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Facebook Live Video Tips for 2018 by Karen Kefauver

The document provides an overview of using Facebook Live video. It discusses preparing for a Facebook Live video shoot by planning content, promoting the video, and practicing privately. It also covers how to engage viewers during the live video and ways to repurpose the video after by sharing it on other platforms. The overall goal is to help attendees feel comfortable shooting and sharing Facebook Live videos.

1 of 71
FACEBOOK LIVE
VIDEO ROCKS!
WANT A COPY OF THIS PRESENTATION?
GIVE ME YOUR BIZ CARD & I’LL SEND IT TO YOU
&
TAKE MY CARD!
WELCOME & AGENDA
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
• Introduction
• Social Media Big Picture
• Facebook Live Video
• Q & A
MY BACKGROUND IS JOURNALISM
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
WHAT’S HOT
• Augmented
Reality
• Virtual Reality
• Chatbots
• Drones
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
KAREN’S SERVICES
• COACHING! Get all your questions
answered in private one-on-one
session. We’ll go through ALL of your
social media together.
• SPEAKING! Need a speaker for your
event? Let’s talk! :)
• WRITING - Stuck on your bio or
About section of your website? I’m a
pro writer with 20 years’ journalism
experience!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

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Facebook Live Video Tips for 2018 by Karen Kefauver

  • 2. WANT A COPY OF THIS PRESENTATION? GIVE ME YOUR BIZ CARD & I’LL SEND IT TO YOU & TAKE MY CARD!
  • 3. WELCOME & AGENDA Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com • Introduction • Social Media Big Picture • Facebook Live Video • Q & A
  • 4. MY BACKGROUND IS JOURNALISM Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
  • 5. WHAT’S HOT • Augmented Reality • Virtual Reality • Chatbots • Drones Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 6. KAREN’S SERVICES • COACHING! Get all your questions answered in private one-on-one session. We’ll go through ALL of your social media together. • SPEAKING! Need a speaker for your event? Let’s talk! :) • WRITING - Stuck on your bio or About section of your website? I’m a pro writer with 20 years’ journalism experience! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 7. WHAT YOU’LL LEARN TODAY Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com • WHAT is FB Live video? • WHY use FB Live video • WHAT to shoot? • HOW to shoot? • WHERE to post video?
  • 8. You shoot Live Facebook Video! TODAY’s GOAL You shoot Live FacebookHere’s Easy 3-Step Process
  • 9. 2. DURING Video 1. BEFORE Video 3. AFTER Video
  • 10. SOCIAL MEDIA OVERVIEW Most Popular Networks 2018 - by active monthly users • Facebook - 2.2 billion • YouTube - 1.5 billion • Instagram - 800 million • Twitter - 330 million • Snapchat - 300 million - 50% ages 18-24 • LinkedIn - 106 million • Pinterest - 200 million Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 11. WHAT’S HOT “Messaging is on the rise, with more and more people spending more of their time within messaging apps.” Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 12. MESSAGING APPS Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 13. SOCIAL MEDIA DEMOGRAPHICS Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 14. SOCIAL MEDIA ON MOBILE • Up to 5 hrs. day on mobile phone • Nearly 80%of social media time now spent on mobile devices Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 15. VIDEO STATS Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com • 80 % of internet traffic will be video content by 2021 • 1/3 of online activity is spent watching video 1/2 BILLION people are watching video on Facebook every day • 51% of marketing professionals worldwide name video as the type of content with the best ROI
  • 16. VIDEO STATS Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com • Social video generates 1200% more shares than text and images combined. • 64% of consumers make a purchase after watching branded social videos • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video
  • 17. WHAT IS FACEBOOK LIVE? LIVE BROADCAST on FACEBOOK! Appears in NEWSFEED and Your FB PAGE Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 18. WHAT IS FACEBOOK LIVE? • Access FB Live from mobile phone and desktop • Post FB Live to FB personal/biz • Post FB Live to FB Groups and Events Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 19. WHY FACEBOOK LIVE? • 3x More viewing time on FB Live than recorded video • Better newsfeed exposure • Future of Facebook Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 20. Example of Facebook Personal Page
  • 29. BEFORE THE SHOOT Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 30. 1 • Shoot location • Light, sound • Equipment • Internet connection Plan the video shoot! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 31. 2 The bigger your Facebook Live audience the better, so invite people in advance to attend via • Email • Blog • Newsletter • All your Social Media networks Promote your video Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 32. Example of Well-Designed FB Live invite
  • 33. Example of Well-Designed FB Live invite
  • 34. Example of Well-DesignedLook to the right at her Facebook Live engagement - views, likes, comments - excellent!
  • 35. 3 • Wardrobe - wear bright colors for your video • Smile and Eye Contact • Someone else joining you on camera? Prep them too. • Relax, have fun - it’s a casual video! Prepare yourself Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 36. 4 • Use your personal FB profile • Set privacy to only me • Go live, post and check results Private practice Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 37. 4 • Use your PERSONAL Facebook profile (NOT business) to use “Only Me” private setting. • The BUSINESS Facebook page has only live video for the public. Private practice Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 38. The Lock Symbol = Private! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 39. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 40. DURING THE SHOOT Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 41. 1 • Greet viewers • Ask for likes, comments and shares • Give instructions Ask for engagement Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 42. 2 • Interview a customer, colleague, employee • Demo a product, teach how-to • Host a Q and A with viewers • Behind the scenes at event • Product announcement • Live tour, breaking news Deliver Quality Content Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 43. 3 • Say goodbye • Include a call to action • Say when your next live video happens End on a high note Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 44. BRYCE ROOT VIDEO EXAMPLE Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 45. BRYCE ROOT VIDEO EXAMPLE Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com Seven City Tour talking with Small Business Owners from May's National Small Business Week through November's Small Business Saturday
  • 46. BRYCE ROOT • THE ROOT GROUP Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 47. AFTER THE SHOOT • Check Comments • Check Stats • Repurpose Video • Promo Next Video Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 48. 1 • Business Page • Personal Page • Group • Event • Use in ad, pin the post, featured video on page Repurpose Video Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 49. 2 • You can download your Facebook Live vide • Then post it on YouTube • Website Download Video Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 50. 3 • Create regular show • Keep Practicing! • Become a Facebook Star! Be Consistent Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 51. LIVE VIDEO CONS • Bloopers! • Tech Problems • Yep, this stuff happens and is actually OK! It’s Live and people get it! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 52. LIVE VIDEO PROS • Authenticity • Engagement • Urgency Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 53. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com QUIZ!! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 54. WHAT YOU LEARNED Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com • WHAT is FB Live video? • WHY use FB Live video? • WHAT to shoot? • HOW to shoot? • WHAT to do with the video?
  • 55. You shoot live video! TODAY’s GOAL
  • 56. Download 2 apps 1. ACTION ITEM Facebook & Facebook Page
  • 57. PRACTICE live video! 2. ACTION ITEM
  • 58. You’re a Facebook Live Video STAR! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 59. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com Thank You For Attending My Talk! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 60. Coaching: Need Help? We can work One-on-One or in Small Groups Speaking: Need a Speaker? Keynote, Panels Content: I’m a pro writer! Bios, Website MY SERVICES
  • 61. Let’s Tackle Your Social Media issues together! Schedule Today! Your FREE 20-Min. Phone call is the first step to success! 831-588-3232 Karen@KarenKefauver.com CONTACT
  • 62. HOW TO SHOOT FB LIVE ON MOBILE 1. Open the Facebook app on your phone and go to your Facebook personal profile. 2. Proceed as if you were going to post a normal status update. 3. Select Live Video in the listed options. 4. Then take these steps before you hit Start Video. 1. Add a description for your video that should read like an attention-grabbing headline. 2. You can add a feeling. 3. You can add emoticons to that description. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 63. YOU MUST TAKE THIS STEP! • PRACTICE YOUR FACEBOOK LIVE VIDEO SHOOT SO NO ONE ELSE CAN SEE IT - ONLY YOU! • YOU MUST SELECT “ONLY ME” as the Audience! Sometimes the words “only me” are beneath a menu that says “MORE.” • You will see the audience can be PUBLIC, FRIENDS, etc. But click on ONLY ME! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 64. HOW TO SHOOT FB LIVE ON MOBILE 1. DO: Add your location 2. Set up your camera view. Prefer camera facing you or facing outwards? You can switch during shoot. 3. TAG FRIENDS - Do this when your audience is for friends or publics, won’t work for ONLY ME videos Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 65. HOW TO SHOOT FB LIVE ON MOBILE 1. OPTION for FUN: Add lenses, filters, or writing and drawing to your video. 2. See next slides of oranges for example of a video frame option. 3. That’s one of dozens. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 68. HOW TO SHOOT FB LIVE ON MOBILE 1. DOUBLE CHECK - to make sure it’s ONLY ME and review your description, etc. 2. START LIVE VIDEO - click the button and go live! 3. CLICK Finish LIVE VIDEO and it will end. 4. You will see option to DELETE or POST the live video. POST the video. It will appear on your PERSONAL FB page and ONLY YOU will be able to see it. 5. REVIEW your video and see how you did. Repeat until you are ready to go public! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 69. HOW TO SHOOT FB LIVE ON MOBILE 1. NOTE: If you are going to shoot LIVE VIDEO for the first time you will need to give Facebook access to your camera and microphone when prompted. 2. If you get stuck, tips are here: https://live.fb.com/ about/ 3. LET’S TALK and YOU CAN HIRE ME TO COACH YOU Step by Step! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  • 70. Coaching: Need Help? We can work One to One or in Small Groups Speaking: Need a Speaker? Keynote, Panels Content: I’m a pro writer! Bios, Website MY SERVICES
  • 71. Let’s Tackle Your Social Media issues together! Schedule Today! Your FREE 20-Min. Phone call is the first step to success! 831-588-3232 Karen@KarenKefauver.com CONTACT