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What we know about science festival evaluation

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What we know about science festival evaluation

  1. 1. What We Know about Science FestivalEvaluation Karen Peterman, Ph.D. Spring 2013
  2. 2. Needs Assessment:Participating Festivals
  3. 3. Evaluation Quick Facts Eval Budget ≤ 5K<5% of total budgetPlans includes one – six evaluation activities
  4. 4. Partners, Event Hosts & Sponsors SurveysQualitative Methods
  5. 5. Attendee Surveys Intercepts and Follow-Up Registration New and Returning Attendee Length Form A vs. Form B
  6. 6. Field Researchers
  7. 7. Data Collection
  8. 8. Economic ImpactFirst-time patronageSpending as part of Festival outing
  9. 9. K-12 Programs Elementary school programs High school programs
  10. 10. Secret Shoppers
  11. 11. Polling
  12. 12. http://network.sciencefestivals.org/group/evaluation
  13. 13. (919) 627-2676 2706 Stuart Drive, Durham NC 27707 www. consultkp.com

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