>Over 80% said they will now use blogs in their professions </li></ul></ul><ul><ul><li>How-to sessions were helpful </li></ul></ul>
  11. 11. Achieving Goal Three <ul><li>Friday night dinner </li></ul><ul><li>How-to workshops </li></ul><ul><li>Question/Answer time </li></ul><ul><li>Refreshments </li></ul><ul><li>Staff registration and information desk with Grady Ambassadors </li></ul><ul><li>Conference listserv </li></ul><ul><li>Nametags </li></ul><ul><li>Invite people to connect on LinkedIn. </li></ul>Provide Networking Opportunities for Conference Attendees and Presenters
  12. 12. Goal Three: Achieved <ul><li>Friday night dinner networking opportunities </li></ul><ul><li>Ten minutes allotted after each presentation for discussion </li></ul><ul><li>Refreshments and Lunch </li></ul><ul><li>How-To workshops were in small group setting </li></ul><ul><li>Contact information list created </li></ul><ul><li>Post Survey Results </li></ul><ul><ul><li>Satisfied by networking opportunities </li></ul></ul><ul><ul><li>75% obtained 1-10 contacts </li></ul></ul>
  13. 13. <ul><li>All three goals of Grady College of Journalism and Mass Communication were met through the UGA Connect two-day conference on social media and public relations. </li></ul>
  14. 14. Publicity Evaluation <ul><li>Pre-Conference </li></ul><ul><ul><li>27 media hits </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Columns </li></ul></ul></ul><ul><ul><ul><li>Grady Web site </li></ul></ul></ul><ul><ul><ul><li>PRSA meeting </li></ul></ul></ul><ul><li>During Conference </li></ul><ul><ul><li>18 media hits </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><li>Post-Conference </li></ul><ul><ul><li>media hits </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul>

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