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Instagram for Business 2019 - Social Media Coach Karen Kefauver

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Instagram for Business in 2019 is becoming an essential part of social media marketing for many businesses. Here's are tips for Instagram for Business and how to use Instagram marketing effectively! These Instagram best practices include content, Instagram apps, hashtags, Instagram stories and more! You can download this presentation and use as an Instagram guide.

Published in: Marketing

Instagram for Business 2019 - Social Media Coach Karen Kefauver

  1. 1. Instagram for Business S i x W i n n i n g W a y s t o U s e
  2. 2. 831-588-3232 • karen@karenkefauver.com IN THIS PRESENTATION! • Social Media Big Picture • 6 Tips for Using Instagram for Business • 6 Tips to Get Started • BONUS Tips!
  3. 3. Personal We are currently at 1k customers per week, which is 831-588-3232 • karen@karenkefauver.com MY BACKGROUND • 20 yrs. endurance sports & adventure travel journalist • Bicycle columnist • Public Relations consultant for City of Santa Cruz
  4. 4. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com MY SERVICES 1. COACHING 2. SPEAKING 3. WRITING 831-588-3232 karen@KarenKefauver.com
  5. 5. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com LET’S TALK! Schedule Your No-Obligation FREE PHONE
 CONSULTATION! Let’s Figure Out What You Need 831-588-3232 karen@KarenKefauver.com
  6. 6. 1. Facebook •2.3 billion monthly active •94 % use FB mobile app •65 million FB Biz Pages 2. YouTube • 1.9 billion monthly active • Owned by Google • Second largest search engine 831-588-3232 • karen@karenkefauver.com SOCIAL MEDIA STATS
  7. 7. 3. Messaging • WhatsApp 1.5 billion • FB Messenger 1.3 billion • WeChat 1.06 billion 4. Instagram • 1.0 billion monthly active users • Owned by Facebook since 2012 • Ages 18-24 most popular 831-588-3232 • karen@karenkefauver.com SOCIAL MEDIA STATS
  8. 8. 831-588-3232 • karen@karenkefauver.com YOUR ACTION PLAN 1. Facebook •Facebook biz page ads •Create Facebook Live video •Consider Facebook Group 2. YouTube •Create free channel •Post and/or update videos •Optimize brand, bio, keywords
  9. 9. 3. Messaging • Download free Messenger App • Get familiar with the functions • Notice how ads are used by biz 4. Instagram • Download free Instagram App • Create a personal account • Convert it to a biz account 831-588-3232 • karen@karenkefauver.com YOUR ACTION PLAN
  10. 10. 831-588-3232 • karen@karenkefauver.com What is Instagram? • Free photo sharing app • Similar to Facebook • Comment, like, tag • Personal/business accounts • Public/private accounts • Instagram all about mobile app
  11. 11. 831-588-3232 • karen@karenkefauver.com What is Instagram? • Apply filters to photos • Apply stickers to photos • Square grid photo layout • Lingo: Hashtags, Stories, Influencers
  12. 12. STICKERS BOOST ENGAGEMENT Stickers: Add to image and/or video stories. Can be animated, clickable, allow direct interaction.  Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  13. 13. 831-588-3232 • karen@karenkefauver.com Features of Instagram Biz Account • Contact info & link in bio • Detailed metrics • Show Insta account on Facebook Business page • Advertising - campaign with Facebook and Instagram
  14. 14. Resource for Instagram for Business https://later.com/blog/
  15. 15. Instagram Biz Account Example #1
  16. 16. Instagram Biz Account Example #2
  17. 17. Instagram Biz Account Example #3
  18. 18. 831-588-3232 • karen@karenkefauver.com Instagram Users 2019
  19. 19. 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com Not Just for Celebrities Anyone Can Become a Viral Instagram Sensation like Baddiewinkle - 82 yrs. old!
  20. 20. Emojis are often used in biz profile bios
  21. 21. INSTAGRAM FAST FACTSINSTAGRAM FAST FACTS INTAGRAM FAST FACTS INSTAGRAM FUN FACTOR MOST POPULAR POST
  22. 22. 831-588-3232 • karen@karenkefauver.com Why Use Instagram fo Business? • Fastest rate of growth • Higher engagement • Perception of greater trust, authenticity, fun than Facebook • Average user spends 1 hr. on Insta
  23. 23. 831-588-3232 • karen@karenkefauver.com • 80% of users follow at least one business • 75% of users take action •  Instagram has 2.2% interaction rate (FB .22%) • 1 out of 3 of the most viewed Stories are from businesses High Amount of Engagement
  24. 24. Instagram ad: One of many Instagram ad styles and placement options is “sponsored,” appearing in an Instagram newsfeed
  25. 25. 831-588-3232 • karen@karenkefauver.com INSTAGRAM BOOSTS BIZ 6 Winning Ways Instagram Helps Build Businesses Using Instagram Business Accounts
  26. 26. 1. Facebook Biz Page Integrates Instagram
  27. 27. 831-588-3232 • karen@karenkefauver.com 2. Instagram Ad: Shoppable Posts • Shoppable Posts: One click and buy! • Must apply for shoppable posts and have Facebook business page. • New! Checkout feature
  28. 28. In-app Checkout feature
  29. 29. 831-588-3232 • karen@karenkefauver.com 3. Feature: Business Insights • Click-through rate to website • Demographics: age range, gender, city/country • Best time/days to post • People who discovered your post via a hashtag search
  30. 30. 831-588-3232 • karen@karenkefauver.com 4. Hashtags: Tool Used to Sort Instagram Posts • A post with at least one Instagram hashtag averages 12.6% more engagement  •  Can use up to 30 hashtags
  31. 31. 831-588-3232 • karen@karenkefauver.com What is a Hashtag? • #Hashtags are a word or group of words after the # sign • #nospaces in hashtag • Instagram search engine • Categorize content • Used in personal and business accounts
  32. 32. 831-588-3232 • karen@karenkefauver.com Types of Hashtags • Post a hashtag on photo, video, story • Brand a hashtag • Follow a hashtag • RiteTag, Hashtagify, All Hashtag are free tools to help generate hashtags
  33. 33. 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  34. 34. 831-588-3232 • karen@karenkefauver.com #5 Feature: Instagram Stories • Feature in app to capture, post video/photos visible only 24 hrs. • Overlaid with text, stickers, emoticons, filters • Can be archived and put in Highlight section, round stories above bio
  35. 35. 831-588-3232 • karen@karenkefauver.com Where are Stories Shown? • On your Insta profile page • On the Insta feed • You can post photos, videos up with filters, stickers, text overlaid.
  36. 36. 831-588-3232 • karen@karenkefauver.com #5 Feature: What is IGTV? • Standalone app or inside IG • Designed for mobile- optimized viewing of long- form vertical videos • Any user can set up their own channel and share video content that's up to an hour long
  37. 37. 831-588-3232 • karen@karenkefauver.com #6 Feature: Influencers! • Instagram users with established credibility and audience • Increase brand trust authenticity • Don’t have to be celebrities
 (“micro influencers)
  38. 38. 831-588-3232 • karen@karenkefauver.com TIP 1
 Getting Started 1. Create a Personal Instagram Account 2. Set it to “Private” 3. Learn/experiment on Private account to get used to features
  39. 39. 831-588-3232 • karen@karenkefauver.com TIP 2
 Getting Started Practice posting photos and shooting video and post using caption, location and hashtags, tagging people
  40. 40. 831-588-3232 • karen@karenkefauver.com TIP 3 Getting Started • Post with purpose! • What do your customers want to see? • What is your story, product, service
  41. 41. 831-588-3232 • karen@karenkefauver.com TIP 4
 Getting Started Perfect Your Bio
  42. 42. 831-588-3232 | |
  43. 43. 831-588-3232 • karen@karenkefauver.com TIP 5
 Getting Started Download & Play With Apps! • Instagram Layout • Instagram Boomerang • Instagram Hyperlapse
  44. 44. 831-588-3232 • karen@karenkefauver.com TIP 6
 Getting Started Fully LAUNCH your BUSINESS INSTAGRAM!
  45. 45. • 1. Use Video • 2. Engage! • 3. Post Quality Content! • 4. Be Consistent! • 5. Use Stories • 6. Cross Promote! 6 MORE Tips! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  46. 46. • Videos on both Facebook and Instagram result in 62% higher engagement than photos alone 1. Video Gets Better Results! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  47. 47. • Live Video: 1 hour • Video Post to Your Instagram Profile: 1 min • Video Post to Your Instagram Story: 15 sec Video Length on Instagram Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  48. 48. • Follow Competitors • Follow Brands • Follow People • Like, comment, share • RESPOND, comment, praise, like on your own page 2. You Must Engage! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  49. 49. • Product photos • Show product in action • Customer testimonials and reviews • Offer giveaways, discounts, coupons 3. What to Post Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  50. 50. • SHOW YOUR EXPERTISE • Share tips, expertise • Try recording 15-second tip video, use photo with caption, inspiring quote What to Post - Services Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  51. 51. • Decide how often you want to post, what days, times • Show your expertise • Share success stories • Behind the scenes 4. Post consistently! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  52. 52. • Sales • Reviews • Freebies • Resources • Tutorials/Guides • Before and After 5. Use Stories: Examples Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  53. 53. 6. Promote Your Instagram Content on Other Platforms to Get More Instagram Followers Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  54. 54. • 1. Use Video • 2. Engage! • 3. Post Quality Content! • 4. Be Consistent! • 5. Use Stories • 6. Cross Promote! SUMMARY of 6 TIPS! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  55. 55. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com YOU’RE AN INSTAGRAM STAR!
  56. 56. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com MY SERVICES 1. COACHING individual and onsite training 2. SPEAKING Guest speaker for your event! 3. WRITING Web content, your bio, About Page 831-588-3232 karen@KarenKefauver.com
  57. 57. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com LET’S TALK! Schedule Your No-Obligation FREE PHONE
 CONSULTATION! Let’s Figure Out What You Need 831-588-3232 karen@KarenKefauver.com

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